 The convenience store was introduced in 1977  Remains the worlds number 1 choice for convenience  Often open 24 hours a day  Are very common in many areas  Offer fast service  Petrol is available in some places  7-11’s are often criticized for high prices but part of the public believes its convenience over price.

To be able to organize our data, we used Microsoft Excel to understand and collect any valuable information and from there we formed graphs to represent the quantity of information we had.

 We approached the public and allowed them to mark some common products that they would purchase at these stores to have a basic view on what the public demands. Slurpees Lollies/Candy Chips Drinks Cigarettes Other None REACTION: We see now that the public are in demand of drinks and slurpees from 7-11 and few purchase cigarettes due to unreasonable prices.

 We asked the same people what products they don’t purchase at 7-11 and were quite surprised with the data we received. Drinks Petrol Cigarettes Chocolates Chips Alcohol Slurpees Conclusion: Many people don’t buy cigarettes (even though some may be smokers) at 7-11 due to high prices but admit to buying them sometimes due to convenience. This data also allows us to show that some people are aware of the dangers and health risks that smoking has and we appreciate that. Drinks and slurpees still remain to be the most popular product in 7-11 because of a diverse range of these products and sheer convenience.

Yes: 83/100 said yes Those who did say yes, said so because 7-11 are convenient and very common in the CBD No: 17/100 said no The group of people that said so expressed the fact that 7-11’s are extremely expensive and unfair and would rather shop elsewhere.

Yes: 55/100 say that the high prices reduce popularity They are reluctant to purchase goods that these types of stores They prefer traditional supermarkets No: 44/100 say that the high prices don’t reduce popularity They choose convenience over money 7-11’s are open quite long and enable people to purchase things if need be.

During 9-Up we decided to call the manager of 7-11 and ask her some questions about products sales The interview was conducted over the phone as the office is at Ferntree Gully We received an replying to all of our questions: What is the most sought after product at 7-Eleven? Slurpee. In the 2009 calendar year a store would sell on average 75 units of slurpee a day. Does the general public shop at 7-Eleven based on price or convenience? Generally the public shop at 7-Eleven for convenience. However 7-Eleven’s prices in regards to Slurpee in the Frozen Carbonated Beverage (FCB) market and $5 Bread & Milk offer is the best in the Petrol & Convenience. Why are many 7-Eleven stores clustered around the CBD? Currently 7-Eleven has a total of 397 stores as of 9th April In the CBD (Melbourne, Sydney & Brisbane), 7-Eleven has currently 101 stores. This wasn’t the exact answer we were hoping for!

Who would have known that a small ice-cream store opened in 1927 would prosper to become Australia's leading brand in convenience! We weren’t surprised that sluprees would be the highest selling product in Our hypothesis was supported both by the public and the manager’s reply. when we were thinking up questions to ask, we wanted to include why people buy at these stores if they do and whether they find them convenient or not. We constructed spread sheets out of the information we had and made graphs to follow them to get a visual repetition of our graphs. While conducting our interviews we realized that people were aware of the high and sometimes unfair prices at 7-11 but shop there because they are very convenient and quite common. Most people who denied our survey did so because they though we were being paid by 7-11 to conduct these interviews. 9UP was truly an exiting experience where not only did we answer our hypothesis but learn how to get around and be more confident in the city.