Blaine Graboyes Media Architect

Blaine’s History in DVD Made my 1st DVD in 1996 Started ZUMA Digital in 1997 in NYC Produced over 3,000 DVDs Entertainment, Business and Fine Arts Developed software products Understanding of multiple areas

How I Became A DVD Producer Mathematics, Sculpture and Philosophy of Science major Interested in computers for Fine Arts Unsatisfied with CD and Web Fascinated with power of TV Started my own company to explore Signed with ICM for representation

Studio Cognito Creative group at Comchoice Services; Creative, Design, Production Clients include New Line, BBC, Warner Bros., Fox, Pfizer and many more Focus on Original Development –New Product Launch - Atmos : Clouds –AIDS / Women - The World Is Ours DVD Set

What Is A Media Architect? Integrates Creative, Technical and Business objectives into a unified Project Plan and directs all aspects of the production process to ensure total success. The primary goal is the development of media properties that entertain, educate and motivate viewers.

What Is A Media Architect? creative technical economic

What Is A Media Architect? creative technical economic Brand ID Design Editorial Packaging Subtitles Encoding Authoring Replication Licensing Finance Sponsors Marketing

What Is Creativity? In business, Creativity is about creating profits, by understanding the goals of the client / project and exploiting the resources available to achieve goals It is about THE IDEA It is executed through design and production Consumer judges quality via purchase

State Of The Business DVD business is doing very well High margin retail sales Often 60% of studio revenues About 50% of DVD sales via WAL- MART 63% installed base of DVD players Widespread consumer acceptance

Copyright Protection Need to focus on a viable solution –Concede that hacking happens –Focus on strengths of content

Emerging Trends LicencsingProductionDistribution Defer fees for access to 100% of DVD royalties Automation Solutions for Authoring and Manufacturing Non-traditional retail outlets, such as gas stations, newstands and home design stores TV ShowsDVD GamesDiscount DVD Sales Niche Rights and Specialty Licenses Custom Interfaces and Controllers Reaching Niches Women, Kids, Hispanics DVD Forum Approves New Formats for Next Gen DVD Desktop ProductionPromotional DVDs with cereal boxes, cars, etc. Return to Brand Driven Entertainment and Marketing Faster TurnaroundsNETFLIX, etc.

Who hires the DVD Producer? Current Scenario –Studio / Distributor –Dir. Marketing or DVD Production –V.P. Home Video or Production at Music Cos. Future Trend –Director / Producer –Production Company - fulltime, in-house –Talent Agency / Packaging –Advertising Agencies

DVD Producer Responsibilities Develop concepts and direction Work with talent Coordinate production team(s) Oversee Program and VAM production Oversee menu design Document deliverables for authoring Support as needed during authoring QC final product for approval

Production Pipeline

Budgets and Schedules Basic Level$15-50k Medium Level$75-150k Big Budget$300k months for Production 6-8 weeks for Design 2-6 weeks for Technical

New Technologies DVD is precursor and R&D platform for new technologies such as Tivo, VOD, iTV and Broadband DVD Producers have been producing for these new technologies all along Convert some formats and concepts to work with new platforms

Future Of DVD Custom Interfaces and Controllers HD-DVD Web-connected settop devices Ubiquitous distribution

How To Be A DVD Producer Start doing it for someone Work with established players –Client and Vendor side(s) Develop specific expertise –Director, Post Supervisor, Designer Do it for yourself