Social Networking Learning in Retirement Carleton University Fall 2009 Lecture 6 The Future of Social Networking

The News of the Day

What is the future of of Social Networking?

Let’s Look at What Social Networking Is? An application or use of worldwide communications between computers between computers

That creates a common, shared, information space common, shared, information space for on-line communities for on-line communities that exist on the computers of its host and members

Essentially … A social network of the type we are looking at is made up of computers computers and andcommunications

“Computer” meaning a machine with Inputs and Outputs Memory Processing Power ANDSoftware

9 MEMORY CENTRAL PROCESSING UNIT C PU INPUTOUTPUT “BUS”

“Communications” meaning The ability to send and receive information to/from anyoneanywhere in any form at any time

The underlying understanding being that all information is represented digitally and that all processing and communications is carried out digitally and that all processing and communications is carried out digitally

The future of SN is dependent on the future of the technology on the future of the technology

The future of ICT appears to be continued advancement in the means to communicate information based on the capability to process information and signals in theoretically optimum ways.

The Future of the Social Web: In Five Eras Groundswell to continue, in which people connect to each other – rather than institutions. Groundswell to continue, in which people connect to each other – rather than institutions. Consumer adoption of social networks is increasing a rapid pace, so expect the space to rapidly innovate to match this trend. Consumer adoption of social networks is increasing a rapid pace, so expect the space to rapidly innovate to match this trend.

Today’s social experience is disjointed because consumers have separate identities in each social network they visit. Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them.

The Web will evolve step by step from separate social sites into a shared social experience. The Web will evolve step by step from separate social sites into a shared social experience. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate.

Socially connected consumers will strengthen communities and shift power away from brands and CRM systems. Socially connected consumers will strengthen communities and shift power away from brands and CRM systems. This will result in empowered communities defining the next generation of products. This will result in empowered communities defining the next generation of products.

The Five Eras of the Social Web The Five Eras of the Social Web Era of Social Relationships Era of Social Relationships People connect to others and share People connect to others and share Era of Social Functionality Era of Social Functionality Social networks become like operating system Social networks become like operating system Era of Social Colonization Era of Social Colonization Every experience can now be social Every experience can now be social Era of Social Context Era of Social Context Personalized and accurate content Personalized and accurate content Era of Social Commerce Era of Social Commerce Communities define future products and services Communities define future products and services

“What will social networking be like in ten years? Who knows, but we won’t be having panels about it. “What will social networking be like in ten years? Who knows, but we won’t be having panels about it. At the AlwaysOn Stanford Summit 07, there was such a panel, titled “Social Networking 3.0,” led by Charlene Li, a senior analyst Forrester Research. At the AlwaysOn Stanford Summit 07, there was such a panel, titled “Social Networking 3.0,” led by Charlene Li, a senior analyst Forrester Research.

Charlene Li “Social networks will be like air”. “Social networks will be like air”. Universal Identifier Universal Identifier Single Social Graph Single Social Graph Augmented Reality Augmented Reality

Ignite Social Media social-networking-a-special-podcast/ Semantic Social Networks “While most social networks are built around relationships, semantic social networks are built around a particular topic. “While most social networks are built around relationships, semantic social networks are built around a particular topic. One good example of this is a new network, from the publisher of Nature, called Scitable”. One good example of this is a new network, from the publisher of Nature, called Scitable”.

“Scitable focuses on pulling together undergrads, postgrads and university faculty around specific scientific topics, with the initial emphasis on genetics. “Scitable focuses on pulling together undergrads, postgrads and university faculty around specific scientific topics, with the initial emphasis on genetics. In relatively short order, the site has attracted a few hundred thousand users—an amazing number given how specific (and cerebral) the topic matter is”. In relatively short order, the site has attracted a few hundred thousand users—an amazing number given how specific (and cerebral) the topic matter is”.

Extended Social Graphs Extended Social Graphs Extended Social Networks Extended Social Networks

Social Network A Other Social Networks Your On-Line Services Your Programs and Files Computers

A Pervasive Information Atmosphere In the Air In the Air In the Ether In the Ether People People Places Places Things Things

Ubiquitous Communications Ubiquitous Communications Access Access Information Information Measurements Measurements Control Control

Awesome Processing Power Awesome Processing Power Present Present Analyze Analyze Experience Experience Understand Understand

Inside “The Everything Conceivable & Then Some” Device Cell Phone Radio WiFi Radio LAN Bluetooth Radio PAN GPS Radio Cellular Processor Protocol Protocol GPS Processor Personal Computer USB Port Graphics Processor Keypad Buttons Touch Sensitive Video Screen LEDs WiMAX Radio WAN Voice Respons e Protocol MP3 Audio & MPEG Video Codecs Wireless Router Battery Charger Power Supplies Removable Memory Digital Camera With Video RAM Memory Digital Signal Processor GRS Radio Camera Processor AM/FM/SW Radio USB Port Video Projector

SN Status social-network-analysis-report/ social-network-analysis-report/ social-network-analysis-report/ social-network-analysis-report/