Sports and Entertainment Marketing

 What is Communication?  The process of exchanging messages between a sender and receiver  The process by which information is exchanged between individuals through a common system of symbols, signs, or behavior

  Interpersonal skills are the skills that a person uses to interact with other people.  Sometimes referred to as people skills Interpersonal Skills

  Skills necessary to be successful in Sports and Entertainment Marketing:  meet new people with ease  engage people in conversation  speak confidently and persuasively before a group Communication in Sports and Entertainment Marketing

  Media  TV  Radio  Internet (Social Media)  Sales  Tickets  Merchandise  Concessions  Athletes, Coaches, Support Staff Career Areas that Require Good Communication

  Even if you do not intend to work in these specific areas you will need to communicate with those who do  Each career category has its own jargon, or language that relates to the specific area Communication in Sports and Entertainment

  Poor communication can lead to  Decrease in sales  Loss of clients or repeat customers  Poor work environment  Mistakes and misunderstandings  Loss of profit Importance of Communication

 Types of Communication Traditional  Business Letters  Face to Face  Telephone  Voic  New Forms  Blogs  Website (sign in)  blasts  Notifications  Daily updates  Apps  Notifications

 Sports Related Apps

  How has technology changed communication with clients, customers and coworkers?  Faster communication – , texting, social media  More causal interactions  Clearer, more accurate information with the use of specialized computer software Technology and Communication

  How does a business know that their communication has been effective?  Increased employee efficiency  Increased traffic/profits  Increased customer satisfaction  Better work relationships Communication in Business

 Verbal vs. Nonverbal Communication Verbal  Communication that uses spoken or written word Nonverbal  Communication that uses body language, gestures, and facial expression

 Team Member  Football – Coaches talk to Quarterback in helmet  Team Encouragement – team members shout “encouraging” words Media The Fans  All pro sports – media interviews with coaches and players  Commentators – giving play by play analysis of the games  TV talk shows and internet – provide highlights and up to date information  Sports Products – advertising (radio, internet and TV) Verbal Communication in Sports

 Non-Verbal Communication in Sports  Hand signals between team members (catcher and pitcher in baseball)  Team member encouragement – chest bumps, score celebrations, hand gestures  Fan emotion – dress in spirit wear, paint faces, gestures to other teams fans  Referee calling plays on the field (both verbally and non verbally)

 Verbal vs. Nonverbal Communication Nonverbal Video