Why it’s worth your time... and then some Felicia McCranie Owner, Type 3 Web design.

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Presentation transcript:

Why it’s worth your time... and then some Felicia McCranie Owner, Type 3 Web design

By DayBy Night

5. Broadens reach with free/low cost, multichannel platform 4. Gains new donors and helps establish your authority 3. Allows you to show off: impact, donors, staff, partners… 2. Moves your SEO and shows you’re still in business 1.Increases donor retention and engagement

What are your biggest challenges/ opportunities? How can I help? What progress have you made? Are there upcoming events/ classes? Who else is involved? What is the newest research on your topic? What did I miss? Who are your main donors?

 Plugin option: Edit Flow  Low tech/Power organizer: Excel Spreadsheet

 Volunteer or voluntold?  Schedule out several months  Share working documents  Reminders, reminders and more reminders Remember: The way is paved with good intentions so… have a back-up plan

Beautiful and impactful blogs

 One size does not fit all  For readership conversion and SEO focus: o 1, ,700 words / 6-7 minutes to read o 2+ blogs per week  For shorter reads: 200 words  Our approach: Mix it up

 Increase memorability & easier reading  #1 Rule: Borrow with permission Tips for success:  Right size your media (HubSpot blog, 4/23)  Include tags and keywords in descriptions  “Raw” videos are in-style  Free picture websites: o StockUp, Pixabay, morgeFile, PhotoPin, Pexels, Finda.photo, I’m Creator This is your brain when you don’t know what you just read

 Remain true to your brand  Select or create a style guide o Creates consistency in how you communicate o AP Style guide; Purdue OWL  Grammar and positioning o Plugin: WP Edit o “Buy” a friend (a good one)  Tone o Positive, solution focused content = increase in repeat donations o Negative, problem focused content = increase in one time donations

 What do you want them to do now?  Make actions easy & lower barrier of entry o Add social media links for easy share o Compress and size pictures for shareability

Set your blog up for success

 Equip yourself with the tools you need o More plugins, more options

 Plugins that we use: o SNAP – Social Network Auto Poster o Edit Flow o SEO by Yoast o WP Edit o WP Smush – reduces image file sizes o Simple social icons o Comments not replied to o W3 total cache – speeds up site cache o Auto terms of service and privacy policy o Clef – Secure login o Broken link checker

Stay top of mind throughout the week:  Your website  Facebook  Twitter  Instagram  Pinterest  LinkedIn  Google+  Tumbler

What worked. What didn’t. Where are we going for coffee?

 Open, responsive communication is key to success  Check your website & channels daily for comments  Respond back quickly and frequently o Use people’s names/handles o Thank them for commenting o Tell them how you are implementing their ideas o Engage them back/keep the conversation going  Don’t argue, name call or play the troll game

 Pull reports regularly to gauge your impact: o Blog hits o Comments o Likes/Favored o Conversion rate o Traffic source  Log your findings to track what works best  Tools: Yoast SEO, Yoast Analytics, Google Analytics

 Remember: donors want consistent communication  Do what works but, never settle for mediocre o What’s working best for you? o What’s working for your competition? AHREFS.com to check competitors’ backlinks o What’s working best for the experts?  Some of our favorite SMEs: o Quick Sprout o HubSpot o Problogger o Moz

 Treat your blog like your favorite volunteer: o Prioritize it o Schedule it o Develop it o Equip it o Post it o Comment on it o Analyze it o Refine it o Repeat it o Love it Because your organization and it’s supporters deserve it!