A BEGINNER’S GUIDE TO SOCIAL MEDIA. Evelyn Alves Digital Communications Executive 05 April 2014

AGENDA. 01What is social media? 02Best practices 03Finding the right social network for you Facebook Twitter LinkedIn Other networks 04Using social media to promote your events 06 Things to consider

TELL ME ABOUT YOU. Your name, role and region Do you use any social media platforms? And what for? How are you planning to use social media for the Institution? What do you want to achieve today?

SOCIAL MEDIA WHAT IS IT? A way to communicate Around since beginning of World Wide Web Popularised in the past few Users engage with (and around) it Building and engaging a community

SOCIAL MEDIA BEST PRACTICES What kind of content to publish and share? Adjacent content Tips and tricks Responses Non-promotional information How to share and publish your content? Frequency Engagement Ask for help Monitor and listen Keep it simple Gamify Cross-promote for discoverability

SOCIAL MEDIA BEST PRACTICES How to earn familiarity, trust, and likeability in your community Show up Be human Be off-topic Add value Practice etiquette Be current

SOCIAL MEDIA WHAT’S THE RIGHT NETWORK FOR YOU? Which network should I sign up for first? Single vs. multiple accounts Objectives and target audience Depending on what purposes your committee intends to use social media for, we may recommend you use one or several social media profiles. If you’re in doubt, contact the team at and we’ll help narrow your selection by matching up the audience you wish to target with the kind of content you wish to be able to post.

FACEBOOK Started in Over a billion active users today 65% are over 35 and the average user is 41. Great for sharing, especially videos and photos as well as blog posts and Q&A’s How are people using Facebook? Profiles Pages Groups Event Facebook messenger

TWITTER short updates (140 characters) in real-time largest segment: year-olds, followed by year-olds (together, 85% of users) hashtag (“#”) re-tweet (RT)

LINKEDIN Primarily business audience Predominantly year-olds, followed by year-olds Useful for building business connections; attractive for B2B companies How are people using LinkedIn? Profiles Groups Company pages Updates Recruitment

OTHER SOCIAL NETWORKS

Organising an event Involve attendees Find suppliers, sponsors, exhibitors Promoting an event Create an event listing Integrate social media with registration Hashtags USING SOCIAL MEDIA TO PROMOTE YOUR EVENTS Enhance the live experience Prizes Hashtags Check-ins Customer support Extend the value of an event Videos Share presentations Get feedback Maintain your community engaged

do you have enough to say? do you have enough time? do you need a new account? how best can you get your message across? THINGS TO CONSIDER BEFORE SETTING UP AN ACCOUNT

THANK YOU For more information please contact: Evelyn Alves