Natalie McAllister Jackson | Myappsanywhere ADVANCED SOCIAL MEDIA TACTICS FOR CREATIVE MARKETERS

Connecting: – LinkedIn.com/in/nataliemcallister – – INTRODUCTIONS

Spending less time on social media and garnering better results Extending your brand’s reach on a limited budget Using social media to increase your website traffic TODAY’S OBJECTIVES

INVESTING YOUR RESOURCES Just because it’s popular doesn’t mean it’s a good fit!

LinkedIn Blogging Groups Sales Navigator Sponsored Updates and Ads LINKEDIN - TOOLS

LINKEDIN - BLOGGING PROS – Readymade audience increases likelihood the post will go viral – Good link authority – Great reach for your topic CONS – Dilutes the waters (everyone’s an expert) – Time consuming – Won’t drive as much traffic to your website

LINKEDIN - GROUPS PROS – Expand your audience in the right circles – Stay engaged with your prospects/clients CONS – Very little visibility – Plenty of spam – Easy to land on the blacklist

LINKEDIN – SALES NAVIGATOR Features: – Lead Builder (“find lead by…” function or “save as lead” function) – Stay engaged with your prospects/clients (custom feed) – Connection suggestions at targeted accounts

LINKEDIN - ADVERTISING Sponsored Updates – Good targeting options – Paying to “pin” your content – Placement in newsfeeds – Metrics for content success Paid Advertising – Functions like a PPC ad – Good targeting options – Odd placing

Twitter Q&A Sessions Messages (and auto messages) The Followback Principle Hashtags TWITTER - OPTIONS

SEO Rankings Content Sharing (backlinks) Hangouts Google.com/business – Location and contact info – Top of search – Insights and reviews GOOGLE+ - RELEVANT?

“Front Page of the Internet” 34.9 million unique monthly visitors Internet savvy audience Comments, upvotes, Karma REDDIT – WHAT IS IT?

Pick the right “subreddit” – /r/crm – /r/erp – /r/accounting Read the rules! Post on EST at 8 a.m. or 5 p.m. REDDIT – TIPS

HootSuite Buffer Marketing Automation Tools Mobile Phone TIME SAVING TOOLS

80/20 Rule Sources: – Newsletters – Scan the social network – News Carve out dedicated time Engage and follow hashtags HANDLING CONTENT

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