NEXTGEN311: ORGANIZATIONAL TRANSFORMATION & PERFORMANCE Presentation prepared for: Association of Government Contact Center Professionals (AGCCP) Conference Sukumar Ganapati Director, Ph.D. Program in Public Affairs Florida International University Miami, FL 1
RESEARCH FOCUS Broad focus How does IT innovation adoption and implementation transform public sector organizations and affect their performance? Case of 311 centers: NextGEN311 Transforming local government Performance Orientation Smart city?
INTRODUCTION Emerging Paradigm Shifts Transformation from City to Regional Model City wide Performance Management Paradigm Shift Enablers Technology: Open 311 APIs, Mobile Apps Organizational: Third Party Vendors Financial: Scale economy Political: Regional integration Reality Check Voice calls and Personal touch still important NextGEN311 3
Stovepipe model Horizontal integration model Dept 2 Dept 1 Dept 3, etc. Call Centers PUBLIC STAGE 1STAGE 2 PRESENT CITY MODEL 311 Call Center Dept 2 Dept 1 Dept 3, etc. PUBLIC
311 Call Center Dept 2 Dept 1 Dept 3, etc. Dept 2 Dept 1 Dept 3, etc. 311 Call Center Dept 2 Dept Call Center Dept 2 Dept 1 Dept 3, etc. PUBLIC CITY A OPEN 311 STANDARDS (MOBILE APPS, THIRD PARTY PROVIDERS) CITY B CITY C STAGE 3 EMERGING NEXT GEN311 MODEL Regional Consolidation
ENABLER 1: OPEN 311 About 300+ cities have 311 contact centers or CRM systems Inquiries about 70%; Service Requests about 30% About 30 cities comply with Open 311 Open API for storing/ retrieving service request data in a standard format. Online access to external actors and stakeholders
ENABLER 2: MOBILE APPS 7 CLOUD SOLUTIONS
ENABLER 3: VENDORS City Sourced Over 250 customers; Mobile Apps + Backend CRM FixMyStreet UK Based, but expanded to other countries Open source platform Public Stuff Over 200 cities; Mobile Apps SeeClickFix Over 290 cities; Service Request Management
ENABLER 4: ECONOMICS+POLITICS Economics: Costs of customer contact centers Small vs large cities Size of customer centers Scale Economy Regional Cost Savings Vendor aggregation of cities Politics: Regional integration requires political coordination Counties could integrate non-emergency functions for cities 9
REALITY CHECK Voice calls matter Mobile apps have grown; millennials use it Still voice calls matter Human coordination of unpredictable events 311 is non-emergency Call overflow from 911 centers Integration of existing 311 with other technologies Social networks; Crowdsourcing; SMS; Augmented Reality
NEXTGEN 311 Customer centers will: Diversify in their functioning Take on multiple tasks Principal elements of the Smart City NOT only be customer contact centers Economic Development 311 community services support planning and design Public Engagement 311 as a citizen participation center
NEXTGEN 311 Data Repositories Big (public) data Emergency Recovery and Preparedness 311 as centers for mitigation and response City-wide performance management 311 as indicators for performance across departments Performance Dashboards and Visualizations Entrepreneurship + Innovation