System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. How to build your business brand.

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Presentation transcript:

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. How to build your business brand and get enquiries without having to spend a lot of $$$ and time How do you presently get business? Is it getting more challenging?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Willy Lim, co-founder of NPQ, was a Singapore Government scholar who graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year By incorporating a system driven business model using the NPQ Marketing System TM Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. On one occasion, he built and trained a FMCG sales force from zero to over USD 200,000 of monthly revenue in less than 6 months.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. KC See, co-founder of NPQ, an accountant by profession, has been in business for the last 24 years, having built numerous businesses in various industries. He started MasteryAsia, a regional mentorship company that has to date coached more than 6,980 clients over the last 11 years through the very popular Money Mastery Programme. A seasoned Marketing Practitioner, he had consulted many MNCs and SMEs in sales and marketing strategies and tactics. In one instance he helped a client increase sales by 9 times without increasing any marketing expense.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ Press Conference

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ in ZDNet Asia

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ in Marketing Interactive

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ in Straits Times

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ interviewed by Japanese Magazine

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Celebrity Columnist in SME Magazine

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. What Our Clients Say “I feel that the key of success in the future is on distribution development, and new media are playing a very important role in getting to your customer. NPQ gives me the realization that there is a whole new world going on beyond what we are experiencing outside these four walls, and that’s more and more influential in the way people decide and buy products & services. I believe all industries that are looking for non- traditional ways of distribution can benefit from NPQ.” Hugo van Vledder, Chief Marketing Officer, eTiQa Insurans & Takaful

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. What Our Clients Say “We are very impressed by NetProfitQuest of the works they have done for the SMEs and as the result of that, the Institute of Systems Science is inviting them to consider to work with us and bring their expertise and courseware to the corporate world.” Mr. Lim Swee Cheang, CEO, ISS, National University of Singapore

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. FIRST NICF Social Media Marketing Course Aligned to NICF and accredited by WDA up to 70% funding of the course fee for Singaporean & PR

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Some of NPQ Clients

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. “Companies that cannot raise productivity may just have to go out of business or leave Singapore.” - Mr. Gan Kim Yong, Manpower Minister, Singapore

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. More than 750 million Facebook users

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. 52% of Singaporeans are on Facebook! 19

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Malaysia is 16 th Largest Facebook Country!! 20

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Indonesia is LARGEST in Asia and 2 nd Globally!!!

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Tomorrow’s Consumers are Today’s “Digital Natives.”

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. THE PROBLEM: The Average SME and Online Marketing

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Social Media Survey Conducted by NPQ 100 Local Biz surveyed Social Media presence 6 in 10 on Facebook 3 in 10 on Youtube A quarter on Twitter 80% considering to spend more on social media BUT 65% has NO competency 31% has ZERO online enquiry 57% has <50% online enquiry

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. If a business does not have an productive online channel, it might not be in business …for long. It is a matter of time. But what was your solution to this? Website? Online advertising?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Are You Still Advertising in Directories?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. So if you are looking for something, do you go into yellowpages.com or some directories to search for adverts? TRUTH People do not do business searches in business directories No! We DON’T WE SEARCH.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. “More than 20% of the searches on Google today are related to location.” “60% of local searches lead to sales.” “More than 20% of the searches on Google today are related to location.” “60% of local searches lead to sales.” Google Says….

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. So if you are not found on the first few pages of Google when your clients searches for your business category & location, then you miss the most prospective customer You’ll miss the customer who is SEARCHING TO BUY!!!! Question: Are You Found?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Offline VS Online OfflineOnline

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Drawing Analogies No wonder so many e-Commerce websites has NO COMMERCE!! No wonder so many e-Commerce websites has NO COMMERCE!!

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. HARD FACT: *99% of all websites in the world gets LITTLE or NO VISITORS!. *A website with an Alexa ranking of 1,000,000 gets about daily visitors. Less than 1% of websites has an Alexa ranking of 1,000,000

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. The TRUTH about Online Marketing is…

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. The TRUTH about Online Marketing is… Seems like NONE of these components have anything to do with Website Designer or e-Commerce Integrator These are the job of e-Marketing Specialist These are the job of e-Marketing Specialist

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. THE INNOVATIVE SOLUTION:

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Neither a Directory nor a Website So let’s try that…

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. THE RESULTS

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Book Category & Location This is ALL the business owner need to do

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. 75% of clients ranked #1 IN GOOGLE **As of 24 Sep 2010

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Source:

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. What marketing can you get for S$3,000? Advertising? Trade Show? Online Advertising?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Newspaper Ads?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Advertise in Magazines?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Trade Show Booth?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Online Directories?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Own Website VS NPQ Business Portal?

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. More than S$1,000/mth

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Only S$250/mth* Add 30% for Country * District-level price. Min. subscription period of 1 year. 12-month credit card instalment. Interest rates apply.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. If your business portal does not appear in the 1 st three pages of Google for the targeted keywords and location within 1 month after activation, NPQ will refund 100% of your payment.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. For TODAY only: FREE NPQ Video Marketing

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. FACT: People Love Watching Videos

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. FACT: World’s Top 3 Most Visited Websites

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. FACT: YouTube Statistics 48 Hours of Video Uploaded Per Min 3 Billion Views Per Day 70% from outside U.S. Avg Person Watch 15 Mins Per Day

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. FACT: Forrester Research Videos are 53 times more likely to generate a 1 st page Google ranking

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ Power Video Increases Traffic Occupy ONE MORE POSITION in Google

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ Power Video Increases Traffic Occupy ONE MORE POSITION in Google

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ POWER VIDEO Increases RETENTION Embedded in NPQ Business Portal Watching video increases time spent on NPQ Business Portal Increases brand awareness and brand retention Your prospects remember you BETTER

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. HOW? SUBSCRIBE TO THE NPQ BUSINESS PORTAL NOW & We will get this NPQ power video created for you FREE!... (valued at US$280) This is not just any corporate video. NPQ will create a 1-min viral video and insert it in your NPQ Business Portal to capture more attention and increase enquiry rate. In addition, the video will be uploaded to Youtube and syndicated through our system so that the video will appear in Google and Facebook. In this way, your business portal clients will now get visitors from the top 3 most visited websites in the world: Google, Facebook and Youtube!

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. HOW? 3 easy steps 1) Subscribe to NPQ business portal 2) Process payment 3) Complete the NPQ Power Video template (together with the Business Information Sheet for the portal) TALK TO OUR e-Marketing Specialist NOW!

System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Book your Business Category TODAY before your competitor do that. Thank You