Using UK Intellectual Property Office website and learning outcomes to structure brief but effective Intellectual Property Rights learning opportunitieswww.ipo.gov.uk 1. Level C*/Year 1 I.P. Learning outcome: Students will be able to identify the potential intellectual property rights in their work 2. Level I*/Year 2 I.P. Learning outcome: Students will be able to explain how to protect the intellectual property rights in their work 3. Level H*/Final Year I.P. Learning Outcome: Students will be able to decide the appropriate procedures to ensure their intellectual property rights can be secured

Working with Level C [first year] Learning outcome: Students will be able to identify the potential intellectual property rights in their work Learning activities Click ‘what is IP’ on the left hand menu of the UK IPO website home page. Work through the ‘interactive mobile phone exercise’ Click on ‘patent’ ‘copyright’ ‘trade marks’ designs’ Read and Reflect on whether their work is capable of achieving patent protection, design registration, trade mark registration, and copyright Assessment activities Prepare a memo identifying which IPRs are appropriate to their work [n.b. remind the students that the rights are not mutually exclusive], including a relevant patent, design or trade mark registration Write a report of all the potential intellectual property rights in their own mobile phone

Working with Level I [second year] Learning Outcome Students will be able to explain how to protect the intellectual property rights in their work Learning Activities Complete the Level C activities Select the most significant intellectual property rights relevant to their work List the steps recommended to patent, register a design, register a trade mark, using the relevant Intellectual Property Offie web site page Assessment Choosing ONE registered right, compute how much it would cost to protect it in the UK for the full term. Write a memo advising what intellectual property protection is available cost free? Write a review of an everyday product e.g Dyson vacuum cleaner; Nokia phone etc and [in small groups?] cataloguing the patents, and/or design registrations and/or trade marks using 'Search our Records' sections of

Working with Level H [final year] Learning Outcome Students will be able to decide the appropriate procedures to ensure their intellectual property rights can be secured Learning activities complete the level C learning activities retrieve examples of at least ONE patent application/design registration similar to their work, using 'Search Our Records' in the Patents, Designs and Trade Mark sections of the website Assessment activities draft bullet points on 'confidentiality' in the laboratory/design studio/workshop (seeAURIL Handbook of Intellectual Property Management f Write a memo 5 – 10 bullet points detailing the procedures necessary to prepare a patent application.

Quiz questions e.g. 1. Is my trade mark protected if a register my company name with Companies House? 2. How much does it cost to apply for a trade mark? 3. How do I register my trade mark in another country? 4. How long does a trade mark last? 5. What's the difference between using TM and (R) on a trademark? 6. What is OHIM? 7. What does copyright protect? 8. What does copyright NOT protect? 9. How long does copyright last? 10. Can copyright be registered in the UK? 11. Who is the first owner of copyright? 12. Is material on the internet subject to copyright? 13. What is 'individual character' in Registered Designs? All the answers are available on patent office web site 14. How long do you have to test the market before applying for Design Registration? 15. What does design registration protect? 16. What does design registration NOT protect? 17. What does (unregistered) design right protect? 18. What does (unregistered design right NOT protect? 19. What is a patent? 20. What is the significance of 'prior art' 21. What 3 positive criteria must an invention fulfil to be patentable? 22. Name TWO categories of innovation that cannot be patented? 23. How much does it cost to file an application for a patent? 24. How can I make money from a granted patent, registered design, trade mark or copyright? 25. How long does a patent last? Get the students to devise their own quiz

Windsurfing Inc v Tabur Marine A business perspective Windsurfer international had identified an attractive and expanding market for windsurfing equipment. They developed, and patented, an inventive development, which was novel, took an inventive step from previous technology, and could be made industrially. Windsurfer International saw themselves in a position to dominate the market, and were not interested in granting a market share to any known or potential competitors. They had been granted the patent. It gave them the right to prevent others from doing what the state [UK] had given them the a monopoly right, as patent holders to do, as long as the patent was in existence. Tabur Marine [Great Britain] Ltd wanted a share of the market, because they saw the commercial potential in sailboards – but Windsurfer was not interested. Using the resources on the Patent website, what would you have done next? What factors would Tabur Marine need to take into account in deciding what to do next?

Tabur Marine’s Choices Ask Windsurfer International for a licence What would this involve? What would be the benefits? What would be the disadvantages? Make and market windsurf sailboards anyway, without asking Windsurfer International What would this involve? What would be the benefits? What would be the disadvantages? Attack Windsurfers Patent, in the hope of getting it revoked What would this involve? What would be the benefits? What would be the disadvantages? Something else? Information to help answer the questions is available on the UK Patent Office website ex.htmhttp:// ex.htm ex.htmhttp:// ex.htm What would you have advised Tabur Marine to do next? What did Tabur Marine do next? As an alleged infringer, they challenged the Windsurfr patent on the basis of an earlier version made by a12 year old, filmed in action. Tabur won. see Windsurfing International Inc v Tabur Marine [Great Britain] Ltd [1985] RPC 59.