Introduction Team B Kyle, Monica, Steve, Reid

Potable Springs Co. NAICS Code #: – Bottled water manufacturing compnay Purify, Bottle and Sell All-natural spring water Currently operate within the U.S.

Vietnam Expansion Increased Revenues and Net Income Expand through concentric diversification Horizontal integration Low cost leadership

Decision Criteria Manufacturing – Proximity to customers – Available low cost land and facilities – Infrastructure transportation networks – Cultural Climate

Decision Criteria Marketing – Market size – Demand for product – Economic Factors – Competition

Supply Chain position drinkable water from FDA approved water source Water treatment supplies from within U.S. Distribute to wholesalers.

Analysis

Existing U.S. business activities Low cost water Target low income consumers Provide an alternative to tap water Sell water in bulk

How is our product produced? 1. procure water source approved by FDA 2. Treat incoming water 3.Test and monitor 4.Purify water 5. add minerals 6. disinfection 7. Bottle blowing 8. Bottle filling and package

Types of suppliers Plastic suppliers for bottles Label suppliers Treatment suppliers Mineral suppliers Bottling equipment

The end consumer? The end consumer is the person who will choose to give up their time and money by purchasing our product They purchase are product because they believe the value of our product is worth the cost they are giving up. The value the end consumer receives is that they get to quench their thirst.

Competition Coca-cola – Dasani Pepsi – Aquafina