ENTREPRENEURSHIP IN ENTERTAINMENT TECHNOLOGY WELCOME!

TODAY’S AGENDA Entrepreneurs Why Start a Company Vision Teams Next Class Resources

ENTREPRENEURS Definition through examples

ENTREPRENEURS Responsibility Risk Inspiration

WHY START A COMPANY

WHY NOT START A COMPANY

- Eric Ries

FAILURE – THE UPSIDE “Fail Powerfully” - Michael John

FAILURE – THE DOWNSIDE “It sucks” - Carl Rosendahl

ENTREPRENEURS Responsibility Risk Inspiration

Inspiration

VISION Your reason for starting a company has to be the Inspiration for everyone else to join you

VISION Reason for Existing Specific Goal

CORE PURPOSE EXAMPLES Disney: Make people happy

CORE PURPOSE EXAMPLES Zynga: Connect people through games

CORE PURPOSE EXAMPLES Unity: Democratize game development and enable everyone to create rich interactive 3D content

CORE PURPOSE EXAMPLES Facebook: Give people the power to share and make the world more open and connected

BHAG EXAMPLES PDI: Create fully computer animated films

BHAG EXAMPLES Zynga: “I want the dog, our dog icon, which was originally my dog Zynga, I want that icon, that brand, to be what I call a dial tone for play. I want it to be more recognizable than a Nike swoosh and mean something to you. If you see that on a game, it means it's social, it means that it's going to give you back more than what you put into it.”

DREAMWORKS DreamWorks Animation SKG is devoted to producing high- quality family entertainment through the use of computer- generated (CG) animation. With world-class creative talent and technological capabilities, our goal is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults.

PIXAR Pixar's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.

EA In 1982, Electronic Arts was founded on ideas. We called software a new art form, and its creators were software artists. We believed that interactive was better than passive media, and that one day “software worthy of the minds who use it” would be more important than traditional media like films and television. “We see farther,” we proclaimed, with faith that Moore’s Law, the engine of Silicon Valley, would one day provide the power to put “real life in a box.” We asked, “can a computer make you cry?” and invited the new faithful to “join us.”

CREATING YOUR BHAG The 5 Whys

TEAMS

Bjorn, Sun Moon Danny, Eren, Neerav Jaewan, Paola Nora, Ricardo

NEXT CLASS

WHAT TO EXPECT Team Presentations and Feedback Discussion on Today’s Topics

TEAM PRESENTATIONS Audience Content Format

AUDIENCE Angel Investors

PRESENTATION CONTENT Your Team Your Vision How You Will Accomplish Your Vision Three Product Ideas

PRESENTATION FORMAT NO BULLET POINTS

PRESENTATION FORMAT THREE WORDS MAX

PRESENTATION FORMAT Except on your Vision slide, where you can write out the whole thing. Pithily.

RESOURCES

on Twitter – onStartups.com on Twitter – Entrepreneur and co-author of onstartups.com. Two good posts to read: What To Look For In A Business Co-Founder What To Look For In A Technical Co-Founder – Business researcher and writer. Responsible for ‘BHAG’ – Harvard Business Review

HOMEWORK Prepare your team presentation