Building a Regional Economic Development Blueprint: Challenges, Strategies and Impacts of the SET Program Bo Beaulieu -- Purdue Center for Regional Development 2013 Annual Meeting of the Community Development Society– Charleston, SC July 2013

Rural America - - A Challenging Environment Population Decline Poverty & Income Inequality Job Loss & Economic Shifts Race & Ethnic Issues Public Education Quality Limited Leadership Pipeline

An Important Decision “Let’s work together to make things better.” “Get out of my sandbox. I’m not playing with you.”

SET: Working to Add Value to Local Economic Development Activities

What is SET Trying to Do? Help rural communities/counties work together as a regional team in developing and implementing A High Quality Regional Economic Development Plan that builds on the current and emerging economic strengths of their region.

The SET Support System o USDA Rural Development Federal State o Southern Rural Development Center & its sister Regional RD Centers o Purdue Center for Regional Development o Extension Service – State Land-Grant Universities

Several Components to SET Data The Team Vision & Goals Assets A Regional Plan

Building a Regional Team: A Focus on Inclusion Regional Team Members Business & Industry LEDOs Local & Regional Government Education Health Nonprofit, Voluntary & Faith-Based Groups Local Residents

1,7 464 Initial Participants (Phases I & II) SET... Expanding Engagement Beginning of SETBy the End of SET 1,679 Participants (+362%)

Carefully Studying Pertinent Data

Demographic & Economic Information

Exploring Regional Industry Clusters Groups of similar and related firms in a defined geographic area that share common markets, technologies, worker skill needs, and that are often linked by buyer-seller relationships

State-Level Clusters: An Example

Finding Ways to Plug the Leaks Regional Demand Regional Supplier Outside Supplier

Looking at Regional Expenditures

C.A.R.E for the Cluster Strengthening Your Cluster(s) Creation Attraction Retention Expansion Source: Barta, et al (2010) CARE Model

What We Do Next? Help Teams... o Develop vision and goal statements o Examine their assets o Coach them on building a regional plan o Help them select measures to track progress and determine success or impacts

The Ultimate GOAL of SET: Develop and Implement a High Quality Plan Evidence-Based Focused on Regional Economic Development Aligned with Vision & Goals Broadly Supported Practical Team’s Regional Plan

Some of the Good Things Happening o 28 state are now part of the SET program o About 60 regions being reached o Approximately $6.2 million captured by SET regions to date (3:1 ratio) o New and lasting relationships being built

States Currently Part of SET

The Challenges o Getting traditional players to let more people in o Getting leaders to embrace regional strategies o Having both RD and Extension at the table o Finding people with the right skills to do the training & coaching o Getting people engaged and committed o Producing a solid regional econ development plan o Securing the data to document impacts

For More Information Introductory Overview of SET:

Contact Information Bo Beaulieu, PhD Director Purdue Center for Regional Development

The Response by Local Leaders? Don’t go to the next county. They won’t take care of you as well as we will. Big Auto Company: PLEASE come to our city/county !! We have the best football team in the area. We want jobs... Any job will do.

A Recent SET Meeting in Colorado “It was interesting to list the places where we have commonalities and the places we have vast differences. I think coming together on things that benefit not just communities but the entire region is going to be a great part of the process.” Christina Oxley, Executive Director Craig, CO Chamber of Commerce Comment about May 1, 2013 SET meeting

The Raton Range Newspaper “Each of those groups was formed under the Stronger Economies Together program funded by the U.S. Department of Agriculture. The federal government has been encouraging regional economic development in hopes that federal dollars awarded for economic development efforts will be used more efficiently.”

What SET Provides Regional Teams hours of on-site coaching Hands on step- by- step process for building or enhancing regional plans Detailed demographic & socio-economic information Data and analysis on current and emerging clusters Guidance in implementing the plan Access to individuals with special expertise More-in-depth cluster analysis Monthly calls with State Partner and/or Coaching Team Members Webinars on key topics of relevance to multiple regions Coaching Data & Analysis Technical Assistance Peer-to-Peer Networking

Why ?

Helps Determine Whose Voices Need to be at the Table