Paul Gill Account Director, Torchbox Spark 2011: The mobile

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Presentation transcript:

Paul Gill Account Director, Torchbox Spark 2011: The mobile

THE MOBILE WEB The only way is up (for you and me baby)

THE MOBILE WEB

400%

THE MOBILE WEB Mobile strategy if you don’t have one, don’t worry

THE MOBILE WEB "... many retailers simply aren't ready for mobile commerce yet. Just 18% had fully implemented a mobile commerce strategy, while 28% had no plans for the channel. " Source:

THE MOBILE WEB Keep it simple > What are we trying to achieve? > Who's the audience? > Where can you reach them? > How can you make it happen?

THE MOBILE WEB

Compelling content

THE MOBILE WEB 1. app. APP AND… APP 1. app APP AND… APP?

THE MOBILE WEB

2. Browser apps (UserAgent)

THE MOBILE WEB

Demo at:

THE MOBILE WEB 3. RESPONSIVE DESIGN

THE MOBILE screen and (max-device-width: 480px) {/* make it work on mobiles */} Source: (Ethan Marcotte)

THE MOBILE WEB 4. (Twitter and Facebook too)

THE MOBILE WEB

Optimise > width is bad (& > keep it simple > plan the CTA for mobile > > Analyse and try new layouts

THE MOBILE WEB

Test > avoid simulators > test based upon stats and use cases > use your colleagues / friends > userAgent switcher > testing your for $5 (CM)

Paul Thanks for listening

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