Mobile Apps For Small Businesses Your customers are mobile. Why should you be ready with a mobile app?

Reason #1 Mobile is exploding !

The growth of the mobile industry is incredible In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices. iPhone sales in millions  Mobile Industry Growth

Over 500,000,000 Android phones have been activated Over 300,000,000 iPhones have been activated Android owns 47% of the U.S. smartphone market iPhone owns 29% of the U.S. smartphone market Growing Numbers of Devices

Consumers are Using their Smartphones in Everyday Commerce.

Just Announced: New Reason to be in the AppStore! IOS 7, releasing fall 2013, will include a new ‘Find Apps Near Me’ feature. Customers will be able to find your business in the area by using this handy search feature directly from their phone.

Why Mobile? FACT: Not having a mobile experience can lose you business. Source: Compuware, "What Users Want from Mobile," 2011

Google released data in February 2013 showing that: – In the U.S., 62% of total searches for popular national chain restaurants on Valentine’s Day occurred on high end mobile devices or tablets. Mobile Searches on Valentine’s Day Why Mobile?

9 Mobile Apps for Restaurants View menu items and daily specials. Submit orders for delivery or pickup. Make reservations. Submit comments and feedback. Post to your social media profiles. Participate in loyalty and reward programs. Obtain coupons. And more!

Reason #2 Your customers will expect your business to have an app to improve their experience in dealing with your company.

But I want a mobile website? We offer both a mobile app and a mobile website. Appear in the iTunes App Store, Android Marketplace, and mobilize your existing website. Complete mobile marketing solution.

Loyalty Coupons to Save Money GPS coupons – When at your location, customers can ‘check in’ and receive bonuses. Electronic Stamp coupons – Used to replace stamp cards. – Utilize QR codes as well Conventional Coupons (on phone) – Always with them 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward function for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)

Links to social networks to tell friends about your company. Customers can link to your social media pages. Increase Facebook fans. Increase Twitter followers. Approximately 40% of social media users access their accounts through mobile devices.

Push Notifications to know of Last Minute specials. Update your customers instantly – Special offers, updates, happy hours. Push notifications break the barrier between you and your customers. – Included completely FREE. – Compare to SMS texting plans on average cost ~$200/month

Appointment Requests, Event Information, & Special Tools App can greatly improve customers interaction. – Request an appointment. – Request a quote. – View upcoming event or specials. – One click calling – ‘Find Your Parked Car’ tool – Video Channel

Reason #3 Our app technology allows you to update your own app content which keeps your information current for customers.

Live Updating The customer portal at our website allows for full control over your apps content!

Track App Downloads The customer portal also provides analytics so you can know how many people have downloaded your app!

Send Your Own Push Notifications The customer portal also provides convenient 24x7 access to sending push notifications.

Reason #4 Our app solution is affordable. Compared to traditional media (i.e. printing coupons), and conventional app development (i.e. custom apps are $15K+), it is a steal. Let’s Take A Look At Your Demo First

Pricing Information

Reason #5 We include training and implementation planning.

Training Included – Up to 2 people may attend – Individuals should have basic PC knowledge Word Processing (Fonts,sizes,copy,paste,formatting, etc) File Downloading and Locating the Downloaded File Basic graphic file editing (Paint or Photoshop type) Internet search skills Optional: HTML terms and concepts One of the most effective and exciting features of the AppDriven apps is the ability to modify the contents and send your own Push Notifications via our Customer Portal. We include a 2 hour training class on usage of these features.

Encouraging App Downloads QR Code links to the download site for the app. – To be included in advertising and in-store marketing pieces. – Good uses of the codes include; door stickers, wall posters, counter plaques. Recommendations for app based incentive coupons to encourage download at point of sale. Training ideas for your staff to be aware of app features and how to promote it’s download. Instruction on monitoring the download rate of the app through Customer Portal – Using analytics to discover how often app is downloaded and what tabs are most popular for use. Sadly, even the best smartphone app will not serve it’s intended purpose without a successful campaign to get customers to install it. We want your app project to succeed and will provide advice and materials to improve customer awareness of the app.

FeatureMobile WebNative AppAdvantage Push Notifications Unlimited notifications of specials Geolocated push notifications to target certain geographic areas. Loyalty Coupons Check In with GPS Stamp Card Function for Repeat Biz Camera scanner for QR code coupons Bonus Tools Features like ‘Find my Parked Car’ provide a customer a helpful bonus while increasing awareness and usage of your app. Analytics Advanced analytics shows where app is used and what functions are most popular. Customer Preferred Compuware Research indicates that 85% of smartphone users prefer native apps. Appstore Search (IOS7 ) The new IOS appstore ‘Find Popular Apps near me’ will not find mobile webpages

Store Count $2,199 (total) Initial Cost Per Site $ 189 (total) Monthly Cost Per Site 4$549.75$ $439.80$ $366.50$ $314.14$27.00 Distributing App Costs Across Multiple Profit Centers

Many Other Great Features

Why Our Company? We make mobilizing your business simple & pain free We help bring in new business and increase repeat customers We handle everything from start to finish We’re mobile experts We’re extremely affordable We’re fast & easy to use

Professional app design & set up fee starts at less than $1,000 Monthly hosting fee starts at $129/month UNLIMITED Push Notifications UNLIMITED App Downloads ~$50,000 Value – Really! Our Pricing

How Do We Get Started? Contract for app production with AppDriven Marketing. Provide necessary design elements (graphics, colors, coupons, etc) for inclusion in the app. Review and approve the final app design and content. Await posting in app stores (Google Play and Apple Appstore) – Receive training on customer portal usage waiting. – Devise implementation plan with AppDriven while waiting. Begin implementation plan to encourage wide installation of your app. – Train personnel on features, promotion, and policies. – Use QR codes provided by AppDriven in advertising and in-store displays. – Create incentive coupon and publicize in-store to encourage installation of app. – Monitor installation statistics. Experience a new level of customer satisfaction and communication.