October 18, 2014 The City National Grove of Anaheim Senior Care Hero Awards 2014 Sponsorship Marketing FACTS & FIGURES

Established in 2010, SCHA™ is the largest senior industry award show of its kind As one of the most unique senior industry events the Senior Care Hero Awards™ generate thousands of media impressions each year. Senior Care Hero Awards 200+ executive level professionals (decision makers) attended the 2013 awards show Generated 150+ nominations in 15 hero categories on the 2013 SCHA™ website Over 600 event attendees are expected to participate in the 2014 SCHA™ Over 1 million hits on the SCHA™ website each year ( Over 6,000 subscribers and social community members 25 Academy of Leaders 15 Council of Advisor members Exposure The SCHA™ generates thousands of votes from senior industry professionals in over 40 cities 32 official communications include: 6 official releases, 16 e-blasts & 10 daily countdown posts Event information posted on over 20 prominent media outlet calendars The SCHA™ is the only senior industry event of its kind An essential platform for senior industry recognition and awareness Material Over 10,000 event campaign copies delivered an displayed to companies, vendors, senior centers, luncheons, mixers, social/community collaboratives, chambers, hospitals, businesses, offices and community halls Over 2,000 event campaign postcards printed and distributed 1,000 mailed invitations 5,000 newsletter/article mention prints 1,500 awards show program prints SeniorServ Proceeds from the event benefit SeniorServ, the largest Meals on Wheels and nonprofit senior nutrition provider in California. SeniorServ is dedicated to helping older adults live independently and with dignity. The nonprofit also offers case management and in-home supportive services, Adult Day Health Care programs and Care Transitions services to reduce hospital readmissions. A leader in the Village Movement, SeniorServ’s Incircle Village Network helps seniors develop local membership organizations that give them the confidence, connections and choice to live their entire lives in their own homes and communities.

2012 SCHA ATTENDANCE PROFILE By Business Types

OVERVIEW & LEADERSHIP OVERVIEW The Senior Care Hero Awards recognize the accomplishments and contributions of the unsung heroes who work in senior and health care. The Awards gala celebration will be held on Saturday, October 18, 2014, 6pm, at The City National Grove of Anaheim. The awards program honors outstanding professionals who serve seniors, such as caregivers, nurses, social workers, physicians, administrators, and volunteers. The public is invited to nominate and vote online for their favorite senior care professionals. The event’s Academy of Leaders, comprised of highly-regarded leaders and luminaries in the field of senior care, will select the final 2014 Senior Care Hero Award recipients ACADEMY of LEADERS Bell, Kenneth Coalition of OC Health CentersFormer Chief Medical Officer Brothman, Dan Western Medical Center Santa AnaCEO Copley, David Ernst & YoungPartner & West Sub Area Industry Leader, Health Care Daucher, Lynn SeniorServ, Board of Directors Immediate past Director of the California Department of Aging and current Vice Chair SeniorServ Board of Directors Diaz, Joe CAHFRegional Director, Regions III, IV, V Ellano, Claudia Cargiver Resource CenterExecutive Director Gibbs, Lisa University of CA, IrvineClinical Professor Gin, Nancy Kaiser Permanente Orange CountyArea Medical Director Hagler, Holly SeniorServPresident & CEO Handler, Eric G. Orange County Health Care AgencyHealth Officer Hendrickson, Boyd Skilled Healthcare Group, Inc.Chairman & CEO Jenkins, Lisa Council on AgingPresident & CEO Knox, Dennis Western Medical Center AnaheimCEO Lorack, Don AHMC Anaheim Regional Medical CenterCEO McAleer, Jim Alzheimer's AssociationCEO Meronk, Cheryl Director, Community OutreachSCAN Health Plan Miller-Phipps, Julie K. Kaiser Permanente Orange CountySVP & Executive Director Mosqueda, Laura University of CA, Irvine School of Medicine Chair & Professior of Family Medicine, Director of Geriatrics, Ronald W. Reagan Endowed Chair of Geriatrics Platt, Randy Silverado Senior LivingSenior Vice President of Operations, Hospice and At Home Prakash, Amitabh AHMC Anaheim Regional Medical CenterChief Medical Officer Richmond, Marc Blue Shielf of CaliforniaRegional Medical Doctor Ritacco, Jacqueline AltaMedVice President Government Relations Roper, Karen County of Orange OC Community ServicesDirector Ross, Barry St. Jude Medical CenterVP, Healthy Communities Vincent, Mary Ann St. Joseph HospitalVP Quality & Performance Improvement Schrader, Michael CalOptimaCEO Helmer, Richard CalOptimaChief Medical Officer

SPONSOR EXPOSURE ESTIMATES Recurring Benefits for 2014! Sponsor logo printed onto sides of Meals on Wheels vans Potential Exposure: 80,000- OC Resident impressions Branded Meals on Wheels entrees for one month Potential Exposure: 30,000 - Hits Logo printed onto menus to select senior centers Potential Exposure: 5,000-Seniors (varied cities) SeniorServ newsletter article Potential Exposure: 9,000-OC Residents (including seniors served, SCHA participants, donors, staff, senior centers) Meals on Wheels sponsor announcement letter to clients Potential Exposure: 1,500-Individual seniors One year sponsor recognition on SeniorServ corporate website Potential Exposure: 80,000-annual hits Post event marketing Potential Exposure: 10,000-Individual residents, seniors and industry professionals SCHA Benefits Logo anchored & hyper-inked on SCHA website homepage for year Potential Exposure: 80,000-home page hits Sponsor level recognition on all printed materials and in-person presentations Potential Exposure: 6,000-logo impressions Premier SCHA website sponsor profile page Potential Exposure: 5,000-profile impressions/mentions Rotating logo on SCHA website homepage Potential Exposure: 10,000-Impressions Including : 1,200+ SCHA social industry community members Online media advertisement: E-blast, Facebook, Linked-In & Twitter Potential Exposure: 15,000-Online impressions Inclusion in SCHA external media package Potential Exposure: 800-media contacts The Senior Care Hero Awards attendance is projected to be over 600 industry professionals. Payment plans are available with commitment through September Some exposure benefits are specific to individual sponsorship level packages.

SPONSOR LEVELS & BENEFITS PlatinumGoldSilverBronze $20,000$10,000$7,500$5,000 Event Benefits Sponsor branded category award  Present branded category award  Co-present category award  Projected laser logo impressions. (Onto side walls of venue during show)  Logo placement red carpet photo-ops board (step & repeat)Full page 1/2 size Big screen rotating impressions during programAd Logo Podium acknowledgement  Color page in event program2 Page1 Page 1/2 Page 1/4 Page Awards show tables (Tables of 10)2 VIP*211 DVD of awards show  Marketing/Media Benefits Inclusion in SCHA external media package  Online media advertisement: E-blas t, Facebook, Linked-In & Twitter  SCHA website sponsor profile pagePremier  Logo anchored & hyper-linked on SCHA website homepage  Rotating logo on SCHA website homepage  Sponsor level recognition on all printed materials  Recurring Benefits Logo printed onto SeniorServ Meals on Wheels vans  Logo printed onto menus to select senior centers  Official SCHA Sponsor badge licensing rights (co-brand marketing)  1 year recognition on SeniorServ corporate website  Branded Meals on Wheels entrées for 1 month  SeniorServ newsletterArticleListingMention Post-event marketing  *VIP: Premier table placement and champagne bottle service