Making your website truly global --and no, we’re not talking about language

Agenda Panelist introductions Staying close to your customer—literally! (Andy Atkins-Krüger) If web users can’t find it, it doesn’t exist (John Yunker) It’s all about location. Sort of. (Jay Webster)

Presenters/Panelists Andy Atkins-Krüger, WebCertain Andy Atkins-Krüger John Yunker, Byte Level Research John Yunker Jay Webster, Quova Jay Webster

STAYING CLOSE TO YOUR CUSTOMER— LITERALLY! Andy Atkins-Krüger

Andy Atkins-Krüger, CEO, WebCertain Group Ltd Stockholm – Dubrovnik – London – Seattle – New York – Shanghai Oslo – Moscow – Mumbai – Berlin – San Jose – Reykjavik – Las Vegas Berlin – Manchester – Hamburg – Chicago – Munich – Hong Kong Managing Editor –

WebCertain Locations WebCertain AS Sales Scandinavia Oslo WebCertain Technical Centre Programming unit Kolkata WebCertain China Launch Autumn 2010 Beijing / Xiamen WebCertain Group World Language Hub Operations Centre United Kingdom WebCertain LLC Sales USA Los Angeles WebCertain Poland Sales operation Eastern Europe Wroclaw

Today’s Quick Whizz 1.Local Rankings 2.Page Load Speed 3.Geo-targeting 4.Purchase and Payment Solutions

Infrastructure Is Key

Customers Like Webpages To Load Quickly

Caching Systems Hide Things Where Does The Word Cache Come From?

“If only we’d used a Local Domain”

Watch Out for Duplication

Potentially Duplicate Locales Create An Individual Language Flavour for Each Locale You Wish to Target No Index The Rest (If Duplication matters) Local Links Use Local Domains Search Engine Settings

Payment Solutions Must Be Appropriate

Credit Cards Are Not Universal

Have A Heart For Ancient Input Methods

Apply The 14 Language Test

Summary Stand Next To Your Customer The Dash For The Cloud May Be Bad Infrastruture Planning Is Important Go Local

IF WEB USERS CAN’T FIND IT, IT DOESN’T EXIST John Yunker

Don’t overlook the global gateway

Use the “sweet spot”

Use a global icon

Vs. Wave flags with caution

Don’t play favorites

Or favourites

Don’t over-translate

IT’S ALL ABOUT LOCATION. SORT OF. Jay Webster

Maps and Pick Lists = too much work.

Geo-target Customers: Localize Promotions

Swimwear in the fog? Market products by a region’s climate. LondonSan Diego

Easily Localize Currency, Target Offers, and automatically serve correct Language

Location. The least interesting aspect of location.

When we know where, we know more about who (while still respecting privacy)

For example…

OPEN DISCUSSION/Q&A Panelists and audience