Bakke Graduate University Social Media Training Part two Richard K. Nongard DTL - Doctoral Candidate.

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Presentation transcript:

Bakke Graduate University Social Media Training Part two Richard K. Nongard DTL - Doctoral Candidate

550 Million users 140 Characters or less Pics and Vids can be attached 40% are readers not tweeters 750 tweets per second 175 million per day More daily searches than Bing + Yahoo

Top Tweeting Cities (Forbes) Jakarta New York Tokyo London Sa Paulo Bandang Paris Los Angeles

Top Countries USA Brazil Japan United Kingdom Indonesia India Mexico Canada Spain The Phillipines

What is Twitter good for? Worldwide real-time conversation Trends and topics Media contacts By-pass the gatekeeper Niche marketing Creative communication Breaking news Traffic Customer service

How to NOT use Twitter Automated following Linked auto-tweets Spamming meaningless info Multiple hashtags Bombarding tweets Impersonal communications

How to Use Twitter Media Contacts Re-tweet good tweets Always use a #hashtag NEVER more than 2 Tweet to people Tweet current local happenings Follow interesting people, and you will be followed

BGU and Twitter

Social news and entertainment Popular atheism forum Popular Christianity forum Virtually unmoderated IamA AMA Into the loin’s den

Pinterest Take quotes and make art to share Use free templates from open.lifechurch.tv

Ray Bakke Quote

Linked-In Professional Network No Small Talk No Event Section Great Group Discussions Connect for Local Professionals Start a Local Group

Blogs Blogs are essential tools They rank high in search engines Posts can be keyword specific URLs can become exact match enhancements Easy to create Give value where other social media doesn’t

Wordpress.com and Blogger Wordpress.org you host on your own server Wordpress.com is hosted by wordpress People tend to like wordpress better Wordpress has better templates Learn how with YouTube tutorials

Tumblr Blogging Easy networking with others Cross between a social network and a blog Tumblr is easiest You can buy ranking (pins to top of posts) Easy to share with other social networks Personally I don’t favor the community

Bakke Blog

What to blog about? Keywords! Events Teaching – give value, answer questions Current trends Product/book reviews Controversy Stories Photoblogs

My blogging frustrations Things only of interest to a existing customers Not updating a blog No pictures No author contact Overly personal Unmoderated comments Excessive quotes

The Hard Part This is part of your job- schedule it as work time Creativity Learn new things – YouTube tutorials Set goals Track and monitor