The New Land of Opportunity By: Om MalikPresented by Mario Kempf

Current Situation In India Malls that sell international brands Programming companies Call centers Earning $ 9,000 per year – 19 times the averiage Indian income 487 million middle-class Indians will spend an additional $420 billion during the next four years. Spend money on well-known products/brands such as Ipods, eMacs, Tommy Hilfiger, Sony, Armani, Hugo Boss

Opportunities & Risks Opportunities: India's economy is projected to grow 7.2 % WTO will eliminate trade restriction on industries such as textiles and pharmaceuticals This will boost exports and Indians will have more in their pockets to buy goods India’s 20-34yrs population will swell to 280 million by 2006 (most important buyers segment) Risks: Unstable government (communists vs socialists) 10 new governments in the last 20 years Residents speak 17 major languages

How DO You Capitalize? Plenty of big-name companies have started moving in U.S. exports to India surged from $4 billion in 2002 to $5 billion in 2003 Markets (telecommunication, cars, software, micro-chips, IT) Consider differences in language and culture within the country

Value Sells Blend of price, utility, quality & image Example - cell phones: Higher-priced brands dominate the market (Nokia, Samsung Promote their color-screen camera phones as lifestyle items ($80-$550) McDonald‘s, Levi Strauss, LG, Hyundai McDonald‘s Hyundai Cut unit costs (Coca-Cola, Shampoo, low-priced pre-paid cards)

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