1.03 Identify significant people in the history of the sports and entertainment marketing industry.

P.T. BARNUM  Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”

WALT DISNEY  Created Mickey Mouse in Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.  Produced the first feature-length cartoon – Snow White.

WALT DISNEY CONTINUED...  Opened Disneyland in Anaheim, California in  Developed Disney World in Orlando, Florida in (First of the four parks.)  Developed the “Experimental Prototype Community of Tomorrow” (EPCOT)  Died prior to seeing any of his plans completed.  Upon his death, his empire worth over $100 million.

CHARLIE CHAPLIN  Slap-stick comedy  Widely recognized movie stars  Character wore: Baggy pants Tight coat Large shoes on the wrong feet Black derby hat  Turned film comedy into an art form  1915, signed with Essanay for $1,250/week to make 14 films

LUCILLE BALL  Actor, musician, comedian, model, & producer  Emmy awards: 1952: Best Comedienne 1955: Best Actress in a Continuing Performance, I Love Lucy 1967& 1968: Outstanding Lead Actress in Comedy Series, I Love Lucy

LUCILLE BALL CONTINUED...  One of televisions first leading ladies The man served as supporting role  Helped to advance career of many Latino performers Husband: Desi Arnez, Cuban bandleader

STEVEN SPIELBERG  Director and producer  Films include: Jurassic Park I-III Men in Black I & II Shrek Schindler‘s List E.T., The Extra-Terrestrial Jaws The Color Purple

STEVEN SPIELBERG CONTINUED...  Commercial tie-in Reeses Pieces in E.T., The Extra-Terrestrial

LOUIS ARMSTRONG  Revolutionized jazz  Put the soloist to the front of the band, emphasizing talent  Played the cornet and trumpet, sang and led the band  Wrote “Hello Dolly” and “What a Wonderful Life”

THE BEATLES  Included: George Harrison, John Lennon, Paul McCartney, and Ringo Starr (Richard Starkey)  Early members included: Stuart Sutcliffe and Peter Best  Created first concept album, Sgt. Pepper’s Lonely Hearts Club Band  1970, band split  1980, Lennon murdered

ELVIS PRESLEY  Sold over 1 billion records worldwide  131 different albums/singles to achieve gold, platinum or multi-platinum status

ELVIS PRESLEY CONTINUED...  Revolutionized television performances On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance Caused a nation-wide scandal Many advertisers reconsidered their support of Presley  Pioneered “rock and roll”  Actor; movies included: Blue Hawaii, Jailhouse Rock, and King Creole

OPRAH WINFREY  Baltimore Talk show, People Are Talking  Chicago Morning talk show, A.M. Chicago  1986 launched the Oprah Winfrey Show Grossed $125 million by end of first year

OPRAH WINFREY CONTINUED...  Production company Harpo Productions Oprah spelled backwards Privately syndicating her show allowed her to make more money  “Oprah Book Club”  1999 – Oxygen channel  Magazine: O: The Oprah Magazine

PIONEERS IN THE SPORTS MARKETING INDUSTRY

MICHAEL JORDAN  Greatest player ever to play basketball  Nike and NBA marketed him as “Air Jordan”  Minor league baseball with Birmingham Barons, the Double A affiliate of Chicago White Sox

MICHAEL JORDAN CONTINUED...  Movie Space Jam  President of Basketball Operations for the Washington Wizards  Endorses products including: Nike Gatorade Sara Lee Corporation’s Hanes brand clothier Rayovac Chevrolet

MILDRED “BABE” DIDRICKSON ZAHARIAS  Greatest female athlete of all time  Female Athlete of the Year six times

MILDRED “BABE” DIDRICKSON ZAHARIAS CONTINUED...  Sports included: Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling  First female athlete to sign an endorsement contract Wilson Sporting Goods $100,000

WILLIAM (BILL) H.G. FRANCE SR.  Founded National Association of Stock Car Auto Racing (NASCAR)  Founded International Speedway Corporation (ISC) – owns and/or operates: Daytona International Speedway Talladega Superspeedway

WILLIAM (BILL) H.G. FRANCE SR. CONTINUED... Michigan International Speedway California Speedway Homestead-Miami Speedway Phoenix International Raceway Richmond International Raceway Darlington Raceway North Carolina Speedway Kansas Speedway

JACK “JACKIE” ROOSEVELT ROBINSON  First student to letter in four sports at UCLA Baseball Basketball Football Track & field  Professional football for Los Angeles Bulldogs

JACK “JACKIE” ROOSEVELT ROBINSON CONTINUED...  Broke Major League Baseball color barrier – offered contract to play for the Brooklyn Dodgers  Won National League batting title and Most Valuable Player awards  Former President of Chock Full O’Nuts – restaurant and coffee company

JACKIE JOYNER- KERSEE  Basketball scholarship at UCLA  Cover of Sports Illustrated – labeled “Super Woman”  First female to be named The Sporting News Man of the Year

GEORGE “BABE” HERMAN RUTH JR.  Baseball’s first “great slugger”  Called “Bambino” & “The Sultan of Swat”  “Babe” came from Jack Dunn, former manager of the Baltimore Orioles  Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees

GEORGE “BABE” HERMAN RUTH JR. CONTINUED...  Yankee Stadium is considered “The House that Ruth Built”  Associated Press Athlete of the Century  Member of ESPN’s Sport Century/Athletes of the Century  Voted Greatest Baseball player of all-time by the Sporting News

CASSIUS CLAY  Self-promoted as “I am the Greatest!”  Won Gold Medal – Olympics – Light Heavyweight division  Defeated Sonny Liston to become the World Heavyweight Champion

CASSIUS CLAY CONTINUED...  Joined Nation of Islam – changed name to Muhammed Ali  Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction.  “Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.  “Thrilla in Manilla” – defeated Joe Frazier  Lit the torch at Olympic Summer Games in Atlanta, GA

MAX MUHLEMAN  Founded Muhleman Marketing Inc. in Charlotte  Clients include: Anheuser-Busch, Coca-Cola, and DuPont  Created permanent seat license Helped Charlotte to acquire the Charlotte Hornets and the Carolina Panthers

VINCE MCMAHON  Born Pinehurst, NC  Graduated from East Carolina University  1982 – purchased Capitol Wrestling from father, later called World Wrestling Federation  Called professional wrestling “sports entertainment”  Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation. Changed name to World Wrestling Entertainment (WWE)