High quality fish for the domestic market

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Presentation transcript:

High quality fish for the domestic market Metro Cash & Carry Vietnam Dêcmber 2014 1

Agenda 1 Background 2 Fresh Fish Supply Chain implementation 3 Fresh Fish vision 4 Progress: Farmers & Suppliers certification 5 Progress: Can Tho Fish Platform 6 Next steps

Starting from Fresh Fish Supply Chain project Project Vision Offer Vietnamese consumers a good quality fresh fish which is produced in a sustainable way and processed under international hygiene and food safety standards. Partners Milestones Sep. 11 Oct. 11 Jan. 12 Apr. 12 June. 12 October. 12 December. 12 METRO continues to implement the fresh fish supply chain Start operations: supply South stores Supply Nationwide stores Platform extension Processing trials Processing 10 species Pilot for push volumes process Close VCF project

Fresh Fish Chain implementation Farmers METRO Requirement Standard Collectors METRO Supervision Can Tho Fish Platform METRO Stores Horeca - Retailers Consumers

SOCIO-ECONOMIC BENEFITS Fresh Fish vision BUSINESS BENEFITS Freshness Availability Food Safety Serving professional customers Knowledge transfer Farmers’ Productivity Farmers’ income SOCIO-ECONOMIC BENEFITS Contributing to local economic dev’t

Progress: Farmers & Suppliers certification Trained and certified over 400 farmers/collectors. 70 farmers currently implementing METRO requirements program. 01 farmer got Viet Gap certification. With support from General Department of Fisheries (MARD) 25 other farmers will be certified by the end of December 2014. Species sourced: red tilapia, climbing perch, snakehead, piranha, barramundi, clown featherback, freshwater eel, frog, tortoise, giant gourami…

Progress: Can Tho Fish Platform Mekong Delta sourced fish represents 60% of volumes of METRO fish assortment (>80 species with whole & processed; farmed & captured fish range). Can Tho Fish platform serves 19 METRO Cash & Carry Vietnam stores nationwide. Total volume of fish purchased through the platform has reached 4,000 MT after 2 years. The platform has played an increasingly important role in integrating the fresh fish cold chain into the domestic market, connecting farmers to the modern trade network, increasing farmers’ incomes as well as promoting good agricultural practices among farmers.

Volume trend by group

Next steps Key METRO requirement certified farmers will get VietGap certification (snake head fish, red tilapia, pangasius, climbing perch, and frog) Development of new packing and frozen assortments to improve volume buying Strategy of volume development through commitment with farmers to source 100% of METRO requirements/Viet Gap products for METRO customers. Can Tho Fish Platform to be HACCP (preparation is under progress)

Thank you for your attention