Leveraging HubSpot Enterprise To Grow Your Agency Advanced Product Setup #VARFormable 1

Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

Add the Advanced Javascript Tracking Code ubspot-enterprise-javascript-tracking-code ubspot-enterprise-javascript-tracking-code

Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

Types of Events 1. Visited Page 2. Clicked Element 3. Submitted Form 4. Custom Events Setup Instructions: set-up-analytics-eventshttp://help.hubspot.com/articles/Tutorial/hubspot-enterprise- set-up-analytics-events

Where to set up events… Analyze  Advanced Marketing Analytics  New Event

Event Type: Visited Page

Event Type: Clicked Element What’s an Element? o Buttons o Navigation Links o Other Links

How Do You Track a Clicked Element? Easiest: Unique ID Also Easy: Class Requires more knowledge of code: jquery

Find the Element with Google Chrome Browser

Right Click and Select “Inspect Element”

When to Use a Class Instead If there is no unique ID and there is a unique class. If a class is used to describe any one of similar multiple elements that you want to track.

When to Use jQuery Instead.. If there is no unique ID or class

Event Type: Form Submitted Use ID whenever possible Use Class as a second resort HubSpot forms require jquery…

Event Type: Form Submitted

Event Type: Form Submitted: jquery

Event Type: Form Submitted: Field

Events from Help Desk Software Instruction: Zendesk Tender

Track Click Throughs from Campaigns as Events Software Instruction: Include Campaign ID Use ct as parameter

Events Related to Social Networking Instruction: Twitter mentions Facebook likes Ning sites

Events Related to Billing Instruction: Recurly Chargify

Event: Website Chat Initiated Instruction: Olark

Custom Events Create a “Custom Event” Gives your programmer instructions on calling the API via javascript or via http

Auto Creating Custom Events Instruction: Generated+Eventshttp://help2.hubspot.com/display/DOC/Understanding+Auto- Generated+Events Let Programs Create Events (e.g. Added xyz to shopping cart.) Rename them later

Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

You Need Your Visitors Converting at a High Rate You need more Top of the Funnel Offers Ask your Channel Account Manager for 3 Ebooks you can customize and use… o How Inbound Marketing Works o How to do a Website Redesign o Social Media Marketing How to Then build landing pages

Setup as Many Events as You Can Easy: Pages Visited, Out of the box integrations with supported helpdesk, billing and chat systems. Medium: Clicked Elements, Forms Completed Programming Required: Custom events triggered from other systems.

Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

Create Forum Thread to Get Event Setup Help Create a new forum thread for each event you need help setting up. Help each other. We’ll make sure you get an answer if it’s doable. You might need to hire a programmer for tricky stuff.

Describe the Event Like This

Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

Good Posts This Week… a-boost

Good Posts This Week… Enterprise-Feature-Review-1

Agenda Set up Javascript Tracking Code Setting Up Events Suggested Homework Resources & Getting Help Good Stuff from Last Week What’s Next

Use the Forums We’ll post updates and to-do’s. You should respond when you do something, or when you get stuck. If you have product setup questions, call support. 888 HubSpot

See You Next Wednesday