Waste Prevention From Cradle to Practice October 2009 © NVRD Erik de Baedts NVRD Managing Director MWE President ISWA Board Member Royal Dutch Solid Waste Organization

Contents The Dutch background and perspective Two approaches Local initiatives, incl. diftar From ‘end of pipe’ to ‘managing the chain’ Future perspectives

Chain Management and the waste management industry Changing the dynamics of WASTE

Royal Dutch Solid Waste Association Members: –Municipalities (190 members) –Public waste management companies, mainly local and regional (127 members = almost 100%) => covering over 90% of all Dutch Municipalities and over 95% population –Other waste management organisations, 152 members, national network Represents the (public) waste management sector Aims from a public perspective: –Pro-active policy development and serving of interests –Knowledge centre for waste management –Network for professionalization of waste management activities –Enhancing the image of the waste management sector with its dynamics, innovation and societal interest European activities : Municipal Waste Europe, active member International activities: ISWA, active member for long

Public perspective, societal interest Waste hierarchy After landfilling & incineration/waste to energy, shift focus to prevention and reuse/recycling

EU Waste Treatment

Success in waste treatment in NL: new horizons waste amounts (mln. tons) discharge: 1% landfill: 4% incineration: 12% recovery: 83%

Dutch policy and initiatives Initiatives from AOO (waste management organization): –Impulse program waste separation and prevention –Subsidy scheme decreasing environmental pressure Diftar: Differentiated Tariffs National waste management plan: high priority on prevention Specific policy: –Producers responsibility –Cradle to cradle (C2C) –Chain policy (‘ketenbeleid’ in LAP 2)

Two approaches 1. ‘End of pipe’ prevention  Analysis of waste bin: what can be separated?  Intervention from the waste sector 2. Waste prevention from scratch  Organise production process: ‘Chain management’  Intervention in the production-phase

End of pipe prevention Waste Waste prevention through reactive management: –Intervention in the waste-phase of the product (waste sector) –What are the current waste streams (bin-analysis)? Sorting Differentiated tariffs Collect/deliver Reimbursement schemes

End of pipe: DIFTAR Differentiated Tariffs Variable waste costs for citizens ‘The less waste you generate, the less you pay’ Better waste separation Less rest (grey) waste in DIFTAR municipalities! 35% of Dutch Municipalities (accounting for 25% of the inhabitants of the Netherlands) use differentiated tariffs Diftar more popular in less urbanized regions Waste management costs in DIFTAR-municipalities significantly lower. Difference of € 50,- per household..

Waste reduction: Local Program Ambition 2030: 10 kg per person per year  Waste is only what cannot be reused: only 10 kg/year rest waste left (versus 250 kg today)! ‘Lease instead of buy’ ‘Waste that need not be bought’ ‘Waste free shopping’ In cooperation with producers, retailers, consumers and governments

 Major successes with “traditional” waste management policy  Environmental pressure material chains still high  Profitable because of rising demand for materials/resources  Demand and price resources will continue to rise because of upcoming economies  Managing entire chains of a material most effective way to tackle environmental pressure  Expected to lead to innovation, new business, new coalitions Dutch policy from scratch: (material) chain approach

New products will be rapidly consumed and create new waste globally Prevention ‘from scratch’

Waste prevention through active chain management: –How can production and consumption patterns be changed in order to reduce waste? –How are products produced?  intervention in the production phase –What is the role of the consumer? How much waste is the result? Production Waste Consumption

Waste prevention: managed by chains… Many players from design to consumption Different interests Global playing field Not concrete… No data Is zero waste desirable? What is the trigger?

Design Carpet Production/ Fashion Retail Consumption 2009 © NVRD Design Resources Production Marketing Consumption Resources Sector Design Industry Consumption TextileAluminiumElectronics - Knowledge - Sorting (treatment) - Logistics X/Y/ZInstruments Ecodesign Producers Responsibility? Reimbursement schemes? Positive triggers? Waste Management

Waste, Resources through chain management Changing the dynamics Re-cycling materials /components Generation of Raw Materials Disposal and disassembly of product Use & maintenance Packaging Distribution Marketing Design & Production Extraction Recovery Re-use

The International Solid Waste Association is an international, independent and non-profit making association, working in the public interest to promote and develop sustainable waste management worldwide. Source: Why ISWA? Chains of materials and production and consumer patterns do not start or end in one nation nor in one continent Any successful approach by definition needs to be global And it requires expertise, interest and a clear perspective The public perspective brings a pro-active role Waste is a tangible angle to reduce environmental impact ISWA can be more visible with its knowledge And we can move to a business with higher added value

Government (UN: UNEP/UNDP, EU) Industry I.D.N. International Designers Network F.G.I. Fashion Group Int. C.E. Consumer Electronics Association ( NGO’S E.E.B. European Environmental Bureau Greenpeace? BEUC (Consumers) Academia Waste Management ISWA Alliances – and focus PLATFORM Design Fashion / Carpet Production Retail Consumption Resources Sector Design Industry Consumption Design Resources Production Marketing Consumption Ecodesign Producers Responsibility Reimbursement? Positive triggers Drivers apart from public or corporate responsibility: Innovation & Technology Economic Sustainability A competitive advantage from cradle to practice

Approach (and what’s in it for us?) Concrete sectors that have an impact –Textiles (basis: angle materials, opportunities: link to sectors with other image: moda?) –Consumer electronics (basis: successful structure producers responsibility) –T.b.d.: further materials (see 7 priority streams?), focus on impact to be achieved Play an initiating role through our knowledge Raise awareness and offer perspective Realistic scope: –NOT the entire life cycle, as the user phase is not our area –BUT YES, we do know about turning waste into a resource –And we do have ideas about design, or rather what materials should be chosen –And we know how Reuse, Sorting and Recycling can be organised and done Show good practices Enhance visibility & image of waste management industry With experts and contribution from ISWA-members Relate to other industries and promote their societal profile

CHAIN MANAGEMENT Cooperation based on waste as trigger With a view to more sustainable ways of production and consumption (Y)OUR CHALLENGE A JOINT OPPORTUNITY!