Welcome to Simplify360 Webinar How to set-up your social media monitoring system? 2012 (c) Copyrights InRev Systems.

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Presentation transcript:

Welcome to Simplify360 Webinar How to set-up your social media monitoring system? 2012 (c) Copyrights InRev Systems

Agenda for Webinar 2012 (c) Copyrights InRev Systems 1. Understanding Social Media Monitoring. 2. Things to do before setting up your social media monitoring dashboard. 3. Identifying the purpose of Social Media Monitoring. 4. How you can optimize and use the social media data. 5. Summary/ DEMO

2012 (c) Copyrights InRev Systems Shift brought by Social Media Before Brands One Way Conversation Now Brands Multidirectional communication

Understanding Social Media Monitoring Blog Posts Forum Conversations User Review Sites News Sites coverage Twitter and Facebook Updates Q&A sites 2012 (c) Copyrights InRev Systems

Elements of Social Media Monitoring 2012 (c) Copyrights InRev Systems Trends in Conversations (Market Intelligence) Sentiments of PeopleDemographics of PeopleIdentifying Key InfluencersIdentifying Key Issues Tracking Competitors (Competitive Intelligence)

Methodology Keyword research on all the relevant terms associated with the brand and its competitors. Setting up the Brand Dashboard for all the products/relevant sectors. Integrating all the social profiles (Twitter/Facebook) for the engagement and performance measurement purpose (c) Copyrights InRev Systems

Things to do before setting up your social media monitoring dashboard.

Purpose of Social Media Monitoring Want to find out what people are taking about you? Want to understand the trends in the Market? Want to find out what people are talking about your competitors. Want to find out leads for your business. Want to use the system to do your customer support + PR. Want to get insights to design your new marketing campaigns (c) Copyrights InRev Systems

Keyword Research Use Tools like Google + Google Adwords + Twitter Search to get General Idea on which keywords are being used by people. Make a List of these keywords 2012 (c) Copyrights InRev Systems

Keyword Research : Sample “HDFC” 2012 (c) Copyrights InRev Systems Google Search

Keyword Research : Sample “HDFC” 2012 (c) Copyrights InRev Systems Google Search

Keyword Research : Sample “HDFC” 2012 (c) Copyrights InRev Systems Twitter Search

Keyword Research : Sample “HDFC” 2012 (c) Copyrights InRev Systems Google Keywords Tools

Purpose of Keyword Research Identify keywords that are bringing irrelevant and JUNK conversations. Identifying keywords which is overlapping with you keywords and brining irrelevant result (Peter + England) 2012 (c) Copyrights InRev Systems

Setting Up the Dashboard

Key Elements of Dashboard Creation The main keywords : eg “HDFC” List of associated keywords : eg “Insurance”, “Loan” List of negative keywords : eg “JOBS”,”ICICI” 2012 (c) Copyrights InRev Systems

Key Elements of Dashboard Creation 2012 (c) Copyrights InRev Systems

HIT and Trial Method Create 4/5 different Dashboard and check the quality of the conversations and optimize accordingly and choose the best one (c) Copyrights InRev Systems

Example : 2012 (c) Copyrights InRev Systems

Example : 2012 (c) Copyrights InRev Systems

DEMO

Questions please? 2012 (c) Copyrights InRev Systems

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