BIKES FOR TYKES CHANTEL MCKEE AUDREY REITSMA DYAN STRAUSHEIM

BIKES FOR TYKES Our dirt biking company was created when one of the owner’s was trying to find a dirt bike for their younger sibling (who is also interested in learning to dirt bike), but could not find something that was small enough or a place that was safe enough for child to learn how to ride. The name of our company is Bikes For Tykes because it is a dirt biking company specifically for younger children.

ROLES CEO-Audrey Reitsma CFO-Dyan Strausheim CTO-Chantel McKee

PRODUCTS AND SERVICES: IN-STORE OPERATIONS Our company provides dirt biking classes, as well as safety classes that the children are required to attend. We also recommend that the parents attend, so that they feel comfortable with the process. We have three different tracks; beginner track, intermediate track, and the fast track. The fast track is only to be used by children that we and the parents believe are ready to race.

PRODUCTS AND SERVICES: ONLINE OPERATIONS Our online operations will list the services that we provide, which include: -hosting birthday parties -classes/times available - Ability to sign up for classes online And the products that we sell, which can be bought in- store or online: -Accessories (helmets, outfits, stickers, shirts…etc) -Brand-named bikes (Yamaha, Suzuki, Kawasaki, KTM,Honda) -themed bikes -Top of the line safety equipment -Parts for bikes

CUSTOMER DEMOGRAPHICS Our Dirt Biking Company is specifically focused on children who are interested in learning to dirt bike. We also want to target the parents of the children who are interested in dirt biking to ensure that they are leaving their children in good hands. The online customers would be the parents who are accessing the website. The storefront customers would include the children and parents, but the children would be the greater focus.

MARKETING STRATEGIES Storefront  Coupons for gear with purchase of farmers market yogurt  Yearly drawings for a free dirt bike  Monthly drawings for a free shirt  Free sticker with every purchase Online  Facebook, instagram, or twitter account  Account  Search engine for site  Videos  Video tour of the tracks  Media  Music playing  Games tab for kids  Picture slideshow of birthday parties and training

CRM SYSTEM Vendor/Company: SugarCRM System Edition: Sugar Enterprise Why CRM?: We are a new company and need to build a strong relationship with our new customers We need to build up a customer a base quickly to start making profit CRM will help us incorporate many necessities; Marketing, customer service, mobile capabilities, /communication management, and sales management. CRM is more valuable than ERP at this point because we are still a small business that needs to grow more than anything else.

CRM DETAILS What CRM Does The Sugar Enterprise (SE) package is designed to be easy to use for companies of all sizes. The package will allow employees to access pertinent company information easily, providing an outlet for collaboration. SE will provide extensive administration support.

FEATURES OF SUGAR CRM 1.Sales, Marketing, and Customer Service Automation: This feature allows managers to advertise in unique ways including; marketing via , newsletters, and campaigns. Managers are also able to deal with incidents easily. 2.Mobile CRM: This feature allows for syncing with many different devices; BlackBerry, iPad, and iPhone. 3.Enterprise-Class Functionality: This feature is aimed at supporting customers via queries, self-service portals, and database software compatbilities. 4.Social CRM and Collaboration: Offers many integrations, cloud connections to popular social mediums, and plug-ins for popular software. 5.Support from the SugarCRM Team: Automatic updates and upgrades, unlimited online and support service, fast response times, and even mobile support. 6.Advanced Features: The ability to forecast sales, acquire quotes, generate contracts, complete reporting, and creating a product catalog. 7.Global CRM: Support for using 22 different languages and different currencies. This makes CRM flexible to unique business needs. 8.Administration: Applications that allow for easy configuration and customization, high levels of security, quality control for data, workflow automation, and management tools. 9.Cloud Deployment Options: On-site installation, partners of SugarCRM will host for you, Sugar On-Demand, and Public Cloud Capabilities. 10.Sugar On-Demand Specifics: 60 GB of storage, 2 sandboxes, daily backups provide security and make customer data available via secure downloading. 11.A La Carte: Offers shorter response times and extended hours for technical difficulties, additional storage, additional sandboxes, an assigned tech support rep, and developer support.

WHO USES SUGARCRM Manufacturing companies Universities and other schools Call Centers Electronic tolling companies Telecommunication companies Multi-Service companies Networking companies Law offices Entertainment/Media companies Insurance companies Real Estate Utilities Shipping and Transport

WHAT DO USERS RAVE ABOUT? The ability to consolidate multiple software programs into one comprehensive software platform The amount of customization available and the flexibility that allows for incorporating SugarCRM with an already established IT infrastructure The benefits that come from the ease of communication available among offices and departments The level of familiarity a user gains by using plug-ins to maintain a comfortable interface The availability of mobile capabilities

HOW WE PLAN TO USE SUGARCRM We plan to use it to build a strong relationship with our new customers We will use it to build up a customer a base quickly to start making profit CRM will help us incorporate many necessities; Marketing, customer service, mobile capabilities, /communication management, and sales management. We will use it to build our IT infrastructure around this platform We will be efficient in using the mobile capabilities offered to us to stay in touch when traveling or in separate locations We will use SugarCRM for sales forecasting and reporting, enabling us to analyze more accurately and easily Once we are large enough to expand our business abroad we will use the global capabilities of differing languages and currencies

THE COST OF SUGARCRM We chose the Sugar Enterprise package which has a cost of $60 per user, per month, billed annually. Optional Upgrades Secure daily back-up recovery: $3,600/Year On-Demand disk space (storage) : $3,000/Year Sugar Mobile Plus: $120/user per year Total with all optional upgrades $6,600 annually

PROS The program is affordable and easy to customize. Different tools and upgrades can be added Accessible through several devices Security and access controls Provided in a variety of different languages Sales, marketing, and customer management tools that have a wide range of uses with different industries.

CONS Is not easy to use in large businesses The pipelines, forecasts and reporting are not up to the standards. The free trial focuses more on leads than user experience, which can impact the consumers opinion about whether or not the product will be useful to their company. The open source software has not been fully accepted by business application specialists yet.

REFERENCES Dirt Riders. (2012). Mini Bikes. Retrieved from Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education Partho, Gaea News Network. (2009). Sugar CRM Software: Review. Retrieved October 29, 2012 from: SugarCRM. (2012). Retrieved from