Lindsay A. Curcio Attorney at Law th Avenue Brooklyn, NY (718)

Topics Social media uses: Advocacy, Marketing, Personal Social media and attorney advertising Social media in the law firm Facebook, Twitter, YouTube, LinkedIn, Google+, Instagram, Pinterest, Vine, Snapchat, Blogging Creating shareable content Metrics and strategic decisions Privacy, national security & trends Considerations regarding the communication of client cases in the media Lindsay A. Curcio 2015

Social Media Free (in most cases) Interaction Communication Networking Education Marketing Entertainment Lindsay A. Curcio 2015

Advocacy Potential wide audience Reach public figures Create a movement Find others with similar interest Lindsay A. Curcio 2015

Attorney Advertising State ethics rules Identify as advertising If you only have 1 account (personal/professional), safest to consider it subject to advertising rules Adhere to guidelines regarding attorney advertising Bar association ethics committees may publish ethical guidelines Lindsay A. Curcio 2015

Social Media, Law Firm Version Name/Handle/Page Whose viewpoint Dedicated staff? Individual attorneys posting as part of firm or as individuals Lindsay A. Curcio 2015

Social Media & The Workplace Use of social media by employees National Labor Relations Board Offensive posts Detrimental to business Who owns followers Lindsay A. Curcio 2015

LinkedIn Networking Sharing information Question/Answer avoid creating attorney/client relationship Groups Career and Job Search Lindsay A. Curcio 2015

Facebook Business and personal accounts Friends Clients and considerations Groups, public and private Pages Privacy Settings Lindsay A. Curcio 2015

Twitter Microblogging 140 characters #hashtag It’s “tweet” Retweet Live tweet events Have a conversation Time is of the essence Direct message Lindsay A. Curcio 2015

Blogs Tumblr Wordpress Your own website Craves content Disclaimer Lindsay A. Curcio 2015

You Don’t Have to Be a Star YouTube channels Instagram Vine Snapchat Lindsay A. Curcio 2015

Photos & more Instagram Pinterest Google + Lindsay A. Curcio 2015

But Who’s Counting? Google Analytics Bit.ly Klout Track on your own (likes, shares, follows, friends) Reaching more people but for what purpose Draw attention to an issue Interaction? Change plan? Determine if a paid post is worth it Lindsay A. Curcio 2015

Privacy Who can see what? Followers Public Facebook privacy settings Free wifi, considerations Other security Lindsay A. Curcio 2015

Creating Content General information about immigration Write an article or post Question/answers LinkedIn Be wary of creating attorney/client relationship Recent developments (ex. H-1B season, TPS, DACA) Immigration Reform Proposed legislation Sharing/posting newsstories Personal observations (and considerations) Lindsay A. Curcio 2015

Content & Advocacy Create an organizational plan What will you communicate Why is it important What do you want to accomplish Who is your audience Track Results Lindsay A. Curcio 2015

Client Stories & Social Media Why share? What to share Methods Ask first Similar concerns when sharing client stories with major media/reporters Lindsay A. Curcio 2015

Concerns Identity Case information Photos Age of client Children Who has access to the postings Internet & social media available outside the United States Posts exist permanently, cached Lindsay A. Curcio 2015

Permission Discuss with client before posting Informed consent Release Lindsay A. Curcio 2015

Broaden Reach Team with a coalition partner (non profit organization) Hashtags Contact politicians directly via social media Lindsay A. Curcio 2015

Hello, NSA Everybody Googles, even the government Advising clients USCIS and Immigration Court Ports of entry Laptop and cellphone searches Lindsay A. Curcio 2015

Social Media & National Security Government requests of records First Amendment Twitter v. DOJ & FBI Foreign Internet Surveillance Act National Security Letter EU Data Protection Lindsay A. Curcio 2015

On Your Permanent Record Jon Ronson, How One Stupid Tweet Blew Up Justine Sacco’s Life, New York Times, February 12, 2015 New horror film: Unfriended Practical matters: law school admission, bar admission, job interviews, law practice Lindsay A. Curcio 2015