E-Commerce Jennifer Bui Aaron Coyle Arthur Pham Luke Lamarra Nick Milosavljevic

Introduction E-Commerce= “…buying and selling of products or services over electronic systems as the Internet and other computer networks. ” (Pornwasin, 2007) –“…the ability of purchasing various goods through the Internet using secure protocols and electronic payment services. ” (Wikipedia, 2008) – , spreadsheets, databases, systems used in accounting or finance firms, order and shipment information, on-line shopping, online banking.

Regulated by Federal Trade Commission (FTC) –Protect consumer privacy –Private information is secured –Meet advertising standards –Scans e-commerce at both consumer level and institutional level Consumer level= World-wide web; buying textbooks, stocks, or payments made online. Institutional level= use internet to do business both internationally and domestically.

Secure Socket Layer Introduced in 1994 “https” SSL-Evading Trojans: –credential-stealing –bogus SSL –transaction-based SSL Certificates= “ used to encrypt the data and to identify the Web Site…prove the site belongs to who it says it belongs to and contains information about the certificate holder…”(Webopedia.co m, 2005) –Protects the web site –Prevents fraudulent actions

Different E-Commerce Methods Different businesses use different e- commerce methods. PayPal CubeCart Actinic PayPal –Ebay –receive payments over the internet from clients by phone, mail, or by fax CubeCart –MySQL and PHP –manage multiple online stores single database Actinic –Used by medium or small sized companies. –Powered by Windows

E-Commerce Marketing Aspect Ecommerce marketing is all about enticing web surfers to your site and, once there, to becoming a customer. Ecommerce marketing is broken down into three primary division that are considered marketing priorities. 1.Enticing Visitors 2.Converting Visitors 3.Site Effectiveness

Enticing visitors (non-customers) to come to the site Search engine registration (natural search results) Pay-per-click Public relations – news releases, articles and stories Online advertising (banners, links / cross-links, directories, newsletter placement, etc.)

Converting visitors (non- customers) into customers In-site promotions Sales / Special Offers In-store Coupons Associated Products Customer Recommendations Opt-in Promotions

Site Effectiveness Enticing appropriate visitor behavior Establishing emotional context Building relationships Increasing per- customer purchases After sale marketing After sale relationship building

Advantages of E-commerce Brand Recognition Marketing Access to Global Markets Personalized Customer Service Increased Customer Interaction Greater Availability Increased Efficiency Greater Access to Suppliers

Small vs. Large Companies Smaller the Company –Greater the “realized benefits” Leveling the Playing Fields Why? Larger Companies Have –Less flexibility –Higher Conversion costs

Online Retail Started with Commercialization of Internet –1991 –Major developments from 1994 onward Just a Few Examples

Sales Volume Growth rd Quarter Sales –$7.742 Billion rd Quarter sales –$34.4 Billion rd Quarter % of Total Sales –.6% (less than 1%) rd Quarter % of Total Sales –3.4%

% of Total Sales Growth

Using E-commerce Effectively An E-business should use established business knowledge for all it is worth, to balance out the uncertainty of the new playing field. Case Study: VS

JRSMX Before E-Commerce large retail site, with unused floor-space. After E-Commerce Sales have increased exponentially for both businesses

Mitch’s Surf Shop Before E-Commerce Sales down due to competitors advantage. After E-Commerce With website - International sales now easy and profitable

E-Commerce and Bridal Registry New market trend: E- Bridal Registry Della & James receives 45 Million in funding. Online wish list with general hints, sizing information or personal interests that can be accessed by friends and family members.

Future Structural Changes in E-Commerce Explosive growth in industry will consolidate into large competitive firms A change from revenue-share business model to flat-fee pricing model A move from purely internet based solutions toward multi-channel integrations As the sophistication of the market develops, providers will begin to offer specific functions to single industries

Future Social Changes in E-Commerce Providers will begin focusing more on increasing services and incorporate modern marketing techniques to attract customers Development of websites from utility based functionality to ones that are more visually appealing and simplified Emergence of mobile commerce conducted through cell phones and other mobile devices Integration with social networks and media to provide a more interactive experience

Future Social Changes in E-Commerce A larger amount of personalization between customers and clients as the market becomes more developed A rise in multi-language websites as global merchants begin to expand into local markets

Problems in the Future of E-Commerce Global Literacy Delivery Time End of Free Shipping Customer Service and Relations Primitive Search Engines

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