CIMIC - BACKGROUND Headquarter in CIMIC Tower CIMIC - China Industry Management & Investment Company Registered in Britain Virgin Islands in 1989 Headquarter in CIMIC Tower Estimated sales turnover in 2005 is 3 billion RMB
CIMIC – MAIN SHAREHOLDERS Management Team Morgan Stanley Taiwan industrialists
CIMIC CIMIC GROUP Building Material Electronics Consumer Goods CIMIC GROUP Building Material Electronics Consumer Goods Real Estate Shanghai Cimic Tile Co., Ltd. Shanghai Delta-CIMIC Electronics Co., Ltd. Shanghai Orient Champion Tissue Co., Ltd. Shanghai Suncome CIMIC Real Estate Investment Co., Ltd.
SHANGHAI CIMIC TILE CO., LTD. Enjoy Fashion Space
Company Brief Established in 1993, which is one of the major companies of CIMIC group. Production started in 1995.
SALES TURNOVER Consistent growth after establishment CIMIC is the leading brand in the Chinese high end market CIMIC shares 10% of Chinese high end market
CERTIFICATES ISO9001 & ISO14001 Shanghai Famous Brand China Famous Building Materials Brand China Top Brand National Exempt from Inspection Products China Green Building Materials National 3C Certificate
R & D TEAM R&D Team Design team members with years experiences and strong industrial background lead by Mr. Gian Conti Carlo providing new product designs every year.
PRODUCTION CAPACITY 9 porcelain lines, 2 monoporosa lines, 1 third firing line and 12 polishing lines World advanced equipments & technology 7200-ton press Car-press feeding system First swing polishing technology in China
PRODUCTION SITE (1) 7200-TON PRESS
PRODUCTION SITE (2) The largest roller kilns in the world
PRODUCTION SITE (3) Glazing lines
PRODUCTION SITE (4) Polishing line
PRODUCTION SITE (5) Water-jet Cutting factory
DOMESTIC SALES NETWORK Comprehensive sales network with over 50 branches and 150 showrooms in China
SHOWROOM CIMIC PLAZA is the biggest show center with 3000M2 in downtown Shanghai. Providing services of CAD design, product display, conferences etc. CIMIC PLAZA
BRANCHES & SHOWROOMS CIMIC PLAZA
Products sold to States, Europe, Japan and Middle East. OVERSEA SALES Products sold to States, Europe, Japan and Middle East. Project references: MARRIOTT HOTEL, U.S.A. HYATT HOTEL, OH, U.S.A. O'Hare Suites, Chicago , U.S.A. Hunt Valley, MD , U.S.A. Wyndham Peach Tree, GA , U.S.A. SHOWROOM of Chrysler-Mercedes, SPAIN SHOWROOM of TOYOTA LEXUS, JAPAN SONY PLAZA, JAPAN DAIMARU PORJECT, JAPAN TAKASHIMAYA DEPARTMENT STORE, JAPAN 4 POINT SHERRATON HOTEL, KUWAIT ……
LOGISTIC SYSTEM Container loading dock and raw material dock Loading area Raw material dock
The Scale of the Chinese market The largest tiles-producing base in the world for a succession of ten years
The Scale of the Chinese Market China—huge market with great potential sales The population of China is 1.3 billion. It’s economies are developing rapidly. The steady increase of the average consumption per person will offer an huge market with great potential sales.
—Huge market, keep growing —Retail customers shifting to high-end products —Projects become more competitive
CIMIC Strategies Marketing Strategy: Products Strategy: Optimize the CIMIC brand in national high-end market, alliance with international brands by import business Export through international alliances Increase the market shares in high-end market, entering medium level market Enhance the leading position in Yangtze Delta region and other important areas Products Strategy: Continuously enhance product offerings in porcelain and glazed tiles Enlarge the range for new products : Processed tiles (water jets, counter tops, bullnose, skirting etc…) Glazed porcelain tile Lamina Compound tile with other flooring material Silstone Complementary accessories products (tools, adhesive etc…)
CIMIC Strategies(Continue) Sales Strategy: Gradually shift from company owned direct sales to company owned distribution system Strengthen the decoration designs and delivery services Upgrade the display effects for CIMIC products to national top level Supply Chain Strategy: Manufacture technical advantaged or specialized products based on CIMIC strength Outsource the necessary products through OEM/ODM
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