SEARCHING FOR HEROES Donate blood & save lives!. Blood = Life 80% 3,5% 42 days.

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Presentation transcript:

SEARCHING FOR HEROES Donate blood & save lives!

Blood = Life 80% 3,5% 42 days

Unfortunately… Not enough young donors Why? – Fear – Lack of information – Reluctance How can we change this?

It‘s time for heroes!

COMMUNICATION SPOT PRINT OUTDOOR FORESQUARE FB: SUPERHERO YOURSELF FACEBOOK VIRAL HERO OF THE YEAR DAY OF THE HEROES SUPERHERO-MOBILE GUERILLA T-SHIRTS

Now it‘s your turn Create a story board for the TV-ad Create a visual for print & outdoor Facebook strategy for viral campaign Development eCards Design superhero-mobil Visual for T-Shirts Promote „Day of the heroes“ & „hero of the year“

Timeline & budget Briefing st concept review Final concept review Finalize organisation Start of campaign End of campaign ATLOnlineBTLMerchandise € € € 5.000€

THANK YOU FOR PUTTING YOUR HEART BLOOD INTO THIS PROJECT