Team Hillebrand / Mader. The demographic development in AT leads to a big challenge in the blood supply: In the future we will have more older people.

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Presentation transcript:

Team Hillebrand / Mader

The demographic development in AT leads to a big challenge in the blood supply: In the future we will have more older people who need blood and less younger people who are actually possible to donate blood. This situation can easily cause a shortage in the supply of blood!

Team Hillebrand / Mader

Teasercampaign: blutleer.at → FB site online banner campaign print billboard streetwash

Team Hillebrand / Mader Call2Action campaign: blutleer.at → FB site incl. game online banner radio spot print benefits for blood donation mobile app

Team Hillebrand / Mader Budget Creatives (incl. development, litho, image processing and editing)8.000 € Production (billboard, radio spot, online banner)8.500 € Media (print VICE & Ray -50% RK bonus, billboard & radio spot -100% cooperation, online) € FB page (incl. programming and supervision)7.000 € App programming and development € Total budget: €

Team Hillebrand / Mader Timing Presentation agency Rebriefing and ongoing coordination Finalising of the teasercampaign, call to action campaign Start teasercampaign Start call to action campaign on “Weltblutspendetag” Ongoing supervision online mediaab

Team Hillebrand / Mader If you aren‘t shitting yourself, you‘re not doing something new. James Hilton