Creating Social Legacy Action Presentation to the Ontario Summer Games Organizing Committee January 17, 2012

The Short Story 1.The Opportunity - Social Capital Legacy The Games provide an opportunity to enhance the legacy of the physical capital with a corresponding development of social capital. The Games present a unique opportunity to generate a legacy of social benefits for the Greater Golden Horseshoe. The Games will be a catalyst for aligning, leveraging, and focussing existing community assets to enhance the well-being of Ontarians by building healthy active communities and strengthening a sense of belonging. By working together, we can align social capital objectives with the objectives of the Province of Ontario, the Games organization (“TO2015”), participating municipalities, and community organizations. We can test-drive ideas through the 2012 Ontario Summer Games. Together, we can significantly impact community development.

The Short Story 2.Playing for Keeps – a collaboration The Toronto Community Foundation is collaborating with Heart and Stroke Foundation of Ontario, University of Toronto – Faculty of Physical Education and Health, Ontario Trillium Foundation, Get Active Toronto, Durham Family YMCA, Hamilton Community Foundation and many other organizations in Ajax, Toronto and Hamilton regions on a social capital initiative. We call this initiative Playing for Keeps. It leverages the 2012 Ontario Summer Games and the 2015 Pan/Parapan American Games to build social capital and create a legacy of healthier, more active and stronger communities, while nurturing a deepened sense of belonging. We want to leverage physical and cultural play in ways that truly drive enduring impact. 3. Community Design Workshops – community aspirations, principles, and measures We convened people from the private, public, and not-for-profit sectors across the footprint of the Games in Ajax, Toronto and Hamilton to extend the conversation and get a wide selection of people from sports, arts, culture, environment, civic, and health organizations involved in designing this social legacy approach. Program Elements: We discussed the guiding principles of a social legacy, what success would look like, what the possible programs might be – and what the challenges really are. Agreed-upon ingredients: We learned that there is a great deal of agreement on issues and aspirations for social change through the Games – and some important points of local emphasis. Core Team: We also now have a committed community of people who want to continue developing the social legacy.

Consulting with nearly 400 representatives from the private, public, not-for-profit, multi-sport and academic sectors at three community design workshops held in Ajax, Toronto and Hamilton regions; Generating guiding principles on how the collaboration works together, legacy aspirations, elements for programs that will build social capital, and research indicators to measure the social impact of multi-sport Games; Creating a strong and engaging brand; Growing the collaboration to over 20 groups from all sectors; and, Inviting 58 Playing for Keeps “core participants” and Ontario Summer Games Legacies Committee members to develop recommendations for a neighbourhood games concept to achieve Playing for Keeps aspirations. Holding Youth Conversations, with YMCA of Greater Toronto as key partner, in three areas of Toronto to gain insight and input from youth aged years on the program potential of Playing for Keeps Games. Playing for Keeps Accomplishments

Build awareness about the 2012 Ontario Summer Games and the 2015 Pan/Parapan American Games (the “Games”) and provide opportunities for developing social legacies. Provide pathways and opportunities for residents to become more active, better connected, and leaders in their communities. Provide skills training directly related to putting on the 2012 OSG and Playing for Keeps Games. Build capacity to lead Playing for Keeps Games: locally driven community initiatives. Provide additional value-added transferable, marketable and multi-faceted training. Games volunteers see themselves as Hosts of a city they love. Playing for Keeps Goals

Ensure inclusive, diverse, and unusual collaboration Ensure physical, financial, cultural, and social accessibility Advance opportunities – build bridges, expand networks Strengthen belonging Engage the unengaged Be creative, take risks, think big Get at the heart of the matter Drive enduring impact Guiding Principles

Aspirational Legacy Headlines “The Games have finally given youth a voice.” “Ten thousand newcomers meet ten thousand long-term residents.” “Senior recreation – fastest growing sector.” “Skilled volunteer base thrives across province.” “Spike in 2020 youth voter turnout.” “2020 – childhood obesity down by 10%.” “Recreation is back in our communities.” “Youth engagement is transforming our communities.” “Our volunteers are mentored and job ready.” “Street parties become the rage.”

Innovative, creative, empowering and inspirational Accessible, inclusive and a reflection of our diverse communities Accreditation Community gardens Community volunteering Service placements for families, seniors, newcomers, youth Development of life and work skills Mentorship Multi-generational Newcomers – leveraging their assets Youth civic engagement and training Athlete mentors Introduction to games from around the world in multi-use facilities Program Elements

Improve participation in physical and cultural activities Strengthen community bonding and belonging Improve health, well-being and happiness Have a real impact on inequities Have a real impact on youth involvement Create an opportunity movement Measures of Success

The Playing for Keeps program will have the opportunity to: 1.Increase the leadership capacity of resident leaders. 2.Increase professional and personal networks. 3.Create pathways between newcomers, youth, and long-term residents. 4.Increase in transferable, new skills. 5.Provide volunteer experience. 6.Create pathways for employment and internship. Impacts

Youth Opportunities to become healthier, happier and more resilient Active & Healthy Thousands of residents become more active in their community Connect Divided Communities Connect people to build the city we all want. Belonging Deepen the sense of belonging. New Pathways & Integrated Networks Outcomes: Creating the Network of Networks

Target Audience A Minimum of 1,000 Volunteers 500 Newcomer Residents 500 Long-Time Residents Recruitment Avenues YMCA newcomer centre/youth programs; University of Toronto youth engagement stream, Toronto Community Housing and community organizations. People who sign up on-line on the OSG web site

Playing for Keeps September 2011-March 2012 No Less Than 1,000 Volunteers 500 Newcomers (from youth to seniors) 500 Long-time Residents (from youth to seniors) April 2012 – July 2012 Training OSG Games Hosting OSG Sports Orientation Leadership Community Engagement Citizenship and Civic Engagement Event Organizing April 2012 – July 2012 Pathways to Opportunities Volunteerism Mentorship August 16-19, 2012 Welcome to My City – From Volunteer to Host Host the 2012 OSG Games 2012 – 2015 and beyond Playing for Keeps Neighbourhood Games - Continue the legacy of the OSG Games by hosting neighbourhood initiatives - Build social capital in neighbourhoods across Toronto towards the Pan/Parapan Am Games and beyond July 10-26, 2015 August 7-14, Pan/Parapan American Games Support developing the capacity for 20,000+ volunteers

Playing For Keeps – The Idea and the Ideal We champion the power of play to strengthen and improve. We encourage and support playful activities of all kinds that are fun and enjoyable, age-neutral and not about expert talent. Playful activities we do with others, that get us out into our communities, so that we exercise our minds, hands, bodies and hearts. Because communities that play together are healthier, more connected, more vital. Joyful and playful – that is the way we can create social change. 15

How do we bring the idea and the ideal to life? 16

The Playing For Keeps neighbourhood games 17

Playing For Keeps neighbourhood games are locally organized, playful and joyful activities that bring people together to share an experience, have fun and play. 18

Playing For Keeps – The What and the How  Playful activities that we do with others  Get us out into our communities  Exercise our minds, hands, bodies and hearts  Age-neutral and not about expert talent  Full range of community activities reflecting local neighbourhoods  Full range of cultural and physical activities 19

Creating a movement: How the pieces fit together Launch Event Playing for Keeps games Tool Kit Signature Game Launch Event Playing for Keeps games Tool Kit Signature Game Volunteer Training Resources/Funding Volunteer Training Resources/Funding Activities People Marketing: Online; Offline Benchmarking Marketing: Online; Offline Benchmarking Communications 20

Ontario Summer Games Legacies Committee - seven sub-committees Volunteer Training Team Leads: Phyllis Berck and Shauna Bookal Purpose: Develop training approach/content for OSG Games Volunteers Funding and Resources Team Lead: Andrea Holmes Purpose: Fuel Playing For Keeps Games Launch Event Team Lead: Jen McCauley Purpose: Create Playing For Keeps Games for one day launch, aligned with 100 Days Before OSG Toolkit Team Lead: Anne Warner Purpose: Develop toolkit that Playing For Keeps ambassadors can use to easily create/host a Playing For Keeps game 21

Ontario Summer Games Legacies Committee - seven sub-committees cont’ Signature Game Team Lead: Bruce Parker Purpose: Create a Playing For Keeps “game” that crystallizes what Playing For Keeps hopes to achieve, and so much fun people cannot but want to participate Marketing/Communications Team Lead: Kristen Worley Purpose: Develop marketing and communications approaches that will bring Playing For Keeps to life Benchmarking Team Leads: Agata Stypka and Olga Semenovych Purpose: Develop benchmarking for the four quadrants of success for Playing For Keeps 22

Roadmap Readiness Jan-April 2012 Readiness Jan-April 2012 May 2012 Legacy OSG Aug 2012 OSG Aug 2012 Growth & Excitement Growth & Excitement Pan/Parapan Am Games 2015 Planning: Volunteers Brand Campaign Launch event Signature game Tool Kit Funding Benchmarking Planning: Volunteers Brand Campaign Launch event Signature game Tool Kit Funding Benchmarking Implementing: Volunteer training Campaign Launch event Benchmarking Implementing: Volunteer training Campaign Launch event Benchmarking Hosting OSG Games Campaign Launch event Tool Kit Benchmarking Showcasing Hosting OSG Games Campaign Launch event Tool Kit Benchmarking Showcasing Campaign Hosting Neighbourhood Games: formal and spontaneous activities Showcasing Benchmarking and reporting More volunteer training Campaign Hosting Neighbourhood Games: formal and spontaneous activities Showcasing Benchmarking and reporting More volunteer training Participate as volunteers for 2015 Pan/Parapan American Games Playing for Keeps movement: Opportunity, Cultural and physical activities, Community bonding and belonging Improved health, wellbeing and happiness Playing for Keeps movement: Opportunity, Cultural and physical activities, Community bonding and belonging Improved health, wellbeing and happiness 23