Source: Mobile Marketing Association What You Need to Know About Mobile Marketing Mobile Spending to Reach $2.16 Billion in 2010 The Mobile Marketing Association produced three estimates—low, medium and high—to project spending on mobile marketing this year LOWER ESTIMATE UPPER ESTIMATEMIDDLE ESTIMATE

Source: Insight Express, June 2009; *Pew Internet & American Life Project, Generations Online, January 2009 What You Need to Know About Mobile Marketing Phones Take On the PC Among various demos, mobile phone penetration is equal to or greater than internet penetration MOBILE PHONE PENETRATION INTERNET PENETRATION* Gen Y (18-24)85%87% Gen X (25-44)84%83% Younger Boomers (45-54)84%65% Older Boomers (55-64)79%65%

Source: The Nielsen Co. What You Need to Know About Mobile Marketing U.S. Household Cellular-Only Penetration For almost one-quarter of all households, the mobile device has supplanted the landline 21% of U.S. households have no landline, only mobiles

Source: comScore MobiLens What You Need to Know About Mobile Marketing Devices Impact Behavior Smartphone users most likely to use phones as multimedia devices; iPhone users do more of everything AVERAGE MOBILE USERSMARTPHONE IPHONE MOBILE CONTENT CONSUMPTION BY PHONE TYPE: iPhone users are more than four times as likely as non- smartphone users, and 30% more likely than other smartphone users, to use web search

Source: iSupply Consumer Trak Survey, 2009 What You Need to Know About Mobile Marketing The iPhone Is Less A Phone Than A Multimedia Device iPhone owners use the device for many more activities than just talking AVERAGE US CELL PHONE USER 40 minutes per day IPHONE USER 60 minutes per day

Source: The Nielsen Co., Q What You Need to Know About Mobile Marketing Mobile Media Penetration by Device Type FEATURE PHONE UNIQUE USERSSMARTPHONE Nielsen projects the mobile internet (WAP) audience is 65 million; 32 million consumers access apps and 18 million access video 18M32M65M

Source: comScore MobiLens. Three-month average ending January 2009 What You Need to Know About Mobile Marketing Touchscreen Penetration Penetration of devices with touch technology increased 130% year over year 17% of mobile devices now have touchscreens

Source: The Nielsen Co. What You Need to Know About Mobile Marketing Smartphone Penetration; Projection (All Subscribers) Nielsen data show smartphones are being adopted rapidly. At current growth rates, Nielsen projects they will surpass 51% penetration by Q FEATURE PHONE SMARTPHONE 28% Smartphone penetration among recent adopters

Source: comScore MobiLens. Three-month average ending September 2009 What You Need to Know About Mobile Marketing U.S. Mobile Usage by Functionality Not all mobile users are consumers of mobile media (using a browser, downloading apps or content) Decrease in ‘just talkers’ in past year 18%

Source: Ground Truth What You Need to Know About Mobile Marketing Advertising Networks’ Share of Market Ad network metrics, April 12, 2010 RankSite Share of Market (Ranked by Uniques) 1Millenial Media MBrand69.28% 2AdMob Performance Advertising54.96% 3Quattro Ads52.03% 4Ringleader Digital13.24% 5Google Ads13.22% 6Yahoo Advertising11.90% 7Millenial Media DeckTrade11.19% 8Mojiva8.22% 9AOL Advertising8.22% 10Advertising.com4.37%

*Does not include HTC, largely an “ODM” for carrier-branded handsets but increasingly promoting devices under its own brand. Source: comScore What You Need to Know About Mobile Marketing RIM Leads U.S. Smartphone Share, Motorola All Mobile Share Apple may dominate the headlines, but it accounts for just 4% of all mobile phones and 25% of smartphones HANDSET OEM SHARE, JAN 2010*OEM SMARTPHONE SHARE, JAN 2010*

Source: MobClix iPhone app tracker What You Need to Know About Mobile Marketing Application Categories by Number of Apps Available Games, entertainment and books are most commonly available iPhone apps

Source: AdMob survey of 963 consumers administered on its network, February 2010 What You Need to Know About Mobile Marketing Devices and Platforms Have Distinct Demographic Skews Android phones currently skew male, while the iPod Touch is most likely to be used by consumers under the age of 17 MALEFEMALEGENDER BY PLATFORM:17 OR YOUNGER AGE BY PLATFORM: OR OLDER 18-24

Source: Flurry, September 2009 What You Need to Know About Mobile Marketing Will the App Get Used? On average, only 32% of apps are still retained after 60 days; games, social and entertainment have low retention rates, while news boasts high retention Loyalty by Application Category Category 30-Day Retention 60-Day Retention 90-Day Retention Frequency of Use/Week News74%57%43%11.0 Medical72%55%43%3.0 Reference70%55%42%10.7 Productivity72%38%35%6.0 Navigation73%33%30%6.0 Health/Fitness65%35%30%7.0 Education72%34%30%4.0 Weather74%38%30%10.5 Business71%33%27%5.0 Music65%32%26%5.0 Cont’d Loyalty by Application Category Category 30-Day Retention 60-Day Retention 90-Day Retention Frequency of Use/Week Finance71%33%28%6.0 Sport73%30%21%4.0 Travel61%25%20%7.0 Utilities55%19%17%7.7 Games72%23%16%7.4 Social Networking61%19%14%6.0 Entertainment51%15%12%2.6 Books72%23%12%10.0 Lifestyle50%8%5%8.0 AVERAGE67%32%25%6.7

Source: Compete Smartphone Survey, Q What You Need to Know About Mobile Marketing Smartphone Are Being Used For a Variety of Retail-Related Activities Percentage of smartphone owners who have ever used the device to...