Highly competitive market, with new entrants Evolving customer behavior Changing Technologies

Remain industry leader in wireless and control market share in internet industry Meet customer demands (introducing new products and quadruple bundles) Keep up with the changing technologies to provide quality service to our customers

Current Situation Industry leaders in Wireless CompanyRogersBellTelus Market Share37%30%28% Subscribers8.5 Million6.8 Million6.5 Million 3 rd place in Internet CompanyBellShawRogers Market Share21%19%16% Subscribers2 Million1.9 million1.6 Million

Market Leaders in Wireless Internet Lag Behind in Television Landline Telephone Media

Emerging industry Growth of 1.5% to 1.8% every year Data usage (Smartphone)

More than half of the revenues come from wireless. Year % of revenues contributed from wireless 52%54%56%57% Number of subscribers 6,778,0007,338,0007,942,0008,494,000

Third largest with a market penetration of 16% Opportunity for growth Gain a higher market share

Revenue from internet has increased by 5% over the last 5 years. The number of subscribers has increased from 1.3 million to 1.6 million.

Mature industry High cost to become a market leader Maintain current market share Market VOD Convert analog cable to digital

Declining industry 12% ARPU dropped Future is unclear Lag behind Significantly lower subscription

Provides 12% of Rogers revenueUnpredictable industry Increased internet usage Online advertising estimated to grow by 15%To increase sales: Triple-play Media, wireless, and wireline

Integrate Wireline with Wireless Quadruple play with additional discounts for a Limited Time Improve customer service Be Uniform Retail, call centers, online First movers advantage Adopt 4G LTE Promote Smartphone's

Families Social networking sites TV ads College Students Social networking sites Visit Campuses Businesses Social networking Hotels

Action Plan For Marketing Internet Families TelevisionMail Newspapers and Magazines Businesses Trade ShowsDirect Mail Advertise at Mass Transit Centers

Growth in wireless Wireless penetration in Canada is expected to grow by approximately four to five percentage points each year. 37% (Market share of Rogers) * 4% = 1.5% 37% * 5% = 1.9 % Therefore, Rogers is expected to grow by 1.5 to 1.9% every year.

Data Usage (Smartphone's) 31% of all Rogers customers use smart phones in % increase in 2009 from 2008(31% - 19%) / 19% = 63%19% in % increase in 2009 from 2008 (31% - 19%) / 19% = 63%

Television - Revenues Year % of Revenues from television 45%44%43%44%45%

Landline - Revenues Year % of Revenues from Landline 11% 13%

Maintain market leadership in Wireless. Compete to get market leadership in Internet. Improve Customer Service. Stay Innovative.

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