BPA Audits A Closer look at the Numbers… Source: June 2012 Statements

A Closer Look at the Numbers…  Jobson Optical Group fully discloses all information used to certify the net circulations of our publications  All numbers are completely verifiable via each publication’s own BPA statement  Our readership is the most proven and established in the industry. Our circulation is the most efficient in the optical trade media landscape

20/20 Full Disclosure Unit Audit & Individual Audit Purchased Names – NONE Unspecified - NONE Net Circulation & Total Qualified Circulation – the SAME 49,509

Vision Monday Full Disclosure Purchased Names – NONE Unspecified - NONE Net Circulation & Total Qualified Circulation – the SAME 20,021

EyeCare Business NET Circulation – 37,039 (25% Less than 20/20) Qualified Circulation by Issues- No Disclosure (BPA Chart #2) Type of Practice –Unspecified: 3,992 (BPA Chart #3a) Purchased Names – 2,071 (BPA Chart #3b)

Purchased Names – 7,614 (BPA Chart #3b) ▫2004: 2,436 purchased names ▫2012: purchased names now 20.5% of total circulation Vision Care Product News Minimal Disclosure on professions (BPA Chart #3a) Actual NET Circulation 29,466 (40% Less than 20/20)

BPA Audited Circulation June 2012 Reports Source: Business Publishers Audit June 2012, subject to BPA pending audits. BPA is a third party auditor for trade publications

Outperforming the Competition  EyeCare Business NET circulation is 25% less than 20/20 Magazine  Vision Care Product News’ NET circulation is 40% less than 20/20 Magazine  Our competitors’ audits prove a lack of investment in their publications  Competitors are having a more difficult time getting existing readers to renew their subscriptions:  Direct request numbers have decreased each year  Competitors resort to buying lists to offset declining requested circulation