Alcohol Advertising Our Goals  Increase awareness and become more informed about advertising influences  Understand how advertisers present a distorted.

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Presentation transcript:

Alcohol Advertising

Our Goals  Increase awareness and become more informed about advertising influences  Understand how advertisers present a distorted reality to viewers

What is Advertising? The activity of attracting public attention to a product or business, by paid announcements in the print, broadcast, or electronic media (

Magazine Ads  Ads are placed to target the readers’ interests  Sports Illustrated, Cosmo, Seventeen, Maxim, People

Commercials  Short ads shown throughout TV programs  Timing is targeted to specific viewers during specific programs

Commercial Components  Familiarity  Humour (Positive Association)  Sexuality  Animals

Product Placement  Products or logos used in movies and TV programs  Example – actors/ actresses drinking Pepsi or wearing Nike clothing

Sports Events  Corporations use major sporting events to advertise their products  Example – Molson Indy, Coors Light car racing and advertising in arenas

Money Facts  $1.9 Billion/yr TV $1.1 billion Magazine $452.7 million Radio $231.2 million Outdoor $139.9 million  $473,500 for 30 sec ad during “Friends”  $2.25 million for 30 sec ad during 2004 Super Bowl

Critical Examination IS 1.Describe what IS being shown in the advertisement, whether it is positive or negative. IS NOT 2.Describe what IS NOT being shown by the advertisement, whether it is positive or negative

Examination Results

Advertising Myths  Do advertisers distort reality?  How do advertisements distort reality?  Who benefits from presenting these inaccurate pictures?

Conclusion  Don’t be passive! Question what you see  Be aware of the goals of advertisers  Make informed and responsible decisions about what you see and hear