Kat & Mouse | katandmouse.com | facebook.com/katandmouseo Blogging + SEO It’s more than just a title tag. By Kathy Long, SECRO (Search Engine Conversion Rate Optimization) Kat & Mouse SEO & Web Design

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo Why does Google love you? 1.Relevancy 2.Popularity & Visibility 3.User Choice and Sustainability

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 1. Relevancy 1.Keyword selection 2.Optimized pages targeting keywords 3.People like it enough to link to it on relevant pages with relevant keywords

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 1. Relevancy - Keyword Research –Check analytics for opportunities –Check difficulty # competing websites Top 10 search results (beware of personalized search) –Number of external links and number of domains –Page Authority and Domain Authority of each ranking site –General level of on-page optimization

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 1. Relevancy – Optimized Page Title tag H1 Keyword density Is the keyword in image alt text? Is the keyword in the domain or URL? Anchor text of internal and external links? TIP: Search to find internal link opportunities: [site: intext:"my target keyword”]

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 1. Relevancy – People like it Your goal is to get people to: 1.Link to you 2.Share you 1.Facebook 2.Tweet 3.Bookmark

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 1. Relevancy - Link Building Acquire quality links from quality sites with keywords in anchor text –Give free advice –Blog commenting –Forum commenting –Guest blogging –Write remarkable copy –Infographics –Whitepaper, research –Create something another business in your industry (non-competitor) would value

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 1. Relevancy - Link Building Query these Keyword blog Intitle blog Keyword Inurl:blog Keyword “tags: Keyword ” “filed under: Keyword ” Keyword “add comment” Keyword forum “Keyword forum” Keyword join Keyword group

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 1. Relevancy - Link Building Repurpose your blog Article Guest Blog Podcast Video

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 2. Popularity and Visibility Announce your remarkable content but where and to whom? You must first build relationships – the same way you do offline!

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 2. Popularity and Visibility Build Relationships & Authority –Be genuine, not spammy –Add value Quora LinkedIn Groups and Discussions Forums Blogs –Look for no-follow

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 2. Popularity and Visibility Build Relationships & Authority Facebook – Likes – F riends – Tag Twitter – Lists – Paper.li and Scoop.it – Hashtags – Retweet, mention, thank, be neighborly – Tag

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 2. Popularity and Visibility Announce your remarkable content –Facebook and build engagement –Tweet – –Newsletter –Add share, Tweetme, bookmark ability to your website Sharethis.com

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 2. Popularity and Visibility RSS Ping Social Bookmarking – Bookmark your own! –StumbleUpon –Digg –Reddit –Google –OnlyWire

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo 2. User Choice and Sustainability Check analytics! Bounce-offs will kill you! Craft a compelling title tag with keyword + value proposition + CTA Craft an elevator pitch description Give them what they came for!

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo Why does Google love you? 1.Relevancy 2.Popularity & Visibility 3.User Choice and Sustainability

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo In the end Everyone will be doing these steps. What can you do that is more? 1.SEO – What might be enough today, will NOT be tomorrow! You need to keep optimizing with: 1.Better content 2.More backlinks 3.Social involvement and social proof 2.Social Media 1.More followers sharing and tweeting your stuff 3.Take advantage of other marketing tools What Google tells you to do, you should do.

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo Need help? Kat & Mouse takes you to the next level with… Website & Google Places optimization to get Google to take note Link building to move your site above the competition Social Media marketing – Custom landing pages, engagement, website integration to get people singing your praises Mobile Marketing to capture the crowd on the street in the new internet Monthly monitoring and improvements to keep you on top

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo Kat & Mouse Please connect with me LinkedInLinkedIn - Kathy Long LinkedIn: Join Local BizBuzz Group To your success!