Beverage Marketing The Future Presenter: Mike XXXX, CEO August 19, 2006

2 State of the Industry OPPORTUNITY Despite consolidation, the Beverage business remains an Entrepreneur’s stronghold. A handful of brands dominate the market, but thousands of other brands more fully satisfy consumers ever-changing tastes. Beverages are Big Business! Only 8 categories of Consumer Products grew their sales by more than $1 billion worldwide in Five of the Eight were beverages! 2004 Beverage World

3 RTD Beverage Model (non Coke/Pepsi) Snapple – Sobe – Arizona – Glaccan - Others Brand Marketing Company Contract Bottlers DSD Exclusive Bottler Network End User Consumer * Exclusive Distribution Agreement is Key Ingredient to Success!

4 Manufacturing/Private Label Selling Model 1.Produce product for Distributor 2.Present product to Distributor and Operating Companies 3.Support Distributor Selling Efforts at minimal expense “The Single Sell” Distributors Consumer SELL Distributors Consumer SELL Foodservice End-user SELL Private Label Manufacturer Average Selling Cost Of 3%

5 Shore Natural - SYSCO Beverage Selling Model Co-Packer End User Consumer DAYMON Shore Natural SYSCO