Facebook Fanpages

◦ How to set up your Facebook Fanpage so it won’t get taken over by Facebook ◦ How to manage your Fanpage effectively ◦ How to get opt-ins for your Facebook fanpage ◦ How to market to your Facebook Fanbase ◦ Where to get free graphics to populate the page ◦ Where to get content from to schedule a whole week’s posts in minutes

  You can lose a fanpage if you set it up about a brand

Appear in more Recommend Pages notifications and get FREE fans by filling in EVERYTHING!

 Choose a headshot of yourself  Or a clear logo

 Get a cover image designed  851px wide by 315px  Or use a cover image creator such as 1. Try: 2. Or -photos -photos 3. Or

Types of content – as we previously mentioned:  Positive Company news (new staff, maternity leave, babies, new stores opening etc)  Link to complementary services  Welcome new likers  Pictures of staff / products  Quotes / opinions  Info about new products or services  Topsy.com

 You will need to create an item of value to promote and give away  Webinar, book, report etc  E.g. k k  To get people onto your list 

 Occasional promotions – sales, special offers  10% directly promotional updates  10% to 20% of the time giving away free items of value  Rest of time - share content – blogs etc  News from topsy.com and other update types

 We use the website  Or try or  Search by THEME  E.g. smiling, laughing, love etc