24 th May 13-17, 2014, Fieramilano, Rho Fairgrounds, Milan, Italy.

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Presentation transcript:

24 th May 13-17, 2014, Fieramilano, Rho Fairgrounds, Milan, Italy

2012 edition: the numbers  515 exhibitors, 175 out of which foreigns  31,000 square meters net exhibition space  43,000 visitors, 47% out of which foreigns  9 events/technical conferences

Connections  3 international airports: Milano Malpensa, Milano Linate, Orio al Serio  Underground station (red line) fieramilano-Rho  Train Station fieramilano-Rho

Xylexpo, a high-tech fair

Fieramilano Fairground

Everything for the supply chain Machinery, accessories and tools for the furniture industry, in particular for working panels and veneers, machinery for treating surfaces and related products, hardware, semi- finished products and accessories for the furniture industry. Machinery and accessories and tools for working solid wood, hardware an semi-finished solid wood products. Halls 1-3: Hall 2:

Everything for the supply chain Machinery, accessories and tools for primary wood processing, timber and semi-finished products, technologies for the wood building industry, design and engineering, materials and structural products for the wood building industry. Machinery for forest industry, timber and semi-finished products Hall 4: Open-air site:

America 3% Africa 4% Asia and Oceania 13% Italy 53% Europe 27% An event known throughout the world

Xylexpo web and communication  New website  Facebook profile with more than 2,800 followers  Twitter and YouTube channel

Exhibitors promotion 2014 Creation of a sales office Xylexpo acting on all the exhibitors and potential Italian exhibitors Sales network covering all the most important foreign markets: Germany, China/Taiwan, Turkey and Switzerland Promotional campaign in magazines, portals, newsletters and press conferences Informative booths at the major trade fairs Telemarketing

Visitors promotion 2014 Creation of a foreign network composed of 50 offices around the world that directly promote the exhibition of 100,000 potential visitors Mass marketing on 40,000 Italian operators and direct marketing on 15,000 selected companies Advertising campaign in magazines and trade portals Advertising campaign on the major Italian media (newspapers, radio and billboards) Invitation of importers - dealers - agents from around the world

Why Xylexpo 2014? Xylexpo with 46 years of history and a consolidated brand is the largest exhibition in the world in even years It’s a complete show: all the woodworking technology, from forestry machinery to finishing processing are present in the fair with new solutions Maintains an international status for decades both in terms of exhibitors and visitors Xylexpo is organized by Acimall and the only Italian exhibition sponsored by Eumabois