2012 年上学期 制作 10 湖南长郡卫星远程学校 《 M4-U1-Project

湖南长郡卫星远程学校 2012 年上学期 制作 What media can you employ in an ad campaign? Listen to the tape and answer the questions. 1. What is an ad campaign? 3. What questions should we first consider?

湖南长郡卫星远程学校 2012 年上学期 制作 10 Listen to the tape and answer the questions. 1. What is an ad campaign?

湖南长郡卫星远程学校 2012 年上学期 制作 10 An ad campaign is a planed programme of advertisements using various kinds of ads to reach a certain audience. Listen to the tape and answer the questions. 1. What is an ad campaign?

湖南长郡卫星远程学校 2012 年上学期 制作 What media can you employ in an ad campaign?

湖南长郡卫星远程学校 2012 年上学期 制作 What media can you employ in an ad campaign? We can employ different kinds of media, including posters, newspapers, magazines, radio and television.

湖南长郡卫星远程学校 2012 年上学期 制作 What questions should we first consider?

湖南长郡卫星远程学校 2012 年上学期 制作 Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience? 3. What questions should we first consider?

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience.

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign im

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearch

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearchreate

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearchreate essage

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearchreate essage nformation

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearchreate essage nformation ppeal

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearchreate essage nformation ppeal eact

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearchreate essage nformation ppeal eact edia

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearchreate essage nformation ppeal eact edia cross

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearchreate essage nformation ppeal eact edia cross pproach

湖南长郡卫星远程学校 2012 年上学期 制作 10 To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *it is important to always try to a_____ to the way the audience will r_____. Step Three *employ different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign imarget esearchreate essage nformation ppeal eact edia cross pproach each

湖南长郡卫星远程学校 2012 年上学期 制作 10 Para.4 Para.3 Para.2 Para.1 Main idea of each paragraph

湖南长郡卫星远程学校 2012 年上学期 制作 10 The definition of an ad campaign. Para.4 Para.3 Para.2 Para.1 Main idea of each paragraph

湖南长郡卫星远程学校 2012 年上学期 制作 10 The definition of an ad campaign. What a target audience is and how to determine the target audience. Para.4 Para.3 Para.2 Para.1 Main idea of each paragraph

湖南长郡卫星远程学校 2012 年上学期 制作 10 The definition of an ad campaign. What a target audience is and how to determine the target audience. What the ad campaign says. Para.4 Para.3 Para.2 Para.1 Main idea of each paragraph

湖南长郡卫星远程学校 2012 年上学期 制作 10 The definition of an ad campaign. What a target audience is and how to determine the target audience. What the ad campaign says. How to reach the target audience. Para.4 Para.3 Para.2 Para.1 Main idea of each paragraph

湖南长郡卫星远程学校 2012 年上学期 制作 What is the subject of this ad campaign? 2. Why do they build this ad campaign? Read the second passage and answer the questions. 3. Who is the target audience for this ad campaign? 4. What is the ad campaign aimed to do?

湖南长郡卫星远程学校 2012 年上学期 制作 What is the subject of this ad campaign? 2. Why do they build this ad campaign? Read the second passage and answer the questions.

湖南长郡卫星远程学校 2012 年上学期 制作 What is the subject of this ad campaign? Anti-smoking. 2. Why do they build this ad campaign? Read the second passage and answer the questions.

湖南长郡卫星远程学校 2012 年上学期 制作 What is the subject of this ad campaign? Anti-smoking. 2. Why do they build this ad campaign? Because the problem costs countries a lot of money and causes great damage to the welfare of the people. Read the second passage and answer the questions.

湖南长郡卫星远程学校 2012 年上学期 制作 Who is the target audience for this ad campaign? 4. What is the ad campaign aimed to do?

湖南长郡卫星远程学校 2012 年上学期 制作 10 High-school teenagers. 3. Who is the target audience for this ad campaign? 4. What is the ad campaign aimed to do?

湖南长郡卫星远程学校 2012 年上学期 制作 10 High-school teenagers. To discourage young people from smoking. 3. Who is the target audience for this ad campaign? 4. What is the ad campaign aimed to do?

湖南长郡卫星远程学校 2012 年上学期 制作 10 Languages points

湖南长郡卫星远程学校 2012 年上学期 制作 10 Nowadays, people all over the world use ads to promote public welfare. Languages points

湖南长郡卫星远程学校 2012 年上学期 制作 10 Nowadays, people all over the world use ads to promote public welfare. promote v. 促进，提升 Languages points

湖南长郡卫星远程学校 2012 年上学期 制作 10 Nowadays, people all over the world use ads to promote public welfare. promote v. 促进，提升 This conference is about how to promote cooperation between the two countries. Languages points

湖南长郡卫星远程学校 2012 年上学期 制作 10 Nowadays, people all over the world use ads to promote public welfare. promote v. 促进，提升 This conference is about how to promote cooperation between the two countries. promotion n. Languages points

湖南长郡卫星远程学校 2012 年上学期 制作 10 Nowadays, people all over the world use ads to promote public welfare. promote v. 促进，提升 This conference is about how to promote cooperation between the two countries. promotion n. all over the world 全世界 Languages points

湖南长郡卫星远程学校 2012 年上学期 制作 10 Nowadays, people all over the world use ads to promote public welfare. promote v. 促进，提升 This conference is about how to promote cooperation between the two countries. promotion n. all over the world 全世界 People from all over the world love peace. Languages points

湖南长郡卫星远程学校 2012 年上学期 制作 10 Unlike a single advertisement, an ad campaign is a planned programme of advertisements...

湖南长郡卫星远程学校 2012 年上学期 制作 10 Unlike a single advertisement, an ad campaign is a planned programme of advertisements... 句中 using 为现在分词，做方式状语。

湖南长郡卫星远程学校 2012 年上学期 制作 10 Unlike a single advertisement, an ad campaign is a planned programme of advertisements... 句中 using 为现在分词，做方式状语。 Some time later, they began to eat their meals, using their hands.

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure out 算出，想出

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure out 算出，想出 I can't figure out why he is so angry.

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure out 算出，想出 I can't figure out why he is so angry. get sb. to do sth. 让某人做某事

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure out 算出，想出 I can't figure out why he is so angry. get sb. to do sth. 让某人做某事 I will get my classmate to help check the spelling for me.

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure out 算出，想出 I can't figure out why he is so angry. get sb. to do sth. 让某人做某事 I will get my classmate to help check the spelling for me. 同义短语： have sb. do sth.

湖南长郡卫星远程学校 2012 年上学期 制作 10 In order to determine your audience, you will need to do a little research and analysis in advance.

湖南长郡卫星远程学校 2012 年上学期 制作 10 In order to determine your audience, you will need to do a little research and analysis in advance. in order to 为了

湖南长郡卫星远程学校 2012 年上学期 制作 10 In order to determine your audience, you will need to do a little research and analysis in advance. in order to 为了 We started early in order to arrive before dark.

湖南长郡卫星远程学校 2012 年上学期 制作 10 In order to determine your audience, you will need to do a little research and analysis in advance. in order to 为了 We started early in order to arrive before dark. In order to earn enough money, he worked late into the night.

湖南长郡卫星远程学校 2012 年上学期 制作 10 in order to 表示 “ 为了、以便 ” ，可以置 于句首或句末。

湖南长郡卫星远程学校 2012 年上学期 制作 10 in order to 表示 “ 为了、以便 ” ，可以置 于句首或句末。 in order that 表示 “ 以便，为了 ” ，后面 接句子，位于句中，通常不位于句首。

湖南长郡卫星远程学校 2012 年上学期 制作 10 in order to 表示 “ 为了、以便 ” ，可以置 于句首或句末。 in order that 表示 “ 以便，为了 ” ，后面 接句子，位于句中，通常不位于句首。 I am saving money in order that I can buy a house.

湖南长郡卫星远程学校 2012 年上学期 制作 10 in order to 表示 “ 为了、以便 ” ，可以置 于句首或句末。 in order that 表示 “ 以便，为了 ” ，后面 接句子，位于句中，通常不位于句首。 I am saving money in order that I can buy a house. = I am saving money in order to buy a house.

湖南长郡卫星远程学校 2012 年上学期 制作 10 analysis n. 分析 (pl.) analyses

湖南长郡卫星远程学校 2012 年上学期 制作 10 analysis n. 分析 (pl.) analyses in advance 预先, 提前

湖南长郡卫星远程学校 2012 年上学期 制作 10 analysis n. 分析 (pl.) analyses in advance 预先, 提前 To travel by air you have to book in advance.

湖南长郡卫星远程学校 2012 年上学期 制作 10 analysis n. 分析 (pl.) analyses in advance 预先, 提前 To travel by air you have to book in advance. Before visiting him, I called him up in advance.

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to always try to appeal to the audience in order to get them to react in a certain way.

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to always try to appeal to the audience in order to get them to react in a certain way. appeal to 迎合；有吸引力

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to always try to appeal to the audience in order to get them to react in a certain way. appeal to 迎合；有吸引力 The programme appeals especially to young children.

湖南长郡卫星远程学校 2012 年上学期 制作 10 It is important to always try to appeal to the audience in order to get them to react in a certain way. appeal to 迎合；有吸引力 The programme appeals especially to young children. Many magazines appeal to the young people.

湖南长郡卫星远程学校 2012 年上学期 制作 10 What aspects of this problem would they care about or be concerned with?

湖南长郡卫星远程学校 2012 年上学期 制作 10 What aspects of this problem would they care about or be concerned with? care about 关心

湖南长郡卫星远程学校 2012 年上学期 制作 10 What aspects of this problem would they care about or be concerned with? care about 关心 Don’t you care about this country’s future?

湖南长郡卫星远程学校 2012 年上学期 制作 10 What aspects of this problem would they care about or be concerned with? care about 关心 Don’t you care about this country’s future? care for 照顾, 喜欢, 介意

湖南长郡卫星远程学校 2012 年上学期 制作 10 What aspects of this problem would they care about or be concerned with? care about 关心 Don’t you care about this country’s future? care for 照顾, 喜欢, 介意 concern with 使关心

湖南长郡卫星远程学校 2012 年上学期 制作 10 What aspects of this problem would they care about or be concerned with? care about 关心 Don’t you care about this country’s future? care for 照顾, 喜欢, 介意 concern with 使关心 Many people were concerned with privacy issues and security.

湖南长郡卫星远程学校 2012 年上学期 制作 10 What aspects of this problem would they care about or be concerned with? care about 关心 Don’t you care about this country’s future? care for 照顾, 喜欢, 介意 concern with 使关心 Many people were concerned with privacy issues and security. be concerned for / about 为 …… 担心

湖南长郡卫星远程学校 2012 年上学期 制作 10 This decision should depend mainly on your target audience and which kinds of ads reach that group best.

湖南长郡卫星远程学校 2012 年上学期 制作 10 This decision should depend mainly on your target audience and which kinds of ads reach that group best. depend on 依赖；取决于

湖南长郡卫星远程学校 2012 年上学期 制作 10 This decision should depend mainly on your target audience and which kinds of ads reach that group best. depend on 依赖；取决于 All living things depend on the sun for their growth.

湖南长郡卫星远程学校 2012 年上学期 制作 10 This decision should depend mainly on your target audience and which kinds of ads reach that group best. depend on 依赖；取决于 All living things depend on the sun for their growth. Children depend on their parents for food and clothing.

湖南长郡卫星远程学校 2012 年上学期 制作 10 If we can convince young people not to start, they might then urge their parents and other people to give up smoking too.

湖南长郡卫星远程学校 2012 年上学期 制作 10 If we can convince young people not to start, they might then urge their parents and other people to give up smoking too. convince v. 使确信，使信服

湖南长郡卫星远程学校 2012 年上学期 制作 10 If we can convince young people not to start, they might then urge their parents and other people to give up smoking too. convince v. 使确信，使信服 You should convince him of the reality as soon as possible.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Language practice Part A1 （ page 90 ） 1. a am not used to b be used for c used to 2. a affected b effect(s) 3. a pleasure b pleased c pleasant

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part A2 （ page 90 ） 1. share 2. fall for 3. cured 4. Persuade 5. promoting 6. encouraged 7. follows 8. aims at/aimed at

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part B1 （ page 91 ） 1. personally 2. determine 3. target 4. packet 5. shocked 6. posters 7. approach 8. poisonous

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part B2 （ page 91 ） 1. to 2. with/about 3. on 4. unlike 5. about 6. in 7. across 8. to

湖南长郡卫星远程学校 2012 年上学期 制作 your tomorrow 2. I did last I haven’t 3. Have you had/Did you have 4. I finished yesterday 5. am going 6. Will come 7. have to today won’t tomorrow Part C1 （ page 92 ）

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part C2 （ page 92 ）

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part C2 （ page 92 ） 1. The teacher said that the sun rises in the east and goes down in the west.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part C2 （ page 92 ） 1. The teacher said that the sun rises in the east and goes down in the west. 2. I asked my friends if they had bought presents for their mothers.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part C2 （ page 92 ） 1. The teacher said that the sun rises in the east and goes down in the west. 2. I asked my friends if they had bought presents for their mothers. 3. The mother told the boy not to play with fire.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part C2 （ page 92 ） 1. The teacher said that the sun rises in the east and goes down in the west. 2. I asked my friends if they had bought presents for their mothers. 3. The mother told the boy not to play with fire. 4. He asked me what I wanted.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part C2 （ page 92 ） 1. The teacher said that the sun rises in the east and goes down in the west. 2. I asked my friends if they had bought presents for their mothers. 3. The mother told the boy not to play with fire. 4. He asked me what I wanted. 5. I said that I was not sure how Mum would feel when she got my present, but that I had made up my mind to give her one.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part D1 （ page 93 ） 1. share 2. slogan 3. Product 4. campaigns 5. appeal to 6. commercial 7. approaches 8. aspects 9. unique 10. promoted

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part D2 （ page 93 ）

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part D2 （ page 93 ） 1. These words are not hurt you, but to encourage you.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part D2 （ page 93 ） 1. These words are not hurt you, but to encourage you. 2. On the day of the festival, children can play tricks on neighbours who refuse to offer them sweets.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part D2 （ page 93 ） 1. These words are not hurt you, but to encourage you. 2. On the day of the festival, children can play tricks on neighbours who refuse to offer them sweets. 3. I wrote a letter to Yao Ming yesterday. Do you know how he deals with letters from his fans?

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part D2 （ page 93 ） 1. These words are not hurt you, but to encourage you. 2. On the day of the festival, children can play tricks on neighbours who refuse to offer them sweets. 3. I wrote a letter to Yao Ming yesterday. Do you know how he deals with letters from his fans? 4. To do this analysis, I consulted several experienced experts.

湖南长郡卫星远程学校 2012 年上学期 制作 He had suffered from headaches for a long time, so the doctor recommended him to take a vacation.

湖南长郡卫星远程学校 2012 年上学期 制作 He had suffered from headaches for a long time, so the doctor recommended him to take a vacation. 6. I have just returned from England and now I would like to update you on some of the latest news.

湖南长郡卫星远程学校 2012 年上学期 制作 He had suffered from headaches for a long time, so the doctor recommended him to take a vacation. 6. I have just returned from England and now I would like to update you on some of the latest news. 7. Have you figured out what’s wrong your car?

湖南长郡卫星远程学校 2012 年上学期 制作 He had suffered from headaches for a long time, so the doctor recommended him to take a vacation. 6. I have just returned from England and now I would like to update you on some of the latest news. 7. Have you figured out what’s wrong your car? 8. Some people wanted to give up, but the captain urged them to march ahead.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part A （ page 94 ） Reading

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part A （ page 94 ） 1. Because it is designed to encourage students to develop their English writing skills, and become more skilled at using words. Reading

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part A （ page 94 ） 1. Because it is designed to encourage students to develop their English writing skills, and become more skilled at using words. 2. They will be judged on how well they are researched and if they are creative and imaginative. Reading

湖南长郡卫星远程学校 2012 年上学期 制作 They should pay attention to grammar, punctuation and spelling.

湖南长郡卫星远程学校 2012 年上学期 制作 They should pay attention to grammar, punctuation and spelling. 4. Because it challenges them to improve their English language skills and gives them a chance to win a prize.

湖南长郡卫星远程学校 2012 年上学期 制作 They should pay attention to grammar, punctuation and spelling. 4. Because it challenges them to improve their English language skills and gives them a chance to win a prize. 5. He or she will receive and award of 2,000 yuan.

湖南长郡卫星远程学校 2012 年上学期 制作 10 Part B （ page 95 ） 1. Aims 2. aware 3. example 4. without 5. make 6. Results