Week October 27, 2014 – October 31, 2014 Due This Week: Abstract #3 Due Friday Vocabulary due Friday Vocabulary Test Friday Ad Campaign – due written & present Wednesday, Nov 5, Ucv8O75erpg DECA NEWS: Please turn in Membership forms & Dues by end of this week to receive a t-shirt. Sign up to help with 5K! Still space on bus to Wizards Game! Sign up Today! Be sure to sign up for Competition!

 Early Work: What are the five types of promotion in the Promotional Mix?  Today’s Objective: Applying the promotional mixApplying the promotional mix  Activities – Orange Cow  Vocabulary – Due Friday! Test Friday! Vocabulary  What is Promotion?  What is the Promotional Mix?  Get out the GREEN BOOK – Round Table Discussion!  The Advertising Campaign – discussion!  TRIPLE THREAT! Contest – Cash - Content  Homework: Determine your business or product/service to promote in your advertising campaign. You may use your Operations Research Business – you do not have to meet with them again! ☞ Point of the Day: Promotion is persuasive communication. A man has dreams of walking with giants. To carve his niche in the edifice of time. Magical Monday Manners Moment

 Early Work: What is a press release?  Today’s Objective: Applying the promotional mixApplying the promotional mix  Activities –  FRED – Heart – Check off all sections in composition book  Continue work on Advertising Campaign  Share with class your business or product/service  TRIPLE THREAT Activities  Presentations on November 5, 2014  Homework: Work on Advertising Campaign ☞ Point of the Day: Sales Promotions are incentives that encourage customers to buy products or services. To infinity…And beyond! Tough Tuesday – Name that Company

 Early Work: How many frequent buyer program cards/tags do you have?  Today’s Objective: Applying the promotional mixApplying the promotional mix  Activities  Jack-O-Lanterns for DECA  Continue work on Advertising Campaign  TRIPLE THREAT Activities  What is your DESIGN??  Presentations on November 5, 2014  Homework: Work on Advertising Campaign ☞ Point of the Day: Coupons are certificates that entitle customers to cash discounts on goods or services. When you believe in a thing, believe in it all the way, implicitly and unquestionably! Work Wear Wednesday & MKTG NOW Discussion

 Early Work: Newspaper Day – The Free Lance Star What was the last coupon you used for?  Today’s Objective: Applying the promotional mixApplying the promotional mix  Activities Orange Cow  Continue work on Advertising Campaign  Share with class your business or product/service  TRIPLE THREAT – Teams at Work  Presentations on November 5, 2014  Homework: Work on Advertising Campaign ☞ Point of the Day: Premiums are low cost items given to consumers at a discount or for free. When you’re footloose and collar-free, well, you take nothing but the best! Throw Back Thursday – Share a Weird Fact today!

 Early Work: What is the last free item you received in the mail?  Today’s Objective: Applying the promotional mixApplying the promotional mix  Activities Orange Cow  Vocabulary Test – Turn in Abstract #3  Work on Advertising Campaign  Presentations will be Wednesday, November 5, 2014  Share with class what you have decided to promote  Journal – “My favorite musical group and song”  Homework: Service Saturday is tomorrow! ☞ Point of the Day: Loyalty marketing programs reward customers for patronizing a company. Change is nature. The part we can influence. And it starts when we decide. Foxes Friday - The Week’s Wrap-Up & Good News!

Vocabulary Defined & Due on Friday Vocabulary Test on Friday – Be ready! 211) International Trade 212) Internet 213) Inventory 214) Intuitive Decision Making 215) Invoice 216) IP Address Job Description 217) Job Specifications 218) Joint Venture 219) Kiosk 220) Law of Supply & Demand 221) Layout 222) Lead Club 223) Letter of Transmittal 224) Licensing 225) Lighting 226) Limited Assortment Store 227) Limited Liability 228) Logotype 229) Long Term Capital 230) Loss Leader 231) Loyalty Marketing 232) Magazine Advertising 233) Maintenance 234) Management 235) Manufacturers Agent 236) Manufacturers Suggested Price 237) Markdown 238) Market 239) Market Economic System 240) Market Penetration

 Applying the Promotional Mix 95.Identify internal and external methods of promoting sales for a selected product or service.Identify internal and external methods of promoting sales for a selected product or service. 96.Identify communications channels to reinforce company image and support financial investment.Identify communications channels to reinforce company image and support financial investment. 97.Develop a promotional plan or campaign for a business-to- business or consumer product or service.Develop a promotional plan or campaign for a business-to- business or consumer product or service. 98.Explain strategies for developing media outreach and relations.Explain strategies for developing media outreach and relations. 99.Describe the impact of emerging technology on marketing.Describe the impact of emerging technology on marketing. 100.Identify types of social media that can be used to promote a business or products.Identify types of social media that can be used to promote a business or products. 101.Create a plan for introducing social media promotion.Create a plan for introducing social media promotion. CTE Competencies Linked to SOLs

What could be more real in advertising and even marketing than having everything in Real Time? You now have that opportunity to experience learning about marketing in Real Time through a great resource, a living resource, that is updated and stays up to date with the World of Marketing – Marketing NOW Read, Review, Reflect Weekly readings and blogs will continue through the end of the semester!

 R-E-S-P-E-C-T EVERYTHING!!!  Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every- day! Bring pen/paper/thinking cap/open mind ever-day!  Place all bags on the floor under your table!  Wait for Teacher instruction before beginning activity!  Passes out of Class - No Exit First 10/Last 10  One person out of room at a time  Pass Board – USE IT!  Keep it short!  Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.  No talking while Teacher or others have the floor.  Watch your language and mind your manners, please.  All School Rules will be followed without question.