Dr. Tal Lavian UC Berkeley Engineering, CET Week 2 Wireless Mobile Devices Patents

Units Class is designed for 2 units. 3 units – with approval If you registered as 1 or 4 units – please change

Review of Class Projects Class projects will utilize social media applications, including  Weekly blogging and comments  YouTube clips (for 3-unit students) By Friday, open a blog, and create a profile Update the info on the Google Doc spreadsheet. Blog posts – twice per week Blog comments – four per week

Review Grading All students starts with A+,  Every week, you can keep it, or reduce it a bit. Students will be graded on  Weekly blogs– 50%  Weekly blog comments comments – 10%  Class participation – 25%  TBD – 15% Participation is required in all classes You can miss one class for a justified reason – please let me know in advance Emphasis is on learning and exploration of new and interesting topics  You will be fine

Google Alert Setup your Google Alert  Wireless Communications  Wireless Mobile Devices  Smartphone Patent War  Cellular Patent  Android Patent Litigation  Samsung, LG, Google, Apple, Nokia, Motorola patent  iPhon iPad patent litigation  Tablet patent

Learn to view things within an IP framework: Recognize inventions Be able to detect and avoid infringement Distinguish confidential information from general knowledge Preserve confidentiality 6 Recognizing Intellectual Property

Trademarks  Logos & symbols Copyrights  Right to reproduce an idea or information  Includes software Patents  Invention that is new and useful Trade Secrets  Non-disclosed information that is valuable

Recognizing Intellectual Property Learn to view things within an IP framework: Recognize inventions in your own work Be able to detect and avoid infringement Distinguish confidential information from general knowledge Preserve confidentiality

Trademarks What is a mark? A word, name, symbol or device used to identify the source of a product or service

Trade Secrets Trade secrets are generally any info that is confidential and valuable, such as:  Customer lists  Sales or profit data  Product weaknesses  Internal designs, processes and procedures  Formula for Coke or processing algorithms Is “supposed” to be marked or identified as confidential, but does not necessarily need to be Can be generally known and used by others – the fact that the company uses it also may also be a trade secret A trade secret is anything a company says it is. Must have some benefit (i.e. competitive advantage)

Trade Secrets Example trade secrets:  Products  Formulation, algorithms, database schema  Data (e.g., translation tables)  Manufacturing processes  Business Practices:  Schedules  Suppliers & partners  Engineering processes:  Tools and how they are used  Development cycles  Testing processes and results

Wireless Mobile Device Patent Areas Software Electronics, display (touch screen), Qwerty keyboard Java Transmission over wireless channels Data and speech coding Infrastructure: 2G, 3G and Wi-Fi technology Obviously, the above list is not exhaustive 12

Smartphone Patent War We will take an in-depth look at the many different skirmishes comprising the patent war, including  Who’s suing who  Over what technology  And for what possible reasons We will also discuss alternatives to litigation, such as licensing IP

Smartphone Patent War Initial understanding of the Smartphone Patent war Smartphone is a radical technology change with a lot of money at stake and growing. Patent war is a major tool to slow down the competition and get better market share Very large business…and growing Apple, Google, Motorola, LG, HTC, Microsoft, Nokia…. Extremely expansive litigation, with a lot of risk Time is critical - slowing down the competitors

Smartphone Patent War Overview Similar to the GSM patent war of the 1990s, there is currently a patent war stirring up the mobile telecommunications market Major actors include Apple, Microsoft, Google, HTC, LG, Samsung, Motorola, Nokia, (Oracle,) and others Great example of companies leveraging their IP to obtain a competitive edge

Smartphone is a radical technology change with a lot of money at stake and growing. See the headline below: Source: / 16 Smartphone Patents

Major actors include Apple, Microsoft, Google, HTC, LG, Samsung, Motorola, Nokia, (Oracle,) and others. Companies are leveraging their IP to obtain a competitive edge. 17 Smartphone Patent Overview

Smartphone Patents – Who’s Involved At This Point (contd.) 18 Smartphone patents also includes actors not directly involved with the smartphone industry  Kodak  First attempted to assert patent rights in court in order to raise capital from licensing to smartphone manufacturers  Non-Practicing Entities (NPE)  i.e., companies that assert patent rights but do not make the inventions they own the patents for themselves

Smartphone Patent Relevant Technologies 19 Smartphone designs e.g., Tab

Smartphone Relevant Technologies (contd.) 20 Operating systems  e.g., Microsoft  Patents involved: #5, 778, 372 – “Remote retrieval and display management of electronic document with incorporated images.” #6, 339, 780 – “Loading status in a hypermedia browser having a limited available display area.” #5, 889, 522 – “System provided child window controls.”

Smartphone Patent War – Relevant Technologies (cont.)  Operating systems  e.g., Microsoft  Barnes and Noble over Android in Nook ebook reader Patents involved: #5, 778, 372 – “Remote retrieval and display management of electronic document with incorporated images.” #6, 339, 780 – “Loading status in a hypermedia browser having a limited available display area.” #5, 889, 522 – “System provided child window controls.”  Microsoft also involved in many licensing deals with OEMs Means of avoiding litigation for both parties (otherwise Microsoft would assert software patent rights in court)

Smartphone Patent War – When Did It Begin? Patent litigation concerning smartphone technology began in late 2009  Nokia sued Apple over 10 patents  Apple countersued Nokia for infringement of 13 patents  Notice the “eye for an eye” mentality in patent litigation Nokia-Apple litigation quickly expanded from district courts to the International Trade Commission  Also opened the door for other companies to sue competitors for smartphone patent infringement  “Opening salvo”

Smartphone Patent War – Who’s Involved At This Point Apple vs. HTC: 20 software patents ELAN vs. Apple: touchscreen patents Oracle vs. Google: Java patents Qualcomm vs. Nokia: 3G tech. Apple vs. Nokia: data and speech coding Nokia vs. Apple: 2G, 3G and Wi-Fi tech. This list is not exhaustive

Smartphone Patent War – Who’s Involved At This Point (cont.) Smartphone patent war also includes actors not directly involved with the smartphone industry  Kodak  First attempted to assert patent rights in court in order to raise capital from licensing to smartphone manufacturers  Eventually sought to sell patents to avoid bankruptcy Some think litigation was actually a means of marketing their patent portfolio  Non-Practicing Entities (NPE)  i.e., companies that assert patent rights but do not make the inventions they own the patents for themselves

Smartphone Patent War – Different Actors, Different Motivations Motivations for resorting to patent litigation are often multi-pronged:  Principle – patents rights have been infringed, not going to tolerate it  e.g., Apple suing Samsung over iPad design infringement  Damages – plaintiffs in patent cases can recoup profits lost due to infringement, sometimes treble (3x) damages if judge finds willful infringement

Smartphone Patent War – Different Actors, Different Motivations (cont.)  Injunction – if product found to infringe, court can order injunction against manufacturer  Essentially, a mandate to stop producing the infringing product  e.g., Apple sued Samsung over Galaxy Tab in Germany, won an injunction that forbade Samsung marketing it  Licensing – sometimes if a competitor wants to use your IP, you let them pay you to do it  This has largely been Microsoft’s strategy throughout the patent war  Arguably mutually beneficial: one side gets access to competitor’s IP, while competitor need not manufacturer from IP to make money off of it

Smartphone Patent War – Jurisdictions The smartphone patent war is a global span of litigation taking place in various courts, including:  U.S. district courts  Most patent cases in the United States are heard in  Eastern district of Texas  Delaware  Northern district of California  European and Asian courts  Most often with the aim to win an injunction in a foreign market

Smartphone Patent War – Jurisdictions (cont.)  International Trade Commission (ITC)  Quasi-legal venue where many patent cases are heard  Two reasons plaintiffs often file complaints to the ITC: While not having the ability to award damages, it can grant injunctions Speed – proceedings are usually much faster than in district or appellate courts

Smartphone Patent War – Questions To Ask Are there more mutually profitable alternatives to “patent wars”?  Cross-licensing?  Patent pools? What effect does such litigations have on  consumers?  the market?  innovation? When will it be “over”?  Bankruptcy?  Product bans?

Homework for Next Week Assignments:  Google Alert  Improve your Blog, add profile, nice theme  Add two blog posts per week  The first is about yourself and the second is about the class  3-unit students – get approval  Go over the class Blogs and do the same on YouTube