7. Marketing Tools: Web 2.0.  S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing.

Slides:

Advertisements

Similar presentations

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Advertisements

Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.

Promoting Your Business Through Twitter ©2009, All rights reserved Fox Coaching Associates.

Social Media Marketing: From Mystery to Mastery Tweet and Connect Presented by Linnea Blair Advisors On Target June 16, 2011.

Social Media 7 steps to socializing strategically Michael Boyer, COO ELEMENTS, Inc.

LinkedIn the payoff and getting business. Thought Leadership Sharing Expertise Promotion Market Research Win New Business.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

Using LinkedIn. LinkedIn At A Glance LinkedIn is a social network aimed toward professionals More than 50 million users Usually seen as an online version.

Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN.

ENTREPRENEURIAL TOOLBOX Entrepreneurial Toolbox Series: Marketing Your Business with Social Media Presented By: Evan Urbania & Matthew Ray ChatterBlast.

7. Marketing Tools: Web 2.0.  S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing.

WHAT IS SOCIAL MEDIA SAYING ABOUT YOU? MAKE IT WORK FOR YOUR CAREER SARA MEANEY PARTNER, VICE PRESIDENT COMET BRANDING – HANSON DODGE CREATIVE.

Web 2.0: Concepts and Applications 5 Connecting People.

Social Media: Connecting Students & Faculty With Your School.

Lecture 11 Social Media & its Impacts on Society.

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

WEB2.0 Social Media & Independent Pharmacy Real World Use & Possibilities.

Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations.

Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.

Social Media and Marketing Contemporary Issues in Marketing 420 MKT.

+ Social Media proposal Presented by- Social Club Media 18 th July.

Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and

Tools For State and Local Associations Social Networking: LinkedIn.

Online Presence for SAIPs What’s Online Presence?

Professional Networking Social Media. Session Overview Why online networking? Popular and useful Social Media What next?

Plugging In Connecting with your Membership On Line T HE A MERICAN L EGION.

Social Media Tips and Ideas The National Concierge Association

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

Creating an Online Professional Presence Using Social Media.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

Online Marketing & Social Media for Voluntary Organisations Mike Hughes Microsoft Ireland

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

Using LinkedIn to Build Business Presented by: Mandy Boyle SEO Manager.

Knowing Your Facebook From Your Flickr Dan O’ Neill – -

Make It Easy For e-Buyers to Contact You Toll-free phone numbers Call centers Text messaging Instant chat 1.

5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology.

Understanding and Using Social Media. Attention Overload.

A How-to Guide to Social Media Marketing. Objectives What is social media? Why you need social media to market your product or service Types of social.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

Social Media 101 An Overview of Social Media Basics.

SOCIAL NETWORKING FOR JOB SEEKERS CANDACE MOODY, WORKSOURCE JACKSONVILLE.

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.

Week 3: Microblogs and Personal Branding

7. Marketing Tools: Web 2.0.  S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing.

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.

Public Relations & Social Media

Business consultation and training centre LatConsul.

Building a Social Media Presence Participants will look at the BCPS social media outlets (Twitter, Facebook, Flickr, Vimeo, Instagram, blogs) and relevant.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

How Chapters Can use Social Media Mark Storace Sacramento Chapter March 2013.

Social Media—how really important is it? Creating a step-by-step plan for your business success. Facebook, YouTube, Twitter and LinkedIn Presented by All.

NASBLA Social Media: What is it for? NASBLA is involved in numerous Social Media that all serve a distinct purpose. So, what are they all for?

Maximizing LinkedIn Expand Your Network & Enhance Your Personal Brand Hi, I’m awesome.

BREAKING DOWN THE #SOCIALMEDIA BARRIERS 1 Breaking Down the #SocialMedia Barriers.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Professional Social Networking Career Advising Career Advising Southern Connecticut State University Southern Connecticut State University.

Public Relations & Social Media. Public Relations What is.

Career Advising Southern Connecticut State University

Facebook – Schools???.

5. Social Networks 78.

Presented By: Evan Urbania & Matthew Ray ChatterBlast Media

Getting the Message Out:

Planning for S.U.C.C.E.S.S. Fast Track Facilitator Notes

LinkedIn Overview The Web marketing Guy.

Presentation transcript:

7. Marketing Tools: Web 2.0

 S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing  Conversational marketing EB

Blogs for Real Estate Professionals Tremendous marketing opportunity 18% of REBAC members have a blog Growing rapidly 90-91

Why Blog?  Web presence  Networking  Remain top of mind  Demonstrate expertise  Build your brand  Improve search results  Showcase personality  Provide valuable information  New clients & referrals  Media exposure  Answer questions 92

Who Should Blog?  Anyone!  Need desire, dedicated time, and something to say  Integrate into overall prospecting strategy  Allocate time  How often? 2-3 hours weekly 95-96

How Do I Get Started? >Review variety of other blogs >Select blog software >Populate site >Make site available for others >Review “Your Toolbox” and “Bright Idea” take-away tips 96-97

Beginner’s Checklist  Subscribe to blogs  Define the audience  Web address  Select a platform  Write and post frequently  Brevity, targeted  Provide valuable info  Photos, video  Key search terms  Encourage comments, questions and respond  Use a disclaimer  RSS availability  Set up for sharing  Promote your blog  Professional web design  Have fun and be creative! 97

What Should I Blog About?  Industry trends  Home buying tips  Common mistakes  Local activities  Restaurants  Guest bloggers  Weekly features  Community events  Personal stories and anecdotes  local news commentary  Home warranty overview  Buyers and FSBO  Foreclosure issues  Blog roundup 99

Exercise: 6-Minute Brainstorming: Blog Topics >What topics would you like to blog about? >What would be of interest to your buyers? 100

Social Media Statistics 101

102

Ask buyers to add a testimonial  Contacts are recommended  Establishes a baseline of trust >Professional social network >Find, meet, and connect with qualified professionals >Receive recommendations >Invite others to be part of your network 102

Readers are followers Tweets Handles >Microblogging site—140 character limit >Exchange “tweets” >Asks, “What are you doing?” >Readers are “followers” twitter 102

>Share photos and videos—educational, entertainment, and marketing >Link to your blog or Web site >Publish to the world or restrict access to a viewer list 102

>Collaborative photo management and sharing site >Upload and tag photos and link to your blog or Web site >Used as a photo repository for bloggers Flickr 102

>Personal social networking tool >Create private communities >Share photos, journals, interests, music, status, Web sites and more >Used mostly by teenagers, college students, and young adults 102

Real Estate Sites >Active Rain >Active Rain-Localism >Trulia Voices >RealTown >Talk.Realtor.com >Zillow Communities >Inman >RE Bar Camps >Real EstateVoice >Zolve >WannaNetwork

Social Media Best Practices >Use sites for intended purposes >Connection requests to those you know >Create groups and customize settings >Include links >Complete profiles >Use key words >Schedule time and set time limits >Actively participate >Don’t get overwhelmed >Focus on the sites you enjoy

Social Media Best Practices >Ask clients to write recommendations on LinkedIn >Send a Facebook “friend request” after meeting potential clients >Post house-hunting photos to Flockr >Post testimonials on YouTube, link to Facebook and LinkedIn® >Tweet open house alerts to followers >Use TweetLocal.com >Who is twittering about houses?