40 IRREFUTABLE STEPS TO BUILDING A SUBSTANTIAL SPEAKING BUSINESS.

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Presentation transcript:

40 IRREFUTABLE STEPS TO BUILDING A SUBSTANTIAL SPEAKING BUSINESS

1. CREATE A WOW PACKAGE 2. CONSTRUCT A MEETING PLANNER FRIENDLY WEBSITE 3. PRODUCE MARKETING MATERIALS TO PROMOTE YOURSELF 4. DESIGN A PREVIEW VIDEO THAT GETS YOU NOTICED SALES & MARKETING (THE TOOLS)

5. BUILD RELATIONSHIPS WITH SPEAKERS BUREAUS 6. IDENTIFY THE DIRECT MARKETS 7. FOCUS ON RESIDUAL BUSINESS 8. CONSIDER SPECIAL EVENTS SALES & MARKETING (THE TARGETS)

9. GENERATE INQUIRIES AND CREATE SYSTEMS TO SUPPORT THEM 10. SOLICIT SPEAKER AND CLIENT REFERRALS 11. DEVELOP A CONTENT DRIVEN SOCIAL MEDIA STRATEGY 12. UTILIZE LOCAL LEAD POOL INFORMATION FROM eSPEAKERS SALES & MARKETING (THE TACTICS)

13. BE RECOGNIZED BY PREVIOUS CLIENTS, HOLDS RELEASED AND LEADS 14. BRAND YOURSELF AND YOUR MESSAGE TO DIRECT MARKETS 15. DEFINE YOUR EXPERTISE WITH SUPPLEMENTAL MAILINGS 16. DEVELOP A DATA-DRIVEN TARGETED LIST SALES & MARKETING (THE MAILINGS)

17. UTILIZE eSPEAKERS “INDUSTRY SPECIFIC” SOFTWARE 18. DEVELOP A STRATAGEM TO STIMULATE HOLDS 19. EXECUTE A METICULOUS PLAN TO EXPLOIT CONFIRMED EVENTS 20. CENTRALIZE ALL CUSTOMER INTERACTIONS WITH INFUSIONSOFT CLIENT MANAGEMENT

21. DEVELOP A COMPREHENSIVE EVENT PRE-PROGRAM CHECKLIST 22. CONSTRUCT A RETAIL ZONE IN THE BACK-OF-THE-ROOM 23. EMPLOY AN ONSITE POST-PROGRAM TACTICAL PLAN 24. ADOPT AN AGGRESSIVE OFFSITE POST-PROGRAM PROCESS EVENT MANAGEMENT

25. CREATE STATE-OF-THE-ART AUDIO PRODUCT 26. WRITE A BOOK AND CONTRACT WITH A “SPEAKER FRIENDLY” PUBLISHER 27. PUBLICIZE YOUR BRAND WITH YOUR SIGNATURE PRESENTATION ON DVD 28. CREATING, MAKING AND DESIGNING GIFTS TO IMPROVE YOUR BRAND PRODUCT DEVELOPMENT

29. CONSTRUCT AN INDEPENDENT WEBSITE TO RETAIL YOUR PRODUCTS 30. IMPLEMENT A PRE-PROGRAM STRATEGY FOR PRE-SELLING CLIENTS 31. DURING YOUR PROGRAM SUBLIMINALLY PROMOTE YOUR PRODUCTS 32. CREATE A POST-PROGRAM PROCESS TO GENERATE ADDITIONAL SALES PRODUCT PLACEMENT

33. PREPARATION RELAXES 34. PROFESSIONALISM PERSUADES 35. AUTHENTICITY CONNECTS 36. UNPRECEDENTED AWAKENS THE ART OF SPEAKING

37. MANAGE YOUR SPEAKING BUSINESS AS A CORPORATE STRUCTURE 38. USE QUICK BOOKS PRO ACCOUNTING SOFTWARE 39. HUMAN RESOURCES FAST-TRACK YOUR BUSINESS GROWTH 40. DISCOVER AND FOLLOW A SET OF BEST PRACTICES FINANCIAL

Q & A