DIGITAL ADVERTISING. QUESTIONS What is the role of Facebook, Twitter, Youtube in branding products on the interactive playing field? Facebook and Twitter:

Slides:

Advertisements

Similar presentations

Chapter 01 An Introduction to Integrated Marketing Communications.

Advertisements

Food Marketing in the Digital Age: Emerging Trends and Research Priorities Kathryn C. Montgomery, PhD American University Jeff Chester, MSW Center for.

Profile. About Us Rafi Solutions aims to provide creative solutions to its clients to build their brand in effective & efficient manner. We believe our.

FINDING YOUR TARGET AUDIENCE ONLINE IT IS EASIER THAN YOU THINK.

Radio:  Delivers Massive Reach In Real Time  Engages and Influences Listeners  Digital Technology Enables Interaction  Produces Outstanding, Cost.

Reach – Engage – Convert - Analyze. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company.

© 2006 ORGANIC, INC. ALL RIGHTS RESERVED. Who Brought the Brand to the Party? Your brand’s role in Social Networks Shane Ginsberg Executive Director, BD.

Communication, Culture and Information Technology University of Toronto Undergraduate programs in new media and technology Bill Thompson Director: CCIT.

COMPUTER APPLICATIONS TO BUSINESS ||

Chapter 10 Integrated Marketing Communications 2: Direct Communications Techniques.

Internet Marketing Mix Ivan Surjanovic, Copyright 2014 by iPower Lab

What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.

Social Networking – The Ways and Means Rosey Broderick May 2011.

INTEGRATED MARKETING COMMUNICATIONS Chapter 1. What’s Happening?

1 1 Ralph Paglia Director – Digital Marketing ADP Dealer Services Cell:

What does it mean to be literate in the 21 st century? 1.

Lecture 10 Trends and future applications. Breaking Down Social Media  Media:  the means of communication, as radio and television, newspapers, and.

O 2012 edition o Widely recognised as the industry standard consumer research study on the European media landscape o Includes historical data back to.

Communication Degree Program Outcomes

The Internet and New Technologies: The Media Converge Chapter 2.

Media Literacy.

Outline Consumer behavior Social and cultural influences on consumers Psychological influences on consumers The decision process Chapter 5 Account Planning.

Using Adobe Flash in the Classroom By Mike Moore.

Influence of Social Media

Top social media trends in 2012

Social media is no longer a choice but a necessity.

INTERNATIONAL ADVERTISING SURVEY IAA FEBRUARY 2007.

Presentation to the IAB Audience Measurement Leadership Forum New York City; November 29, 2007.

Portfolio. Your Company´s Strategy Your Client´s Experience.

William DeCotiis February 17, 2012 The Impact of Technology on Communication.

D. Edmunds Home Furnishings Firstname Lastname | |

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 15 The Internet and Interactive Media.

Introduction to Technology Use in the Classroom Web 2.0 Tools.

Education for a new communications paradigm EACA Forum, 27 th April 2007.

The Future of Financial Marketing Paul Rapino Sr Director Microsoft Advertising Vertical Industry Solutions Presented at the Journal of Financial Advertising.

What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.

Key Concepts of Advertising. 1-2 Chapter Outline I.Chapter Key Points II.What is Advertising? III.Roles and Functions of Advertising IV.The Key Players.

Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.

ELearning 2007 Day 1 Julie Collareda. TAFE NSW – Sydney Institute.

Social Networking: Making the Most of Web 2.0 Bill Tyson CEO, Strategic Marketing Plus, LLC

Mass Communications: A Review & Cross-Platforms

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

E-commerce Marketing Communication

E-commerce Marketing & Advertising

Social Media & Clinical Trials February 28, 2013 Eileen O’Brien, MS Director of Search & Innovation Siren Interactive American Society for Experimental.

Online by Budapest Airport. Advertising at bud.hu The bud.hu page visitor numbers.

2010: The New Ways to be Found Online Using Word of Mouth to Generate Business Leads.

Best Digital Marketers In the City For the Global Services.

Call : Windsor's Trusted Online Marketing Agency.

PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content Communication + Searching Networking.

Business Services from the School of Technology (IT) Richard Przeplata IT Innovation Consultant.

Advanced Social Media Marketing

Advanced Pay Per Click.

Introduction Of Digital Marketing

Complete Web and Social Media Analytics

Eric Schmidt - Assignment

What is Search Engine optimization

Marketing Department Curriculum

Overview The promotion of products or brands via Digital media Digital Media  Search Engine Marketing Search Engine Marketing  Social Media Marketing.

Essentials of Social Media Marketing

Role of Social Media in Learning

Presented by : Ovesh Khatri (29) Heramb Shere (55) Pooja Salunkhe (50) Ankita Sankpal (52)

Digital Marketing Training In Pitampura Digital Marketing Training In Pitampura.

Caryn Brown BNI – Centers of Influence 8 August 2013

Digital Marketing Starter Course

Presented By:- Abhinav Shashtri. Index SR.NOTitleSlide No 1Introduction: Video Marketing Would Be Supreme Method: Mobile Accessibility Would.

Advanced Consumer Marketing (722A49/722A50)

Outline Consumer behavior Social and cultural influences on consumers Psychological influences on consumers The decision process Chapter 5 Account Planning.

Presentation transcript:

DIGITAL ADVERTISING

QUESTIONS What is the role of Facebook, Twitter, Youtube in branding products on the interactive playing field? Facebook and Twitter: R/GA's Luane Kohnke and Vin Farrell outline to the 2011 IAB Digital Video Marketplace how marketers and brands view Facebook and Twitter (Must view) Facebook and Twitter: How can consumer insights be collected online and used for branding? Social media: Katalyst Media's Ashton Kutcher Ashton Kutcher shares insights on the work of his studio for social media—Katalyst... Social media: Katalyst Media's Ashton Kutcher What is the essence of social media? Foursquare as an example Foursquare

WISDOM FROM INTERACTIVE EXPERTS Wjhat is the radio’s place in the digital world? Radio's Place in the Digital World - Bob Pittman (Must View) Why Samsung goes “cultural casting” when deciding on its media mix? Why Samsung goes “cultural casting” when deciding on its media mix? Samsung CMO Ralph Santana explained "culture casting," (Must View) ***** Technological changes & advertising: Eric Schmidt, CEO and Chairman of the Board, Google, shares his vision for technology, mobile, advertising, the world and beyond at the 2011 IAB Annual Leadership Meeting. Technological changes & advertising: Eric Schmidt

WISDOM FROM THE INDUSTRY EXPERTS Online Branding: Wendy Clark, Senior Vice-President of Coca- Cola, explains consumer connections, content, and the “liquid and link” marketing landscape… (Must view) Online Branding Digital video: Brian Shin, Visible Measures, points out to the 2011 IAB Digital Video Marketplace that the digital video industry is now seeing a whole new class of... Digital video Creativity: Crispin Porter + Bogusky's Chuck Porter Chuck Porter talks with the IAB's Marla Aaron during an interview at the 2010 MIXX… CreativityCrispin Porter + Bogusky's Chuck Porter Media Disrupter: Built from Scratch: Re-imagining The Daily…Disrupter Making Mobile Work for Your Brand: Five Expert TipsMobile

ARTICLES ON AD AGE DIGITALNEXT Look at Your Social Media. You're Seeing the Future of Your Brand Look at Your Social Media A Very Brief (Cartoon) History of Social Influence, History How Facebook Advertising Is Like TV by Dave Williams Meet Your New Media Company: FacebookFacebook Twitter: How 140 Characters Are Changing Communications Twitter Mobile Gaming + E-commerce = a Win for Brands Mobile Gaming + E-commerce Yes Mobile Phones, Go to the BathroomMobile Phones

WHAT ONLINE SKILLS SHOULD YOU LEARN BEFORE GRADUATING? Strategizing online campaign (Branding) Analyzing and measuring online ad effectiveness (Planning and metrics) Designing online advertising (Web design) Developing your own online enterprise (Entrepreneurship) Digital media planning (Planning & metrics)

AVAILABLE COURSES (SELECTED LIST) COM 400.1: Social Media U Need 2 Know COM Trendspotting Digital Media COM 400.2/TRF Emerging Media Incubator ADV 523 Digital Branding ADV 507 Strategic Media Planning ADV Interactive Advertising ICC 400 New Media Business ICC 565 Designing Interactivity

INTERNET ADVERTISING AS AN ACADEMIC EMPHASIS Subject 1: A general interest in Internet advertising ADV 523 Interactive Advertising & e-Branding (S) SOC 446 The Social Impact of the Internet (E) IST 335 Introduction to Information-Based Organizations (E) Subject 2: A hands-on interest in Internet advertising ADV 523 Interactive Advertising & e-Branding (S) TRF 414 Writing and Designing for Interactive Media (C/P) ICC 565 Designing Interactivity (C/P) Subject 3: Branding on the Internet ADV 523 Interactive Advertising & e-Branding (S) SOC 466 The social impact of the Internet (E) IST 479 Electronic Commerce Techniques (S)

Subject 4: Television, movies and advertising online in the 21 st century TRF 595 Programming and Audience Analysis (S) TRF 453 Shortform Production (C/P) ADV 523 Interactive Advertising & e-Branding (S) Subject 5: Advertising to children online ADV 345 Economics, Persuasion and the Global Marketplace (E) PSY 335 Psychology of Childhood (E) ADV ??? Advertising Senior Seminars (S) Subject 6: Online communication research ICC 300/600 Applied Research in Online Content Management (C/P) ADV 523 Digital Branding (S) IST 341 Observations and Analysis of Information

Subject 7: Viral Advertising/Marketing ADV 523: Digital Branding PSY 393: Personality SOC 446: The Social Impact of the Internet Subject 8: Creative Interactivity SOL 344 Creativity and community TRF 414 Writing and designing for interactivity IST 500 Flash composition Subject 9: Social media and advertising COM Social Media U Need 2 Know COM Trendspotting Digital Media ADV Interactive Advertising

Subject 10: Entrepreneurship in the digital world ICC 400 New Media Business (S) COM 400.2/TRF Emerging Media Incubator ICC 565 Designing Interactivity (C/P) Subject 11: An interest in interactive media planning ADV 507 Advanced Media Planning (S) ADV 523 Digital Branding (S) ICC 565 Designing Interactivity (C/P)