The Place to Build Cars, It Ends in “A,” and it is not China or India… Thomas R. Kurfess, Ph.D., P.E. Professor and BMW Chair of Manufacturing Department of Mechanical Engineering and Director of the Campbell Graduate Engineering Center Clemson University – International Center for Automotive Research Clemson, South Carolina USA by

2/24 Talk Outline v The Market v CU-ICAR and Our Role v The Graduate Engineering Center v Economic Impact v The People v The Need v The Future

3/24 The Market v World Population 6.6 Billion (July 2007) v 265 Nations v 82% Literacy Rate v Gross World Product (GDP): $46.77 Trillion v GDP per capita: $10,200 v Labor Force 3 Billion –Agriculture 40.1% –Industry 20.8% –Services 39% v Unemployment Rate 30% v Cars Sold –World Wide 43 million –Cars Sold in US 7.7 million –Cars Sold in China 3.83 million v New Car Market $1.5 Trillion.

4/24 Introduction to Clemson University v A Land-grant University Founded in 1889 –Focus on Agriculture and Engineering –Tradition of Economic Transformation in Agriculture, Textiles, Ceramics, Chemicals v Technically Oriented Public Research University –17,000 Graduate and Undergraduate Students –$180 Million in Research Expenditures –Strength in Engineering, Architecture, Agriculture, Entrepreneurship and Communication

5/24 Linking Engineering Emphasis Areas v Advanced Materials v Automotive and Transportation Technology v Biotechnology and Biomedical Sciences v Information and Communication Technology v Sustainable Environment

6/24 Unparalleled Access to the Market Place More than 1,000 automotive assemblers and suppliers within a day’s drive of Greenville

7/24 CU – ICAR Campus

8/24 CU – ICAR Neighborhood 1

9/24 The Carroll A. Campbell Jr. Graduate Engineering Center v An 90,000 sq. ft. building v Systems Integration Research Activities –Passenger Vehicles –Heavy Vehicles v Graduate Program in Automotive Engineering –Industry focused –Interdisciplinary v Facilities –Full vehicle testing –Engine/powertrain testing –Faculty, student, staff offices –Industry partner offices –Conference facilities

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11/24 Problems that We Face What we teach to a student: The student’s response to a quiz question:

12/24 MTS 7-Post Road Simulator in Environmental Chamber v 4-channel road simulator with modal testing and controls v +/- 35 kN actuator force v 250 mm max displacement v 3.5 m/s max velocity v -40 ºC to + 85ºC v 10% to 90% humidity

13/24 Research Rubric Chair in Manufacturing Chair in System Integration Chair in Product Design & Development Chair in Vehicle Electronics

14/24 The Impact v Emissions v Safety v Energy v Manufacturing Chair in Manufacturing Chair in System Integration Chair in Product Design & Development Chair in Vehicle Electronics

15/24 SC and European Economic Impact v Between 1992 and 2002 v Created 37,800 jobs v Invested almost $13 billion v 37 companies located in SC

16/24 Economic Impact (May 2002) in SC Source: Economic Impact Study conducted by University of South Carolina’s Darla Moore School of Business, May 2002 v Over 16,000 jobs created from BMW – 4,327 at Plant Spartanburg – Over 12,000 jobs in support positions (suppliers, etc.) v $4.1 billion annual contribution to SC economy – SC receives $27.6 million in revenue – 4 Upstate counties receive $2.4 million additional revenue

17/24 Electronics v Vehicles –Past –Present –Future v Major areas for electronics –Onboard control –Safety –Infotainment

1930s commercial introduction of the fitted car radio came in the from the Galvin Manuf. Corporation Blaupunkt became the first maker to offer FM receivers 1970’s Compact Cassette Wins the war with 8 track for automobiles 1965 Ford Motor Company introduced dealer-installed 8-track players as an option on most models 1990’s Compact Disk Wins the war with tapes for automobiles 2003 Manufacturers offer a car radio capable of CD, MP3, XM satellite radio and AM/FM playback History of Car Media – It is Accelerating! 1997 Mercedes offers GPS 1996 GM offers Emergency services and system monitoring 2002 Honda Odyssey factory installed DVD player What Next?

19/24 What’s Next? v GPS, RADIO, Wireless internet, Cell Phone integration… v 3-D Navigation (Google, NVidia, Volkswagen) v Car to Car LAN v Car to Infrastructure LAN v Reconfigurability

20/24 The Future for the Car v Performance –Fuel economy –Emissions –Safety –Handling v Infotainment v Security (a virus?) v Haptics – driver feedback v Systems integration v Policy –Safety systems (e.g., airbags, tire pressure sensors) –Responsibility v The “Camera” scenario

21/24 The Future – It Ends in “A” v Education at all levels v South Carolina –Jobs – too many? v The Southeastern U.S. v The United States of America –Automotive –Manufacturing v The World

22/24 The Future – Our Responsibility v Educational / Academic leadership v Industrial leadership v Government leadership –Federal –Regional –State –Local