AUTOMOBILE MASS PRODUCTION— INCREASED THE SUPPLY OF GOODS AND DECREASED COST ASSEMBLY LINE--- DIVIDED UP OPERATIONS INTO SIMPLE TASK THAT UNSKILLED WORKERS COULD DO MODEL T— ”TIN LIZZIE”—”FIVVER” FORD INCREASED WORKERS WAGES AND REDUCED HOURS TO GAIN WORKERS LOYALTY SOCIOLOGICAL DEPT—VISITED EMPLOYEES HOME TO VERIFY PROPER LIVING CONDITIONS

HOW DID AUTOMOBILE CHANGE SOCIETY?

AUTOMOBILE NEW SMALL BUSINESS OPPORTUNITIES—GAS STATIONS… BROUGHT RURAL PEOPLE CLOSER CREATED COMMUTERS VACATION TRAVEL

CONSUMER GOODS ELECTRIC RAZORS FACIAL TISSUES FROZEN FOODS HAIR DYE CLEANING PRODUCTS IRONS VACUUM CLEANERS WASHING MACHINES REFRIGERATORS MOUTHWASH—TOOTHPASTE— DEODORANT—MAKE-UP-- PERFUME

AIRLINE INDUSTRY SEEN AS DANGEROUS NOVELTIES 1918—MAIL FLIGHTS BEGAN KELLY ACT—PRIVATE PLANES COULD CARRY MAIL CHARLES LINDBERGH—BESSIE COLEMAN—AMELIA EARHART

RADIO EDWIN ARMSTRONG---MADE LONG RANGE RADIO POSSIBLE KDKA—1920 ANNOUNCED HARDINGS LANDSLIDE WIN 1926—NATIONAL BROADCASTING COMPANY SALES OF RADIOS SKYROCKETED CBS

CONSUMER SOCIETY EASY CREDIT—INSTALLMENT PLAN ADVERTISING—MAKE PEOPLE WANT MORE STUFF PROFESSIONAL MANAGERS—MORE WHITE COLLAR JOBS WELFARE CAPITALISM— TOOK BETTER CARE OF EMPLOYEES OPEN SHOP—EMPLOYEES WERE NOT REQUIRED TO JOIN UNIONS

FARMERS IN CRISIS FARMERS DID NOT SHARE IN THE PROSPERITY OF THE 20’S TECHNOLOGY ALLOWED FOR OVERPRODUCTION LOW PRICES FARMING COST INCREASED PEOPLE ATE LESS EUROPE RECOVERED FROM WWI HIGH TARIFFS — FORDNEY-McCUMBER TARIFF

McNARY-HAUGEN BILL VETOED BY COOLIDGE CLAIMED IT WOULD ENCOURAGE FARMERSTO PRODUCE TOO MUCH PHILOSOPY OF “HANDS OFF” GOVERNMENT