Four Cards that could change the world…. one Community at a Time

The Local Heroes and loyalty platform enables merchants to engage customers ● Track customer behavior and history ● Allow cardholders to earn PlusCounts/Points toward rewards ● Reward points based on purchases, frequency of visits, or a variety of other criteria that the merchant chooses ● Encourage customers to spend more by offering bonus points for purchases over certain amounts ● Allow customers to apply their points toward future purchases or redeem points for free branded merchandise ● Create special promotions, such as members-only discounts ● Instantly recognize and reward customers directly at the point-of-sale ● Engage customers with real-time promotional campaigns ● Overcome slow sales by offering extra points on purchases made during off-peak seasons ● Instantly reward customers based on criteria like purchase amounts, purchase history, demographics and more ● Communicate to customers directly on their receipts with customized coupons, bonus points promotions or even instant sweepstakes campaigns 45% of consumers spend more money at stores where they have loyalty cards Local Heroes platform enables merchants to…

Summary of Local Heroes loyalty program features and benefits ● Real-time loyalty points program ● Electronic gift cards ● Electronic coupons at POS ● ‘Instant Win’ loyalty program ● Instant live messaging at POS ● Customer database aggregation and analysis tools ● Local Heroes affinity and community based values Program features described in this presentation include:

Real-Time Points Programs and Instant Redemption at the Time of Purchase ● Gather intelligent marketing data that can be used to increase their “Lifetime” value of each customer ● Local Heroes Points Programs provide a powerful tool to reward loyal customers for making purchases ● All points are accrued and/or redeemed at the POS in real-time ● Point awards can be tailored to coincide with seasonal business cycles. (Double points, bonus points etc.) ● You can collaborate with other merchants in a shared “Closed Loop” or Coalition Program ● Provide program participants with the excitement and instant gratification of points statements each time they use their card (including up to 360 characters of instant custom messages printed right on the receipts) ● Avoid the hassle of producing expensive month-end statements for customers Striving to retain your customers? Want to keep the most frequent & most profitable ones coming back for more?…

Stored Value, VIP & Gift Cards ● Provide your customers with a convenient, branded, stored value or loadable/re-loadable Gift Card ● Display the card at the POS or combined with other in-store promotions ● Avoid giving cash back on returned merchandise ● Drive greater return traffic - customers are presented with a statement, displaying the balance available each time he/she uses the card. ● Utilize the Local Heroes Gift Card as a stored value card, prepaid card, or debit card ● Customers win by having a simple & secure method of payment; while in the customers’ wallet, your business remains top of mind ● Local Heroes will track stored value and electronic Gift Cards and can provide information on who’s buying what and at which location Want to use gift certificates to increase revenue and return traffic? Want to stop returning change on partially used gift certificates? 55% of gift card recipients make more than one visit to deplete the card 61% spend more than the amount on the card 55% of gift card recipients make more than one visit to deplete the card 61% spend more than the amount on the card

Customized Electronic Coupons at POS ● Instantly direct offers into the hands of your most profitable customers or likely prospects ● Enhance your customers satisfaction by targeting a personalized coupon that is meaningful to them and rewards past behavior ● Electronically track the effectiveness of existing promotional campaigns and immediately react to market conditions and data that would indicate making an change to a program parameter ● Chain retailers/ restaurants can create effective cross-sell and marketing programs with other cross-sell merchant partners and/or locations in the chain Want to increase customer spending and visit frequency? Want to elevate sales on specific items in inventory?

Instant Win Programs ● We can custom design a program to be consistent with your business cycles and in store trends ● Attract new customers and motivate existing customers to purchase more frequently and create in store excitement ● Increase customer contact, giving your customers a chance to instantly win prizes with every transaction ● Reward most profitable customers with guaranteed prize at pre-determined spending level ● Reward based on transaction size or spending levels attained ● Reward a customer with a Grand Prize during peak selling hours You Have Won a $100 Gift card! Could compelling prizes or awards increase your sales?

Instant Live Point of Sale ● Our system enables the flexibility to customize an instant message by location, day of week, time of day, specific promotions and the past purchase behavior of their customers ● Instant Messages are electronically displayed on the customers POS receipt (up to 320 characters) and can be targeted to promote up-coming sales, contests and cross marketing opportunities ● Promotion/message change requests are performed within 24hrs ● Administrative functions can be made available to select merchants through Local Heroes secure Network and Intranet triggered User/Merchant Interface tools Would you like to communicate pertinent messages directly with specific customers? Setting the industry standard for customer rewards and merchant loyalty programs…. while leading business into the future through innovative management of transactional data.

Local Heroes suite of database aggregation & analysis tools ● Instantly monitor the success of multiple programs running concurrently ● Identify the most profitable segments of your customer base ● Determine who your top customers are based on shopping demographics/ purchase behavior (SKU level detail, based on countertop prompt and electronic journal matching) ● Accurately judge the effectiveness of direct marketing campaigns and adapt them based on market conditions ● RFM reports (Recency, Frequency and Monetary) segmenting & ranking of customer database ● Implement Corporate/ Employee Incentive Programs Our Interactive suite of tools and customized report engine will enable you to:

What’s the greatest difference between Local Heroes and other loyalty programs? Local Heroes was designed to enhance the relationship with existing customers and give you the tools to attract new ones Additionally, Local Heroes can save you money on your credit/debit card transactions – as low as 1% of purchases Most complete, compelling and responsive loyalty program available. Maximizes sales from your customer base Local Heroes affinity program, affiliation with active members of local and national non-profit groups and our online community program bring new customers through your door. LoyaltyAffinity

Local Heroes GeN “X-2” Platform Local Heroes aggregates the power of individual choice into social marketing that works for both the consumer and the community in which the transaction takes place It allows you to pay for your purchases at values based merchants It allows you to pay for your purchases at values based merchants It gives you loyalty points for each dollar spent It gives you loyalty points for each dollar spent Payment Connectivity It connects you to a rising group of like minded people for social networking It connects you to a rising group of like minded people for social networking It gives you access to a directory of value based merchants and products It gives you access to a directory of value based merchants and products It creates a coalition of consumers, social benefit organizations and businesses It creates a coalition of consumers, social benefit organizations and businesses Gifting Local Heroes will donate a significant portion of our fees directly to local non-profits selected by your customers Local Heroes will donate a significant portion of our fees directly to local non-profits selected by your customers

Local Heroes is a connectivity card, linking participants to like-minded individuals How it works: Members complete an online profile with privacy parameters controlled by each user that captures areas of personal interest and expertise Connect and organize with other local members that share similar interests and strategic goals Post notices of events to the Local Heroes community Receive notices of local events that match personal interests Local Heroes cardholders are also members of a unique organization that uses values as a membership filter Local Heroes membership keeps your loyalty program cardholders engaged

Summary of merchant benefits Cost effective way to increase sales A low cost loyalty program and management tool to identify and reward valued customers Access to aggregate database information, including relevant community trends and opportunities A positive image and cause-related market tool that gives back to the community