Building a Wireless System Sergey Fradkov Chief Technology Officer w-Technologies CTIA Wireless IT October 2000

What We’ll Cover The Wireless Environment Building the Right Wireless System System Architecture Challenges Options Available Getting Started The Wireless Future

About w-Technologies Founded in 1997, first to market - first in production (Feb 1998 We can move any type of business into the wireless world 25 apps (including finance, enterprise, content, communications and commerce) customized application modules Rapid development, integration and implementation Wireless Enterprise Architecture can support an entire organization’s wireless solution multi-device, multi-network platform integration with any existing computing system integration with any “off the shelf” or internally developed application(s) support for emerging wireless technologies

The Wireless Environment Mainframe Client Server Web-based (Internet) Cell Phones (WAP and non-WAP) Pagers PDAs Handheld Computers Hybrid Devices / Communicators Operating Systems Browsers Applications Handheld wireless devices Wireless data networks Software Back End Systems Ardis CDMA CDPD DataTAC GSM Mobitex ReFLEX Satellite TDMA GPRS

The Wireless Environment Types of Wireless Systems in Production Front-End Web Filtering Point-to-Point Network/Device Limited Solutions WAP Browser Limited Single Application Solutions Wireless Information Distribution Only Transport Only (Wireless ASPs) IT Services + Synchronization and/or Toolkit Products

Building the Right Wireless System What to Look For: Proven system Quick Time to Market Powerful enough to serve the entire enterprise Allows for retrieval and update of information Multi-device, Multi-network compatibility Multi-layered Security Seamless Integration with Existing Systems & Applications Flexibility and Scalability to expand to accommodate evolving business models

Building the Right Wireless System Web System Architecture Analogy

Building the Right Wireless System Wireless System Architecture

Challenges Obstacles to Building a Wireless System Device Specific Programming Expertise Network Specific Programming Expertise Back-end Integration Continuous Infrastructure Development Ongoing System Development & Maintenance

Options Available Wireless Software Integrators Wireless Information Distribution Vendors Web Filtering Vendors Wireless Application Vendors Who’s Out There

Getting Started Develop the Wireless Strategy FIRST Start with a Single Project – Start with Something You Know Build Something Unique & Competitive Implement an Aggressive Marketing, Advertising and Promotional Campaign Develop and Leverage Multiple Relationships With Companies that can Complement your Wireless Strategy Train your Staff (Customer Service, Technical, Sales, etc.)

Case Study Dreyfus Brokerage SURETRADE Features/Functions Trading Real-time Quotes Alerts Standard Trading Condition Features Customized Options Trading Features Features/Functions Trading Real-time Quotes Execution Screen to view trades Alerts Customized Trading Condition Features Standard Options Trading Features Building a Wireless Site that Matches the Business

Case Study Creating an Extended Mobile Solution w-Trade w-Bank w-Cashw-Researchw-401K w-Alerts w-Storew-Travelw-Dinew-Ticket w-Auction w-XXXw-Content w-News w-Sportsw-Weather w-XXX w-Messagew-Mailw-Meeting w-Chat w-XXX Financial Commerce Content Communications EmployeesCustomersGeneral PublicPartners Enterprise w-CRMw-ERPw-SFAw-Logistics w-HelpDesk w-T&E

The Wireless Future “One Standard” will Remain Elusive Convergent Devices with Added Features & Functions Ubiquitous Network Coverage Broadband and 3G Location-Based Services Voice Response Capabilities Bluetooth’s Influence Wireless “Wallets” Access to Real-time Advice “on the go”

Questions? w-Technologies w-Technologies, Inc. 150 Broadway, 15th Floor New York, NY (212) Sergey Fradkov Chief Technology Officer