Presentation to SE London Housing Partnership: RSL Employment and Training Forum Joe McLoughlin Home Connections.

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Presentation transcript:

Presentation to SE London Housing Partnership: RSL Employment and Training Forum Joe McLoughlin Home Connections

Background on Home Connections  London Based Social Enterprise owned and controlled by a number of central and north London local authorities and RSL’s.  Develop web based applications (CBL, online registration, HECS) & Digital Media (Virtual Tours, serious games, microsites and video)

Drivers for change

1. Housing Employment Connections Background 1.Won tender Feb 2008 – a Ken and Boris project !! 2.Nudge tenants/home seekers to improve life chances through jobs and training 3.4 key areas 1. Survey to obtain information and generate referrals 2. Mapping local employment providers and presenting information via web 3. Encouraging home seekers/tenants to take action e.g via jobs feed 4. Monitoring activity – for evaluation, follow-up & possibly for behavioural targeting 1.The HECS service plugs into any IT system and is CBL agnostic 2.Large number of employment service providers and JCP & Evaluated by Cambridge University 3.Service designed for self-service and use of ICT (online outreach) 4.An electronic signposting gateway from any CBL / Tenants database to employment services 5.Live from November 2008; extended to further 4 councils & RSLs in last 3 months 9.GLA satisfied and promoting across London 10.Final report issued May 2009 – visit for a copy or demowww.home-connections.co.uk

Mayor of London

HECs Services 1.Worklessness Training Package 2.Mapping ALL local employment services 3.A Survey for Tenants & Bidders 4.Generates Referrals to Advice Agencies 5.DIY tools (Better off Calculator; CV creation) 6.Live London-wide Job Adverts 7.Comprehensive Monitoring of all activity

User Journey – Survey Form

User Journey – Job List

Video diaries of user experience

Online Referral to IAG provider

Monitoring and Evaluation Results from independent evaluation by Cambridge University Housing Research Team

3,459 (42%) of home seekers wanted help with Jobs and Training

8,297 home seekers completed online survey Live 4/11/8 Live 18/11/8 Live 20/1/9 Live 25/11/8 Live 2/12/8

3,459 (42%) of home seekers wanted help with Jobs and Training

Home seekers did not want help with Jobs and Training because… Childcare / family commitments – 16% Health issues – 15% Lack of skills – 5% Losing benefits – 2% No Answer – 53%

3,746 home seekers wanted help with in-work benefits

2,405 home seekers accessed HECS Jobs and Employment Service Pages. Represents 70% of home seekers that responded ‘yes’ to wanting help about jobs and training

2,476 hits on Employment Service page 7,764 hits on Jobs page

8,297 home seekers completed online survey Live 4/11/8 Live 18/11/8 Live 20/1/9 Live 25/11/8 Live 2/12/8

3,459 (42%) of home seekers wanted help with Jobs and Training

Further Information Suite 33, Fonthill Road, London, N4 3HN.